I love finding new brands to share with you guys. I’m not sure if I’ve just been lazy during COVID or if there were fewer new brands coming out. I”m sure it’s a little of both. I stumbled across On my Game (OMG) Sportwear on Twitter! At first, I thought it was a new store but it turned out to be a brand that has athletic wear, underwear, and soon swimwear.

There is one amazing pair they have which immediately thinks of Scruffy Gear aka Andy, it’s called the U-Touch Diamond Brief. Note, that U-Touch is the name for OMG’s underwear. “The U-Touch® Diamond Brief is most definitely a statement pieceUsing our popular U-Touch® Nude Series Clean Brief as its base, the material composition is soft on your skin and the applied rhinestones give it its eye-catching sparkle and shine. It’s stylish, unique and gives you some added confidence”

Don’t let the bling fool ya they have a lot more reasonable and not so over the top pairs as well. Not to mention some awesome athletic wear that comes in some super fun metallic tights/leggings as well. The only down side is the sizing. XL is 33-36 inch waist.

This is how they describe their brand:

OMG Sportswear has finally made its arrival into the North American market with its premiere collection being first made available for purchase in The United States and Canada in the Spring of 2020!

OMG, better known as On My Game, is a fitness clothing brand founded by social media influencer Edison Fan in April 2016 and is already, in such a short time, one of Asia’s top men’s sportswear brands! Our sportswear is affordable, slick, extremely comfortable and dripping with swag!

We know the gym is a commitment, and OMG’s commitment to you is to provide the most comfortable and fashion forward workout gear that makes you feel good and helps to build your confidence.

Check out On My Game Sportwear!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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