MODUS VIVENDI is proud to unveil the Floreale Swimwear Line through its vibrant new campaign, Beach Bloom, shot on the sun-drenched shores of Rio de Janeiro. In this campaign, two men radiate summer joy and effortless confidence as they explore the beach in coordinated floral designs that echo the energy and color of Brazil’s iconic coastlines. Whether they are jogging along the sand, lounging under palm trees, or striking a pose with a surfboard in hand, the duo perfectly embodies the line’s spirit—fun, free, and unapologetically stylish.
The “Beach Bloom” campaign captures a carefree summer vibe with a fashion-forward edge. Through dynamic shots and playful moments, the campaign celebrates nature in full bloom—translated into wearable art. It is a joyful invitation to express yourself under the sun and let your confidence blossom.
Celebrate the perfect blend of nature’s bloom and effortless elegance with the Floreale Swimwear Line, part of MODUS VIVENDI’s Swimwear 2025 Collection. This line reimagines classic swimwear through a fresh, floral lens. Featuring a delicate, all-over floral print exclusive to MODUS VIVENDI, each piece is designed to elevate your summer style while offering unparalleled comfort.
Available in three summer-ready colorways—all paired with white florals: Baby Blue, a calm and serene tone reminiscent of ocean waves and clear skies; Shocking Pink, a bold and energetic hue for those who love to stand out; and Neutral Beige, a timeless and effortlessly chic option.
The Floreale Swimwear Line includes swim briefs, swim shorts, swim thongs, tank tops, and shawls. Each piece is crafted with a fast-drying elasticated fabric and designed with internal cords for a secure, adjustable fit. The sewn transparent rubber logo label adds a subtle signature detail, while the front lining provides extra comfort and support. Embracing our commitment to sustainability, all pieces are part of our Responsible Edit and made with eco-friendly fabric derived from 100% recycled yarns sourced from plastic bottles.
From laid-back beach strolls to poolside lounging, the Floreale Swimwear Line is your go-to for a season of blooming confidence. Let your summer style blossom with MODUS VIVENDI. Choose your color. Own your moment. Beach Bloom starts now.
It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.
Discover the Campaign here.
Shop the Line here.
