MODUS VIVENDI Presents the “Bare Hues” Campaign and the Derma Swimwear Line – Swimwear 2025 Collection
MODUS VIVENDI unveils “Bare Hues,” the official campaign of the Derma Swimwear Line, part of our Swimwear 2025 Collection. This campaign is a celebration of raw beauty and pure connection—with nature, with your skin, and with yourself.
Shot in the golden light of the Greek coast, Bare Hues Campaign captures a man effortlessly merging with the natural tones of the sand, wearing Derma swimwear in tones that reflect and enhance his skin. The aesthetic is minimal, sensual, and organic—stripping things back to the essentials. No distractions, no noise. Just skin, sun, and sand. The result is a visual story that feels intimate and powerful, inviting you to embrace your own body with confidence.
Inspired by the Greek word “Δέρμα” (derma), meaning skin, the Derma Line is crafted to feel like a second skin. Each piece is made from ultra-soft, fast-drying elasticated fabric that hugs your body in all the right places. Designed for movement, comfort, and subtle elegance, Derma brings natural confidence to your beachwear wardrobe.
Key features include:
- Retro-inspired swimsuit silhouettes
- Thermo-embossed rubber logo for a discreet signature look
- Front lining for support, made of fast-drying fabric
- Internal cords for a customizable fit
- Available in two universally flattering hues: light skin and dark skin
This line is not just about looking good—it is about feeling good in your own skin. With Derma, MODUS VIVENDI invites you to nurture your body and celebrate simplicity with style.
It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.
Discover the “Bare Hues” Campaign here.
Shop the Line here.
