whats-hot-in-theukMove over girls, men’s underwear is more exciting this autumn than anything lined up for the ladies. Deadgoodundies, the biggest dedicated male undies retailer in the UK, is ready with the low down on what’s hot. So listen closely underwear enthusiasts for tips on the newest and most irresistible briefs, shorts, strings and thongs to make sure you’re looking totally on trend.


Obviously Premium AnatoFREE Hipster Brief GBP16.75
The Aussie brand is back on DGU with a bang! Their ergonomic and super comfortable AnatoFREE designs are perfect for guys who to feel naked without the exposure.


Jockey Brooklyn Club Short Trunk 180374 GBP17.00
A stylish colourful tartan print, classic design and sumptuously soft fabric make this male short and the whole Jockey brand a constant best seller with DGU customers.


Bruno Banani Circus Hip Short GBP23.00
You can always count on Bruno Banani for a super exciting and out-there print – this new circus inspired male trunk is ideal for guys who love looking down to see an eye catching design on their crotch!


Olaf Benz RED 1618 Mini Pant GBP26.00
This shimmering male hip short is perfect for adding a bit of glam to your life – luxurious and slinky in superb colours, these underpants are a total treat.


HOM Best Modal Comfort Mini Brief GBP19.00
DGU experts think this luxury chic brief is one of the best this season. True to the brand’s cool French style this classically cut and ultra comfortable micro for men is made from super soft natural fibres whilst the high cut leg openings allow for unrestricted movement.


Manstore M600 Tower String GBP29.00
Now this is what you call dreamy underwear! This shimmering rainbow thong has a wider 2.5cm back and gentle pouch contouring so you not only get a perfect fit but some stunning pastel shades too.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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