Welcome to 2017 underpants lovers! That means time for a fresh start and more importantly… Fresh underwear! Your favourite UK -based underwear retailers are here to help with your January blues. Say hello to fabulous patterned boxers and tees, boosting briefs and tiny strings that are just perfect for cheering you up and showing off your New Year bod.
New Year, new you they say and we just LOVE the new colour of our super popular Simon shorty.
HOM HO1 SIMON BOXER BRIEF GBP28.00
The ultra-enhancing sporty designs from Sukrew are enough to give every man the boost they need this January.
SUKREW JAKE FULL BRIEF GBP19.99
A fabulously designed thong gets a New Year colour reboot! Deliciously skimpy as always but this time with a cool retro print.
OLAF BENZ RED 1668 MINI STRING GBP29.00
Enhance your python with hypnotising reptilian scales printed on a revealing guys slip.
JOE SNYDER SNAKE CAPRI 07 BRIEF GBP20.00
Ooh boy you are on fire! Why not match our body hugging tee with coordinating shorts and strings to get 2017 off to a smoking hot start.
BRUNO BANANI ALIBI V-SHIRT GBP38.00
A little slice of paradise when you need it most. Silky smooth material combines with a beautiful artistic print.
HOM PARADISO MICRO BRIEF GBP18.00
See these and more at Dead Good Undies.