Sinner is a bold, body-positive brand created for a diverse customer base while building an inclusive community.

Launched by London-based duo Danny Baldwin and Davide De Polo, Sinner’s classic yet edgy range, blend quality and comfort resulting in garments that make the wearer feel sexy, empowered and totally confident in their own skin.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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