In 2013, when founder Cisco turned his men’s lifestyle blog into an underwear brand, he attracted a cult following, whose loyalty made business boom: a wildly successful e-commerce site, retail partnerships, and distribution deals. Today,
“Swimwear was something we’ve been wanting to expand into for a while. I wanted to make sure we became known for our high-quality products and great customer service first before looking to expand into other categories,” Cisco explains. The collection was inspired by the love of brunch and will offer Mimosa, Bloody Mary, and Breakfast-themed motifs. He adds, “our focus on fueling a movement of confidence in all men is seen firsthand in the images that are accompanying the launch. We were also able to include our body positive brand ambassador, Santana, in the shoot, which was shot by celebrity photographer David Christopher Lee. We always want men to feel confident and comfortable in our products without sacrificing one for the other.”
Prices range from $60-$80 for a brief or trunk, which is sold separately so that customers can go from brunch to the pool or beach with ease. Each suit comes with a branded reusable water-resistant travel pouch.