Well, I bought two pairs of Brady Brand Briefs. I have seen so many guys on Twitter rave about the briefs. They aren’t traditional tighty whities because they have no fly. But they are a larger cut brief. I should get these in a few days and work on something special to talk about.
One thing I find interesting about the brand is almost all the briefs were sold out. I don’t know if they didn’t anticipate a big demand, which, if that’s the case, is a good thing for underwear in general. Before the holidays, they had three colors and also three packs, but after Christmas, there were single briefs and pretty much only white briefs. Black and Navy were sold out of either all or one size. White had just started to go out when I shopped their 50% off sale.
Brady Brand is definitely marketed to, I would say, the straight guy and “bros.” It’s very basic and in core colors only. One thing I was talking to BriefBro about today is that its highly unlikely we will see the name sake owner pose in the underwear. If he did I think it would sell like crazy from the women who love him buying it for their men and those guys who admire him, but it’s time we had people not worry about being seen in undies.
More to come!
