Thongs have always been a phenomenon with UK men’s underwear specialists “They’re our best-selling secret,” smiles DGU founder Adam Davies, as he explains… “Since we launched in 2007, male strings have been massively, and consistently, popular with customers around the world.”

Demand for g-string and t-string designs tends to be strong, but silent. Even avid thong wearers keep quiet about their style choice and only a handful of bricks and mortar retailers in the UK stock them. 

“This is where shopping online and DGU’s plain parcels are much appreciated,” says Adam. “We continue not just to buy the best thongs and strings from the brands we stock, but to push for more – though several collections feature fewer and fewer.”

Having said that, Deadgoodundies has a massive selection ( ready for spring, from ‘invisible’ nude thongs to bright and neon solids, colourful prints, lace, silky mesh, strappy designs, matt and glistening finishes. The thong theme goes beyond ‘bottoms’ to include string bodies and unusual designs combining a boxer brief and thong in one.

And a final bit of advice from Adam: “Our policy it to keep a handful of favourite thongs and strings permanently in stock, topped up almost on a weekly basis by new seasonal designs – but we only ever have a few of each so they run out fast. This way we can guarantee there is always something new for DGU fans.”

Anyone looking for impressive enhancement and superb comfort has to test Ergowear’s divinely peachy Suave fabric and pouch combo, now available in new Sunset pink.

Ergowear Max Suave Thong £20.00

Also from ergonomic experts Ergowear, their new line in modal makes the most of this ultra-soft fabric – and the biggest and best pouch option!

Ergowear X3D Modal Thong £16.00

A colourful thong – Manstore have refined a range of key shapes in their daring men’s underwear collections, including the shapely Tower String. This one has a 2.5cm string back.

Manstore M851 Tower String £28.00

Another Manstore favourite is the Stripper with quick-release clips for the full reveal. This version is dramatic in leather look fabric that feels wonderful against the skin.

Manstore M107 Stripper String £35.00

If you’re looking for the tiniest thongs and sexiest strings for men, then Joe Snyder’s huge offer is a constant delight. Their Polyester line comes in six colours including neon pink and yellow, and features a true T-string back. Fast dry so works as swimwear too.

Joe Snyder Polyester Hilo G-String 02 £18.00

Very low rise, minimalist, fast dry, excellent enhancement – what more can a man want from Joe Snyder’s famous Bulge designs? Will six colours do?

Joe Snyder Bulge 02 Enhancement Thong £24.00

What came after the Freddy string for HOM? The Plume string – now updated in new colours including bright red and royal blue as well as classic shades, with an unbranded waistband. The original Plume is still available from DGU but only in a Caucasian Flesh colour twinpack for £29.00.

HOM NEW Plume G-string £17.00

When it comes to male underwear bodies, Deadgoodundies brings in seasonal designs and has a couple of core classics – including this sheer example from Manstore with a 1.5cm thong back. Comes in black or white.

Manstore M101 String Body £38.00

Doreanse’s take on all-in-one men’s string underwear is, unusually, in cotton-modal mix fabric, offered in black or white, with a three-popper fastening at the gusset.

Doreanse 5003 String Body £27.00

HOT NEWS from DGU: Sloggi for Men is to discontinue their Sloggi Basic Tanga so Deadgoodundies has snapped up the last stock. This is expected to last for a few months, but SBT fans need to fill their drawers soon or look for an alternative.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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