Just yesterday, I was talking about UNB turning 11! How, in the last few years, I have gotten to know the industry. And that the most significant thing that I don’t like is going through old brands that are no longer around. We have a new brand to add to that list, and it’s an iconic brand, Prevail Sport

Prevail Sport is a brand that has been around since before the internet. I remember getting their catalog back in the day. They transitioned to the internet and have a big and loyal following. The other day they sent out an email that said:

After 30 years of giving you your favorite swimwear, underwear, and thongs, Prevail Sport is saying goodbye. We have loved everything on this journey, but it’s time to retire and put our feet up. 

We are no longer buying new fabrics or supplies, so when our products run out, they will simply be gone. We don’t know when our last day will be. All we know is when the last product is Sold, we are closing the doors for good. 

Prevail Sport Email

It was shocked they were closing, as are many of you who are reading this for the first time. As mentioned in their statement, Prevail Sport has been doing this for 30 years. That means they started in 1989 (Like I said pre-internet). 

The strange thing is they are based in Atlanta, and I never met them. Which you think being in the hometown, we would find a time to meet up. Well, I wish them the best and kick your feet up and relax, you deserve it after 30 years of making awesome gear. 

Everything will be going, and once gone, the end of another era in underwear goes with it. If you are a fan of the brand, leave a comment on what they mean to you or your favorite pair. 


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years


  1. I’m saddened by the news of Prevail Sport going out of business. I remembered when I first found a catalogue in a phone booth in the East Village in NYC,back in 1997. I loved buying there underwear and swimsuits. I will always have the fond memories of buying my first mens thong underwear and bikini swimsuit. I’m heartbroken to see another era come and go. Especially one that I matured with. So with tears in my eyes… I wish you a Happy retirement.

  2. My heart is saddened by the news of Prevail Sport going out of business. I remember when I found a catalogue on top of a pay phone in the East Village of NYC back in 1997. I started shopping for bikinis and underwear. I quickly became a loyal customer. I have fond memories of my first experiences with them. My first thong,my first bikini and my first cheeky brief. So with tears in my eyes…Happy Retirement Prevail Sport and thank you for the memories.

  3. Ernesto Valtierra Reply

    I’m sad I bought lots of thongs bikinis and real cool underwear sad to see you go

  4. Manny Matago Reply

    I remember 1997 , 2002 , 2004 i order purple color string bikini swimwear and black color Capri swimwear from Prevail Sport catalogs, I love thong swimwear, speedo swimwear. one of the best all male swimwear, underwear website.
    now it is close down, nothing is forever, everything has time frame.
    sharing with all of you who loves bikini, thongs, speedo, Men-kini C ring. http://WWW.Koalaswim.com

  5. in the past few years we have lost Ah Men, Parr of Arizona and Prevail. All three leaders in fun and sexie swim and underwear. I recall many years back the AhMen csatalogs were drawn images, not photos. Being in the heart of Hollywood they had many celebrities in their wares. With no internet they had to be more creative. All three had catalogs with handsome, well built men that showed no modesty in displaying the product (and themselves) I remember that Parr actually had a VHS catalog with a party as the theme. Prevail came out with the best in displaying the garments. All angles with clear unobstructed photos so you knew what you were getting. Quality and fit so superior to what is being sold today.
    I am sad to see Prevail added to the list but happy I am of an age I was able to appreciate and own all three brands (actually still have a few in the drawer) I am happy to know that they are being rewarded with retirement and time to slip into one of their suits for a relaxing day by the pool. They will be missed!

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