It's All About PassionI often ask myself this question. Why am I doing UNB? Why do I put in so my effort and time into he site for the last 7 years? These are usually days when I”m feeling burnt out and why even bother. Like most things in life we all go through cycles of good and bad. This was the case in December. It was a rough second half of the year both personally and for UNB.

After things settle I realize why I do the site. It’s the passion for men’s underwear. I have had this passion for as long as I can remember. I love to share my passion with others. The blog is the perfect way to do it. Yeah, it’s a massive amount of work, not enough pay and takes hours of planning. But I wouldn’t trade it for the world. As much as there are downsides there are these amazing up sides. The first is meeting so many amazing guys who love undies. Which is our readers. I have gained quite a few friends from the blog.

Then there are days I get something like this:

I just wanted to send a quick email to thank you for all the amazing work you and your staff do to keep your readers up to date on the happenings with the underwear industry and fashion. I’ve been an avid reader of your website for the better of 7 years, I’d say, and wanted you to know that I appreciate your website wholeheartedly.

As a happily married straight guy, I’ve certainly had my challenges being that I’m a minority in this realm of men who share my interest in underwear, but I learned to embrace my passion and share it rather than hide it. Your website helped me accept my obsession as it served as a constant reminder every time I visited (pretty much daily) over the many, many years that there’s nothing wrong with having a fascination with underwear even as a straight guy. So thank you for helping me accept, well, myself.

Furthermore all of your articles, reviews, video reviews, guest writings, etc. have had an influence on my underwear purchases. Whether it be a brand you highlighted or an actual pair of underwear that was reviewed, UNB definitely influenced my decisions. I have no doubt that if I rummaged through all of my underwear drawers, yes drawers, I could pick out at least 50 pair that have been an impulse purchase because of a review you (or another staff member or guest writer) posted. So let me also thank you for helping me to become money poor but undies rich! 🙂

Here’s to continued success at UNB in educating men (and women) that there are better underwear choices to be made!

Forever grateful,

I was blown away. For about 5 minutes I was speechless. This is not a post to say “look at how awesome we are.” I’m still very much in the head space where I forget how many of you guys read the blog. This is because I just want to share things in underwear. However, for all my gripes and complaints here is a guy who has been reading the blog, almost from inception. Reaching out and saying thanks. These emails just make me smile and know everything I do pays off! I emailed him back and he was shocked I emailed him back! If you email us asking a question or sending a compliment or complaint. I will email you back. It may not be right then but you will get a response.

This year we have gained one of the strongest group of guys we have ever had on the site. It just sort of happened that Brady, Underwear Dude, Undies Rock, Peter and Josh joined all at once. Each brings a different view point and love of undies. We tripled our straight guys! Which is an important underwear market.

I just wanted to stress the dedication of myself and all guys on the site. Each guy you read has an amazing passion for the space. We want to share things we find and share our love with you guys. There have been some great personal posts recently and expect more! Its opening up and showing because you like undies, it’s a great thing.

This year we want to get more of you guys involved with the site. It could be participating in social media, helping us with posts or guest writing. We want to take UNB to the next level but we need your help! Feel free to send us feedback and get in touch with us! All the guys on the site love talking undies and we will be glad to talk to you about the wonderful world of men’s underwear.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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