It’s hard to believe that we’ve been jockstrapping and gearing up the world for 18 years! We officially launched Jockstrap Central on September 17th, 2005 and we’ve never looked back. To celebrate this milestone, we’re hosting this massive sale where everything at Jockstrap Central is on sale for up to 75% off until Tuesday, September 19th. We’ve got jockstraps, gym shorts and tons of full-frontal and naughty stuff for all the show-offs out there.

This is a huge sale, up there with our Black Friday and Pride Sales and will also be hugely popular so shop early for the best selection. There are no discount codes to remember, simply visit our website to find all products listed with the regular price crossed out and the new sale price listed, it couldn’t be any easier!

I won’t get into all the specific sale items as there’s simply too many to mention but be sure to check out our Cellblock 13 collection of jocks, shorts, lounge pants and harnesses as it’s all on sale for 15% to 50% off right now. It’s also the first time our sexy Maverick Zipper Shorts are on sale. Our CB13 Baseline jocks are now 20% and the matching tank tops are 25% off. Although we only have a few left, our front and back exposing Cellblock 13 Slick Carpenter Shorts are on clearance for 30% off. Also for the first time, our Challenger jocks, mesh shorts and zipper wrestling singlets are on sale – for 20% off. Be sure to snag one the Cellblock 13 Frame Back Body Harness with snap-off codpiece and included cockring as they’re now 20% off. There’s lots more CB13 gear on sale but too much to mention here.

Our dick-centric King Dick jockstraps and underwear are now on final clearance for 40% to 75% off. Our Bruto (gear for bears and everyone else) is all on sale and lots of it heavily discounted for 25% to 60% off.

Our very own JC Athletic collection of jockstraps, gym shorts and lounge shorts are now 15% off plus we’re at the end of shorts season so our JC Athletic Contact Shorts for lounging or gym are 25% off. Our other exclusive Jockstrap Central brands, PRO Jockstraps and our heavy metal Xtreme Cockrings (there’s tons of them) are also now 15% off everything.

Finally, essential fashion jocks and backless trunks from Canadian designer PUMP! are now 25% to 40% off.

There’s way too much to mention here, so just head to our site and check out the big event, enjoy our uncensored photography and sexy models while you’re at it.

**The only thing we carry that’s not on sale right now is our brand new GBGB Sheer Cargo Pouches with Cockrings.


We could have been your run of the mill online underwear store, using manufacturer supplied photos like most other online stores but from the start we wanted to define ourselves by producing our own photography and making it hot. Right from the get-go we took a more sexy, artistic and uncensored approach to what is essentially catalog photography. Our photography along with our diverse, often non-typical selection of models helps us stand out in a very competitive industry. It’s the more expensive and time-consuming route to take but we feel it’s worth it, don’t you?

We may have been fumbling through the photography process during the early years but it’s interesting to see the whole 18 year evolution which is pretty evident in this gallery. In the beginning we were virgins (no, really) and we didn’t quite know what we were doing, but there was one photo from our very first shoot with model and porn star Tommy D (the first one in the gallery) that we believed captured exactly what we wanted Jockstrap Central to be – sexy yet playful and fun – and that marked the start of our photographic journey.

As for this special gallery, we originally launched it during our 10 year anniversary but have now updated it to include our most recent models. In the gallery, we’ve selected one photo from every single shoot we’ve done – that’s a whopping 200 shoots.

Finally, each photo is labeled with the model’s name, year of the shoot and is ordered sequentially from earliest to latest so you can see the progression. Be warned, parts of the gallery are not safe for work (but you probably guessed that!)


We’d like to take a moment to express our gratitude to all our loyal customers and fans. Without you we wouldn’t be here 18 years after we opened our virtual shop doors. We started off selling exclusively jockstraps but have now expanded to become a full-fledged jockstrap, underwear and gear store while still maintaining the personal touch we launched with. Many guys don’t know it, but we’re still a two man operation (we just don’t sleep much), it’s just me (John) and my husband Adrian working side by side. It’s a lot of work and requires a lot of dedication but we love it and couldn’t imagine doing anything else.

So, thank you from the bottom of our hearts to the bulges in our jockstraps!


For even more savings, when you shop at Jockstrap Central during our Anniversary Sale and your product total is $100 or more we’re offering free U.S. shipping and discounted Canadian shipping. Here’s the details:

Just place your order and if the product total is $100 or more USA customers will be offered a free shipping option and Canadian customers will be offered a discounted shipping option (discount is $5.00 off the cost or regular shipping.) It couldn’t be easier.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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