The shape, colour and feel of spring… The NEW page at ( is the place to start if you want something fresh, different or a new colour in an old favourite. This is the place to browse arrivals, though they rarely hang around for long. As DGU founder Adam Davies told UNB this week: “With fashion lines we only order a certain number so stock can run out quickly. Then new colours can be added to continuity ranges, but seasonal shades are just that – for one season. Sometimes a new line or colour gets such a good response it’s moved into permanent production. Brands have to stay on their toes, adding newness but also refreshing familiar ranges to keep everyone happy. The best way to be first to know what’s landed is to sign up for the Deadgoodundies newsletter.”

Inspired artistry – HOM’s multicolour parrot print (also available in shades of blue) epitomises designers’ obsession with all things tropical for spring.

HOM Papagayo Trunk £26.00

South American aficionados of enhancement Ergowear are extending their palette for the new season with a daring scarlet – adding to lemon, raspberry and smoke grey in their divinely soft modal men’s underwear at DGU.

Ergowear Max Modal Bikini Brief £19.00

The 1804 line from Olaf Benz has won fans for the silkiest, slinkiest, sexiest fabric and fit, originally in black and silver, now also made in a beautiful soft gold and they’ve upped the ante with red.

Olaf Benz RED1804 Rio Tanga £30.00

DGU couldn’t resist this one – mostly because it’s the softest faux fur their testers have ever felt, plus it’s a great interpretation of the perennial big cat trend (also comes in a jockstrap and a short robe, but they’re selling fast). Along with camouflage and leopard spots, tiger stripes are joined for 2019 with several jungle themes in male underwear and swimwear.

Modus Vivendi Tiger Singlet £52.00

Stripe me! A favourite in four plain colours and now two new striped options, Obviously’s AnatoMAX styles are designed for chaps who require maximum capacity from their undies. Same great choice in a thong and hipster brief. Stripes are nothing new in men’s underwear, but they need to be just right to stand out from the crowd. These certainly do.

Obviously for Men PrimeMan AnatoMAX Bikini Brief £23.00

Slip into a colourful second skin with the famous Olaf Benz Sport Body leotard – with a new berry tone added to an already interesting palette.

Olaf Benz RED0965 Sport Body £59.00


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

1 Comment

  1. DGU is a great website to shop from, I find their service very quick, and have ordered much from them in the past couple years. More recently I scooped those new Obviously AnatoMax striped thongs and hip briefs, both in navy the single layer pouch!

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