Since we don’t do Swimwear Sunday in the fall/winter months, I thought this was appropriate to run on a Sunday. The first question is why did we create the swim brief challenge? And why is this so important to us at UNB?

Why did we create the Swim Brief Challenge?

I have always been a proponent of wearing swim briefs. I have worn them since my late teens and to the present. I don’t have the swimmers body but to hell with what people think. In my younger days, I was more bolder and didn’t care what anyone thought. I have been on the beach with only me in them. I know people prob pointed and laughed when I wasn’t looking but I didn’t care.

Flash forward to UNB and I was talking to a friend who wears them all the time. He asked me, “Why don’t you really challenge guys to wear swim briefs?” He meant to create a challenge and have guys take it. That very first year we really pushed it. We did many posts and really went all out. Years since then we have taken a more low key method of promoting. But we still run it a few times throughout the summer.

In the last two years, we have added the Swim Thong challenge. More guys have skipped from the shorts to the thong. This was something I didn’t see coming. But in the last two year, the swim thongs have taken off with gay and straight guys. It’s great to see the popularity of the style.

Why is this important?

Over the years talking to both gay and straight. They have always wanted to wear swim briefs anywhere they wanted to go. That includes public beaches, family trips, cruises and more. Society, in general, doesn’t accept men in anything that shows a bulge on a guy. If it does then “OMG the children!!!”

We want more acceptance and not have the swim brief be a fodder for insults and jokes. It’s not easy to do in this day an age. There is still a dichotomy in general. There are those of us who love gear and those who don’t. I hope we can get more of the general public to either not care or encourage guys to wear them.

This is how this feature came about and why we do it every year. If you guys take or have taken it to let us know we inspired you to step out of the swimwear box and enjoy yourself for a day or several years!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years


  1. I’d say your site and your challenge definitely helped me to become more brave and wear a swim brief in public. I’m now at the point where I wear them almost exclusively. Thanks for the encouragement and the great site. I hope more guys take the challenge and end the stigma of the swim brief.

  2. Your swim thong challenge got me to finally try one. I’ve worn thong underwear for a number of years (also because of this site), and then finally one day I decided to try a swim thong. Swim briefs are no big deal for me since I was on swim team growing up. So I made the jump from swim trunks to a swim thong, and since it went well I’ll probably give it another go next summer

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