Sometimes sensual underwear for men appears so low key it gets overlooked, but the male population of Britain are waking up this week to a whole new experience thanks to the specialist website

DGU has welcomed the arrival of three new Sloggi GO Allround designs, each available in a twin pack – a Sport Brief (£25.00), Hipster boxer brief (£28.00) and longer leg Short (£30.00) in black, graphite or Havanna brown (

At first sight, as DGU’s Adam Davies stresses, this looks like any other smooth male underwear, but Sloggi have developed undies that come in one size to fit S-XL in a fabric that is nothing short of heaven to wear. Breathable thanks to fine perforations, the natural Lenzing modal material is ultra stretchy, soft as chamois, totally flexible and unrestrictive.

As Adam, who was enrolled to help test GO Allround shorts and has worn them for several months already, adds: “These ‘body adaptive’ underpants manage to be supportive and totally unobtrusive, attractive and incredible tactile at the same time. What you can’t see here, you can certainly feel. If you love the sensation of wearing Sloggi GO Allround underwear from DGU, there’ll be no going back.”


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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