If you are a long time reader of UNB, you should be familiar with Steve Grand. He is a singer who has always had great taste in underwear and swimwear. He’s not afraid to show off his love on his IG account. We also interviewed Steve about swim briefs a few years ago (Check out our interview)

Now he has launched his own underwear and swimwear line it’s called Grand Axis! Note, the swimwear will not be out till next year ( early 2020). His collection is a basics collection and only comes in three different styles. Those styles are the jock, brief and boxer brief. As we say about basics, they are a must for any underwear drawer! This means there are just a few colors (charcoal and white). This is a great decision for a new brand, he’s concentrating on a core collection and not trying to be everything to everyone! I expect we will have a lot more from him soon.

I like this collection. I think Steve has done a great job on this and can’t wait to see his new swimwear. This collection really does represent him and what he likes in underwear. From all the pics he posts, I believe he’s probably a pouch guy and loves if not requires a great pouch.

Here is what he says about the collection:

I’m a singer/songwriter whose been fortunate enough to make a living performing my music all over the world! (check me out on YouTube, or here  ;)).

I’m also a men’s underwear fanatic!

I’ve been an enthusiastic fan of men’s underwear for a long time! I’ve always loved how a great fitting pair of underwear has the power to make a man feel confident, strong, sophisticated, and sexy. After years of accumulating hundreds of pairs of underwear in all different styles, from brands all over the world, I know that finding a pair of underwear that is the right style, fit, and quality, can be very hit or miss (especially when ordering online).

I decided that is was time I take what I had I learned as a consumer, expand on it, and create the perfect men’s underwear brand: functional and comfortable enough for everyday wear; masculine and sporty enough for stripping down to in your gym locker room; and sexy and sophisticated enough for the bedroom.

After two years of perfecting the fit and hunting down all the highest quality materials, I think I have created something you are really going to love!

Thanks so much for stopping by.

And STAY TUNED, as I will be launching my first swimwear collection this SPRING (2020).

Steve Grand – Grand Axis

Head over to the Grand Axis site and check out his underwear! We will let you know when the new swimwear collection is out.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years


  1. patrick pokorny Reply

    I bought a jock strap and I saw a survey for your next order for a discount on your next order but now it cant be found and I would like to order more

  2. Vincent C Huffman Reply

    Purchased Grand Axis briefs for husband and for myself. Best product ever! Well designed and perfect fit. Designer Steve Grand is an amazing artist with many talents. Beyond original music video productions, Steve has a great future in the fashion industry. Worked in fashion through college. I know quality and good design! Steve is also a humanitarian and “good to core.” The Grand Axis line is made in the USA with superior materials. Highly recommend! Vincent and David (Phoenix USA)

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