the “freedom of expression” campaign, cause underwear is for everyone
MODUS VIVENDI proudly presents the ALL GENDER line and the ‘freedom of expression’ campaign from FW 22-23 Collection. We have long understood that acceptance and love create the conditions to overcome labels and stereotypes. There is a wide range of identities out there and it’s important to include them. The new ALL GENDER line respects self-determination and embraces everybody.
The Campaign
A space full of statues and sculptures married the classic with the modern, the past with the present, the stereotypical with the freedom of expression and subtly “dressed” the individuals helping them to coexist harmoniously in the same space. Acceptance is what we need, that’s why we want all of you to be able to express yourself without limitations. MODUS VIVENDI removes these limitations and invites you to dress according to your identity, so that we can build a better tomorrow together.
The Line
MODUS VIVENDI gives a new perspective to the design of underwear; the fit does not depend anymore on gender. The new ALL GENDER line was created from our classic and modern collections redesigned to suit all of you. No matter how colorful you feel, you will surely find in our new series the color and style that suits you.
MODUS VIVENDI All Gender Line designs are available from €26.20 and you can discover them here & the “freedom of expression” campaign is online and you can check it out here.
Credits
Photographer / Art director: Dimitris Gelbouras – @forbidden.designs Art collaborator: Konstantinos Chaldaios – @konstantinoschaldaios Photographer Assistant: Marios Chaldaios – @_chaldaios_ Videographer Assistant: Jack King – @jacksphotos_123 Makeup: Dimitra Georgoglou – @demi.makeupartist Hair styling: Vana Koutoupi – @vana_makeup_and_hair_expert Models: Anna Maria Ctergiou – @annamariactergiou & Dimitris Psarakos – @fishakoss & Dennys – @jodennys & Dinos Kritsis – @dinoskritsis & Liia Chuzhdan – @liiachuzhdan
