The British-Made brand Bum-Chums aim to wow audiences the world over with their new release of underwear into the world. This Autumn/Winter collection is simple, contrasting and brilliant, comprising two signature fitting Hipster designs, 2 contoured Briefs as well as an all-new hybrid Swim Brief design to impress onlookers.
With inspiration drawn from the cloud of myths surrounding secret societies, Bum-Chums launch the Illuminati Range. Simple black and white contrasted designs, with contoured patterns and detailing. “The emphasis of this collection is all in the contrast.” says Anthony Finney, Creative Genius at Bum-Chums.
The Hipster sports a contoured pouch with accented contrasting on-the-top binding work to add support and cupping to the shape and fit, while the chunky leg binding makes sure the fit to the legs is snug and appealing to the eye. To compliment this the Bum-Chums Brief is very fitted indeed, showing plenty of frontal displacement and hugging in all the right areas, including the bum cheeks with their signature back seam to give that cupping look to the rear. All in all these pants a positively popping with pleasantness and pride!
If that were not enough, the surprise launch of their hybrid swimwear, a black-mesh with black & white Lycra sets off the collection, giving a fitted and contoured shape to the male form and adding a little risqué bathing at the same time, with the see through rear mesh vents. This is really quite a sexy design indeed.
The addition of the black power-net mesh rear panel adds to the Illuminati theme of revealing the hidden, and the design really is revealing.
“We always aim to use the best fabrics we can in our products, combined with our British in-house manufacturing base here. We use real people to create the garments, and we’re constantly fighting the far-east manufacturers, competing more on quality than we can on price.” Says Craig Hendry, founder of Bum-Chums, who still gets hands on with making the pants.
Lynn Boulton, “Mother Superior of QC” at Bum-Chums says “These are all First-Class British Made products, which is something you don’t get much of these days as far as manufacturing is concerned.” Which is evident from the first look of the new collection.
Bum-Chums which has been making underwear solely in Britain since they formed in 2009 has always strived to innovate in the world of the Underwear Industry and their collections are usually accompanied with a somewhat creative twist of British Humour.
The collection will be launched and goes live Friday 16th September and are available to buy online at www.bum-chums.com Check out the videos and images to accompany the launch.