MODUS VIVENDI Unveils “Jellyfish” Campaign for the Waffle Swimwear Line – A Dive into Playful Minimalism and Underwater Elegance.
MODUS VIVENDI introduces its latest swimwear story – the “Jellyfish” Campaign – as part of the Swimwear 2025 Collection, spotlighting the all-new Waffle Swimwear Line. Shot in a dreamlike underwater setting, the campaign features a man swimming and floating freely among mesmerizing jellyfish, wearing Waffle swimsuits in four vibrant, standout colors.
Inspired by the natural rhythm of the sea and the hypnotic beauty of jellyfish, the campaign blends serenity with sensuality. The delicate motion of translucent creatures mirrors the lightweight fluidity of the Waffle fabric, capturing the essence of movement, freedom, and the joy of self-expression. The result? A visual escape into a colorful aquatic world, where playful design meets nature’s elegance.
Dive into summer with the Waffle Swimwear Line – a bold yet understated take on retro swimwear with a modern, responsible twist. This line features:
· Retro-classic designs for timeless appeal
· External monochromatic adjustable cords for a secure and comfortable fit
· Fast-drying elasticated front lining for support and ease
· Signature transparent rubber logo label, subtly sewn for style
· Four different vibrant colors to choose from
· Piqué-textured elastic fabric, inspired by the iconic waffle pattern for a unique look and soft feel
Waffle Line is part of MODUS VIVENDI’s Responsible Edit, crafted using recycled, previously loved fabrics—embracing our lifecycle philosophy and commitment to sustainable fashion. Whether you’re chasing waves or lounging poolside, this line brings laid-back luxury, vibrant color, and carefree confidence to every sun-soaked moment.
It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the “Jellyfish” Campaign here.
Shop the Line here.
