Sustainability is the new black!

MODUS VIVENDI proudly presents the Organic Line, showing men on duty. It’s time for 100% sustainable underwear, made of organic cotton which is part of our responsible edit. And we couldn’t imagine this pair of undies but on men in nature. Retro aesthetic is mixed with a great dose of sexiness yet the kind of pure and effortless masculinity. 

Unique and specially made pieces, knitted according to GOTS (Global Organic Textile Standard 5.0) and under dyeing, washing procedure, complied with the OCS (Organic Content Standard 2.0). Raw materials from certified organic farms, no harmful substances, in accordance to OEKO-TEX STANDARD 100. Sustainability is here to stay and MODUS VIVENDI want to be part of it.

And who said that men cannot do the laundry? Organic Line is here to prove that vintage style can become chic and sexy in the modern world of fashion. So choose your comfort and your favorite organic piece of underwear, between optic white, classic black and dark khaki green. It is time we keep an extra eye on the planet. Line comprises of thongs, briefs, boxers, low cut briefs, jockstraps, tanga briefs, sweatshirts & tanktop.

Modus Vivendi Organic Line Campaign is online and you can check it out here. Products available from €24.70 and you can discover them here


Photographer: Gastohn Barrios @gastohn.barrios ModelsLucas Sabadini @lucsabadini & Pablo Garcilazo @capitanxpablo / Executive Production: Matias Santos / Videography: Estilo Wallo / Stylist: Martin Iglesias / Assistant: Marcelo Iglesias / Campaign: Organic Line Location: Argentina


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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