MODUS VIVENDI Unveils “True Colors” Campaign & Pride Swimwear Line from the Swimwear 2025 Collection.
MODUS VIVENDI proudly launches the True Colors Campaign, a celebration of individuality, inclusivity, and the fearless expression of identity. Part of the Swimwear 2025 Collection, this bold and joyful campaign shines a spotlight on our new Pride Swimwear Line—a vibrant tribute to the LGBTQIA+ community and the beauty of living authentically.
The True Colors Campaign captures the essence of pride: love, unity, and unapologetic self-expression. Through stunning visuals and bold styling, it invites everyone to show up, as they are— confident, proud, and empowered. It is more than just a summer vibe; it is a powerful reminder that being true to yourself is the ultimate statement.
Introducing the Pride Swimwear Line—a dynamic collection designed to make waves. Drawing inspiration from the iconic rainbow flag and the universal call for love and equality, this line goes beyond fashion. It is about standing tall in your truth and celebrating life without filters.
Crafted with bold, lavish designs that blend elements of both bikinis and briefs, each piece redefines traditional swimwear with a playful twist. A one-sided adjustable ribbon in rainbow hues brings movement, flair, and pride to every look.
All styles feature a fast drying elasticated fabric and front lining for comfort and practicality, without compromising on boldness. As part of our Responsible Edit, these pieces are made from recycled, previously loved fabrics, honoring our commitment to sustainability and giving materials a renewed purpose.
This summer, show your True Colors. Celebrate freedom. Celebrate love. Celebrate YOU—with MODUS VIVENDI’s Pride Swimwear Line. It is time to make a difference in what you wear. Discover SS 25 Collection, available for purchase online here.
Discover the Campaign here.
Shop the Line here.
