Here is the first report of 2021 in collaboration with Men and Underwear – The Shop about what sells best in Europe! A promising year is ahead of us and many brands have released many new lines late December just before we hit the SS2021 season. Among all best selling designs, we saw bright colours and prints mixed with ever-popular solids. Our top five comprises of blue, black, and khaki in a mix of classic and sexy! Let’s see what were the best selling underwear of December in descending order:

5. Andrew Christian – Show-It Locker Room Jock Navy 

The enhancing Locker Room jock by Andrew Christian in navy blue was the fifth best selling underwear in our shop. This sexy and front enhancing style has a horseshoe-shaped inner cup that adds a good amount of volume to your bulge, making it look rounder and certainly bigger. The back is not your typical jockstrap’s back. It has a fabric panel that covers the top part of your buttocks attached to the back of the pouch with straps to reveal your buttocks. 

4. Walking Jack – Bluebird Solid Briefs

In fourth place is a consistency best selling style in 2020, the all blue Solid Briefs of Walking Jack. The Greek brand made these with top quality cotton blend as a new take on classic briefs and we think they are just superb! The Bluebird Solid briefs are elegant and sophisticated, a must-have item of every underwear aficionado.

3. CODE 22 – Army Jockstrap Camo 

A jockstrap from the latest (and much anticipated) collection of CODE 22 is in third place. Featuring a camouflage print, possibly one of the most popular prints in men’s underwear, this jock is from the Army line of the Spanish brand. The pouch is made with athletic mesh, contoured to give you space and support. 

2. Barcode Berlin – Harness Maxim – Black-Red

In second place we see one of our most sexy underwear styles! Designed by Barcode Berlin, this piece is a harness combined with a jock in a single garment. Black with red detailing the Maxin Harness will cover your package leaving all the rest of your body exposed. Created to bring out the most sexy side of you, this underwear hybrid almost sold out within days! 

1. CODE 22 – Army Briefs – Khaki

In first place is one more style from Spanish brand CODE 22. These briefs are inspired by military attire featuring a khaki body made from athletic mesh and stripes and starts on the waistband framing the CODE 22 logo. Khaki is and has been one of the most popular colours in our shop!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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