Ok, this one I personally messed up. I posted the 2017 inductees into our Drawer of Fame. The server issues and have two lists of the winners. One with last years and one with this years! DOH! So these are our brands/retail sites we are inducing


Where to begin with this amazing brand. They were founded in 1987 and have changed the world of underwear since. I have long said that Gregg Homme makes sexy underwear that is meant to wear. No matter what you do in their undies, you can almost guarantee you will be super comfy. Other fetish brands are made to be taken off after a few hours.

Their design philosophy is making the most comfortable, sexy underwear on the market. Well, that’s my take on them. One area they excel is fabric. They source some of the most amazing fabrics in men’s underwear. They have become a leader in fabric. They try new things such as laser cutting, long before other brands. GH is a true innovator in the area.

This is their description:

Positioned right between lust and fantasy, GREGG HOMME puts to use the latest technologies and pioneering material to create the extraordinary and fashionable styles from classics such as string underwear and briefs underwear to outrageous fetish wear. Specifically designed with men’s comfort in mind, GH relentlessly pushes the limits of balance between functionality, modernization and fashion. With GREGG HOMME comes a design anatomically shaped for the male body: all fits are specifically engineered for the utmost pleasure of not only the wearer but also the people around.

We think the qualities mentioned above make them a perfect entry into our Drawer of Fame!


Dead Good Undies is a retailer most readers should know on UNB. They do a weekly column “What’s Hot in the UK.” We have done this I think 2009. They profile some amazing underwear and gear each month. Launching in 2007, just one year older than UNB! They have been a staple on the internet and stood the test when other stores have come and gone.

The world of retail is not easy! Adam and Jane at Deadgoodundies.com have created a store that is known for amazing brands and styles. They always seem to be looking forward to what’s next. There have been many times over the last 10 years of UNB, that they have exposed me to new brands. Those brands include ManStore, Olaf Benz, Bruno Banani and more. They have a very different take on underwear from the US Centric one we have at UNB.

Founded in 2007, Deadgoodundies.com is a specialist men’s underwear and swimwear website dedicated to the best designer fashion brands from around the world. Launched by website and undies expert Adam Davies and fashion journalist Jane Garner, DGU has gained a reputation not just for having a top notch selection of men’s underwear styles – but also swift deliveries, excellent customer service and a willingness to make sure customers get the briefs, boxer briefs, slips, strings, thongs or trunks they want, when they want.

We look forward to working with DGU for many years to come!

Joe Snyder

When you think of thongs, one brand is synonymous with them, that brand is Joe Snyder. It has long had a loyal following in the world of men’s underwear. Their skimpy styles and bright colors are two things that really set this brand apart. They were also, I think, one of the first brands I noticed selling lace in the world of men’s underwear.

While Joe Snyder has never been one for creating massive lines, they focus on what they do the best. Bikinis and thongs! This includes just about every color in the rainbow. Where they lack in styles they more than makeup in the color department. Recent releases include the Pride Frame and Sock It collections build on the heritage of the brand!

If you get time go to the Joe Snyder site and read their “about” section. They have a very interesting story. Relaunching in 1991, they had a hard time reestablishing the brand, but they succeded and have become one of the top brands of thongs and bikinis in the world.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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