Our philosophy here at UNB is that underwear is for every guy. It doesn’t matter if you’re gay, straight, beefy, or thin. A company that came across my radar is Beefy Boy. Our friend Scruffy Gear Blog posted about them on Instagram. Looking into them and I Love what they are doing.

They are a brand that is founded in Chicago. Their philosophy is they are “committed to authentic body images, rooted in diversity and inclusion.” More brands are starting to include and design for guys on the larger end of the spectrum.

Their images are not the typical male models. They are real guys without six packs and of all sizes and colors. From what I see of their images I really love. I think their customers feel the same!

Currently, they just sell jocks. I hope we get to see them expand their line up eventually to more including briefs, thongs and more. I am going to reach out to them and hopefully do an interview with them. I think brands like this need to get more press and exposure in the market.

Go check out their jocks! Shop the Beefy Boy site.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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