Brian Widmayer — aka @thatroofcowboy — is a Florida-based fitness enthusiast, contractor, and content creator known for blending confidence, discipline, and authenticity. With a background in athletics and a passion for self-improvement, Brian uses his platform to promote body confidence, mental toughness, and breaking outdated norms around men’s fashion and self-expression.
Why You Like Briefs/Thongs
For me, it started with stepping outside my comfort zone. Most guys are taught to play it safe, but confidence doesn’t grow there. Wearing briefs and thongs became less about the clothing and more about owning who I am—physically and mentally.
It’s about being comfortable in your own skin, not seeking validation, and realizing confidence looks different on everyone. Building on that, if I can help even a few guys feel more confident and less restricted by what people think, that’s a win.
I’m big on pushing limits—whether that’s in the gym, business, or just doing something that makes most people hesitate. In my experience, growth comes from getting uncomfortable, and experimenting with briefs and thongs is just another example of that mindset.
My first time wearing a thong was when another influencer I connected with on Instagram invited me out to a Steve Aoki Tampa Hard Rock pool party. At first, I was like… why not? I saw it as an opportunity to prove to myself that I could do something uncomfortable and break out of my shell.
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