It doesn’t happen often so when it does the sale is always worth a look. The top UK online retailer dedicated to men’s underwear and swimwear is having it’s first site-wide sale for… well, ages. DGU discounts only genuine original stock, end of line, last one left, discontinued ranges. DGU’s sale provides the perfect excuse to shop and stock up on old favourites, try something completely different and early Christmas shopping for the men you love most. Newsletter signatories are always first to get sale notifications and news of special offers, new stock and restocks. (Deadgoodundies can’t guarantee products here are still on offer, buying is fast and furious!)

Some men can’t get enough of the gorgeously tactile fabric of Ergowear’s Suave underwear for men. The sleek male slip in NINE colours is disappearing fast – and Suave is now discontinued.


Definitely date night undies – have a pair ready in your drawer in Rosso red, deep blue Night or Black. It would be a shame not to…

MANSTORE M709 CHEEKY BRIEF was £30.00 now £25.50

Just one example of this German brand’s famous and fabulous prints, used on men’s swimwear as here and on their male underwear. Always interesting, good as a quirky gift for him.

BRUNO BANANI CIGARS SWIM HIP SHORTS was £35.00 now half price £17.50

Farewell… Fancy flying the flag or celebrating the Special Relationship? Stocks of the very, very last Body Art underwear for men are dwindling daily at DGU.

BODY ART ALIKI MINI PANT half price was £28.00 now £14.00

Sometimes you just have to go retro and Jockey do it so well. These undies with a traditional opening come in cheeky neo orange or more muted black melange.


Pick your bulge potential, dear sir! Go for the max in this sexy design still available in lots of colours.

JOE SNYDER SHINING CLIP MAXI BULGE O2 was £25.00 now £19.00.






Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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