We take you back to 2017 and Garçon aka Garçon Model. Founded in 2012 in Vancouver by Patrick and Mehdi, Garçon set out to revolutionize men’s underwear with a blend of style, fun, and allure. Influenced by Mehdi’s Parisian upbringing and Patrick’s early exposure to fashion in Montréal, the brand initially named “Garçon Model” quickly earned the nickname “Garçon” from its devoted followers, prompting an official name change. Embraced worldwide, Garçon became synonymous with innovation and confidence, symbolizing a fusion of Parisian flair and Canadian ingenuity. From its humble beginnings, Garçon’s journey exemplifies the transformative power of passion and creativity in fashion.
