bum-chumsThey’re Sexy, provocative and getting a seriously mixed reaction, however the new collection of lace underwear from bum-chums is certainly not for pussies!

From the dawn of the underwear era, women have held the major hold with the underwear market. Staking ownership of everything from twin-sets to lingerie and more. Well, “no more” say the guys at Bum-Chums. The cheeky British men’s underwear brand have gone and done it again. But have they gone a step too far this time?

From their original collections over the past several years, we have seen the brand evolve from the basic black and white boxer style designs to the more racy and at each stage, challenging the way we think about our underwear.

This month, with the launch on their new Men’s Lace Underwear collection, Bum-Chums have set social media alight with opposing views and conversations alike about their new wears.

Producing a complete new line and collection, including their signature Hipster and Brief as well as a Thong, their new Men’s Lace collection comes with 5 colour variations.

Firstly, their choice of bold and striking colours is certainly in keeping with the usual visual prowess of the brand. However, the addition of something so bold as lace underwear for men is a real break from tradition.

We caught up with Craig, chief stitcher at Bum-Chums HQ and asked him more about the motivation for the new



“Well we never really thought about doing a lace collection until about 6 months ago. Customers and distributers alike asked us repeatedly if we’d ever thought about introducing it and after a while the idea caught on.”

Asking to write a few words about the new lace underwear, Craig had the following to add.

“I never imagined that we’d be making these kind of pants! It’s true. However, we ordered in the sample fabrics and started looking at colours. Once the prototype pairs were made, we stood in front of the mirrors in the studio with our coffee and had a moment (as British designers do)! Then on the piece of paper we all wrote down words to describe the pants and how they made us feel wearing them. On everyone’s sheet was written the word ‘Slutty’, even on mine. These pants are slutty as filth! Although they’re not my choice of day to day pants, I can truly say that strutting about the factory in these gave me a certain “kink” in my stride.”

It’s clear to see that the sheer fabric alone could deliver a feeling of ecstasy and devilment. With a delicate slight floral design to the lace, these lace undies deliver a deviant decadence to them. Shaped to fit men in every way, with accommodating pouches and cupping, supportive lines, the underwear is edged with a delicate lace elastic.

Whether this is just too much fetish for you to handle, or maybe you have a kinky flare that you want to exploit a little more. We think that these new additions are really great. They are both challenging the traditional concepts of underwear for men as well as adding a sexy alternative to mesh. You can really see how the reaction is split. However, it’s clear to see that lace for men is really on trend at the moment and I think we’ll be seeing a lot more of it.

The collection is available online now at bum-chums.com and reasonably priced too at £17.99 Grab yours while you can. We’re told that the first batch sold out in half an hour!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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