Vitality Boost.
MODUS VIVENDI presents Pique Line and the “Active” Campaign from Spring – Summer 23 Collection. MODUS VIVENDI, known for its commitment to promoting health and wellness, is proud to announce the launch of its exciting new “Active” Campaign. Inspired by the growing trend of outdoor workouts and a healthy Way Of Life, MODUS VIVENDI aims to encourage individuals to embrace an active outdoor lifestyle and discover the joy and rejuvenation of connecting with nature.
The “Active” Campaign underscores MODUS VIVENDI’s dedication to fostering a holistic approach to fitness and well-being. Recognizing the importance of physical activity and its impact on overall health, the campaign aims to motivate individuals to step out of their comfort zones and engage in outdoor workouts. Engaging in physical activities can also be beneficial for people’s mental health as it helps stay focused on everyone’s goals while providing the opportunity to connect with others in the process.
MODUS VIVENDI’s Pique Line features a series of initiatives designed to inspire and support individuals in their fitness journey. Activewear, specifically tailored to enhance performance during outdoor activities that combines maximum comfort, durability, and style. Pique Line features garments made of 100% cotton with chinos front side pockets and adjustable cords to fit perfectly on the waist. Discover designs that provide the perfect blend of functionality and fashion, catering to individuals who appreciate high-quality activewear made of 100% pure cotton that reflects their active lifestyle.
Being active and athletic is more than just a hobby or a pastime – it’s a Way Of Life!
Discover “Active” Campaign here.
Shop Pique products here.
Credits
Photography / Videography: Panos Misailidis @p2photographygr
Model: Nikos Palamaras @nikos_palamaras_fitness
Campaign: Active
Line: Pique
Location: Thessaloniki, Greece
