The first style I ever fell in love with is bikinis. I loved the look and fit of them. They gave me the support I craved but lacked in the tighy whities from big box stores. When I turned 16 I got to buy all my undies. That meant no more white briefs and only bikinis in bright colors. It wasn’t till I was about 21 that I finally bought a pair of white undies. By the way, that pair was a white bikini. We flash forward many years and we may be on the next wave of bikinis in men’s underwear.

I predict this because underwear is not just or gay men anymore. As evident by our staff, more straight guys want the comfort of great underwear. They refuse to wear boxers or boxer briefs. They want support and fashion. This means they are experimenting with smaller styles. Then they discover how awesome they are!

Using purely unscientific methods, over the last few years, I have noticed a lot more bikinis coming out. If you follow the definition of Bikinisnthongs on Twitter, these fit that definition. One brand that has consistently had a bikini is Cocksox. The CX01 is their original and best seller. It’s one they, I think they will always sell.

Another brand that is great at producing bikinis is BodyAware. Look on their site right now and you will see Tangas, bikinis and more. One of my favorite bikinis I have is the Endowed Brief from BodyAware. It’s the true definition of bikini and fits great. This silhouette is in many pairs on the site. The Bodycon and Cowboy briefs are two of the bikinis they offer. Both are styles I would gladly wear.

I hear many of you going, yes but two brands don’t make a movement. Yes, that is true. The vast majority of brands don’t have traditional bikinis. They have briefs but nothing that is skimpy. This is not something we are going to have happened overnight. When I started UNB, boxer briefs were the craze in men’s underwear. Now we are moving to briefs and smaller trunks.

I think going forward the men’s underwear market is going to segmented. No longer into gay and straight but those who love undies and comfort and those who haven’t discovered it yet. I think I can officially say the gay/straight is gone. We are just guys who love amazing undies.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

1 Comment

  1. I’m not sure about bikinis since thongs seem to be the new thing. I have briefs and thongs, but no bikinis in my drawer

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