Here is second first report of 2021 in collaboration with Men and Underwear – The Shop about what sells best in Europe! More and more brands release new collections for Spring Summer 2021 and a lot of new styles have been added to the shop this month. As a general trend of what men in Europe prefer this season should be vibrant colours. We notice that sales of bright colours are on the rise this season as well as sales of classic briefs and trunks. In a nutshell we’d say this month have been about comfort and colour! Let’s see what were the best selling underwear this month in descending order:

5. Bluebuck – Blue Trunks with stripes 

This classic pair of trunks is, possibly, one of the most comfortable underwear in the market today. Bluebuck has been reproducing this style for a number of seasons and when you try it on you will understand why! It is made from organic cotton in a very summery print with nautical stripes. As an added layer of comfort Bluebuck uses their trademark herringbone waistband which is also made from a cotton blend elastic that feel amazingly soft on the skin. 

4. Marcuse Empire Briefs – Sky

Perfect underwear for every day and at a very competitive price. No wonder these briefs are among our best selling ones! The colour is a light blue-green, very unusual for underwear but very typical of the Australian brand which is known for its daring colours. The style is a low rise brief made from ribbed cotton with a contrasting elasticated waistband in blue and red. The pouch is contoured for space where you need it. We have just received more stock from these and added the new collection of Marcuse underwear and they are flying off our selves!

3. Adam Smith – Shaped Pouch Briefs – Green 

A pair of contoured briefs in a lovely teal green colour! Adam Smith is a brand based in NY and the Europeans fell in love with it! This elegant pair of briefs is low rise with a black elasticated waistband with the shortened version of Adam Smith’s logo on. The fabric is a soft microfiber with an antibacterial finish to keep you fresh all day. 

2. Barcode Berlin – Jock Andreus – Pink

The most sexy style of our best selling list this month is from the latest collection of Barcode Berlin. The Andreus Jockstrap is a natural continuation of the trademark Sergey Jocks of the German brand. It has everything you love about Sergey in brighter, neon colours! A tight fit ribbed cotton pouch, a super wide elastic and sturdy construction to withstand the heaviest duties!   

1. CODE 22 – Army Boxers – Camo

In first place is one more month is a style from Spanish brand CODE 22. Camo is a print that keeps on coming in the men’s underwear industry and is almost always very popular among us Europeans! This specific style is made from an athletic mesh with a contoured pouch and military inspired design details. We have had several restocks from this and it keeps on selling out!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.