2024 vs. 2025 | Written in the UNB Tim voice
This report compares the shared survey columns from the 2024 and 2025 UNB Reader Surveys. I excluded Timestamp and the final email/PII field. That leaves 74 exact-match columns for a clean year-over-year read, plus columns that changed wording or structure and are called out separately.
Executive Summary
- We had 206 responses in 2024 and 161 in 2025. Even with the smaller 2025 sample, the big themes stayed loud and clear: this is still a collector-heavy, opinionated, highly engaged underwear audience.
- Thong kept gaining ground as a favorite style, moving from 38.3% in 2024 to 45.3% in 2025.
- Regular-price spending moved upward. The $25+ tier became the top bracket in 2025, which tells me readers are still spending when the pair feels worth it.
- Swim confidence continued to open up. The share of readers who said they have worn a swim thong climbed sharply year over year.
- Readers were even more supportive of real-guy content in 2025, which lines up with what I keep hearing: guys still want fantasy, but they also want honesty and representation.
- The podcast side of UNB got stronger. More readers said they listen in 2025, and the most-requested topics still leaned personal: thong shows, Brief Tales, sexuality, sensuality, and body image.
- Social behavior is shifting. BlueSky became a much bigger part of the conversation in 2025 for posting and following underwear content, while Instagram remained the platform most tied to moderation headaches.
- UNB influence stayed strong in both years. Roughly six in ten readers in each survey said UNB influenced their underwear, swimwear, or gear buying.
How to Read This Report
For standard multiple-choice columns, I report the top answers with counts and percentages based on the full respondent count for that year. For list-style or comma-separated answers, I split the individual items and count each one separately. For truly open-ended questions, I report response volume and the most repeated keywords so we get a grounded read without forcing messy text into fake precision.
Questions That Match Cleanly
1. What is your age?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **35 – 44** stayed on top, moving from 29.6% in 2024 to 33.5% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | 35 – 44 | 61 | 29.6% | 35 – 44 | 54 | 33.5% |
| 2 | 25 – 34 | 49 | 23.8% | 25 – 34 | 39 | 24.2% |
| 3 | 45 – 54 | 49 | 23.8% | 45 – 54 | 34 | 21.1% |
| 4 | 55 – 65 | 27 | 13.1% | 55 – 65 | 21 | 13.0% |
| 5 | 65+ | 16 | 7.8% | 65+ | 9 | 5.6% |
2. Are you?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Male** stayed on top, moving from 99.0% in 2024 to 98.1% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Male | 204 | 99.0% | Male | 158 | 98.1% |
| 2 | NB | 1 | 0.5% | Non-Binary | 2 | 1.2% |
3. What is your sexual orientation?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Gay** stayed on top, moving from 43.2% in 2024 to 48.4% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Gay | 89 | 43.2% | Gay | 78 | 48.4% |
| 2 | Straight | 66 | 32.0% | Straight | 49 | 30.4% |
| 3 | Bisexual | 42 | 20.4% | Bisexual | 23 | 14.3% |
| 4 | Prefer not to answer | 4 | 1.9% | Don’t identify with labels | 4 | 2.5% |
| 5 | Don’t identify with labels | 4 | 1.9% | Pansexual | 2 | 1.2% |
4. Are you
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Married** stayed on top, moving from 50.0% in 2024 to 49.7% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Married | 103 | 50.0% | Married | 80 | 49.7% |
| 2 | Single | 64 | 31.1% | Single | 50 | 31.1% |
| 3 | Significant Other | 35 | 17.0% | Significant Other | 26 | 16.1% |
| 4 | Divorced | 3 | 1.5% | Divorced | 3 | 1.9% |
| 5 | Widowed | 1 | 0.5% | widower | 1 | 0.6% |
5. What size are you? (if female what size is your partner)
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **M** stayed on top, moving from 37.9% in 2024 to 39.8% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | M | 78 | 37.9% | M | 64 | 39.8% |
| 2 | L | 68 | 33.0% | L | 55 | 34.2% |
| 3 | XL | 25 | 12.1% | XL | 19 | 11.8% |
| 4 | S | 22 | 10.7% | S | 17 | 10.6% |
| 5 | XXL | 8 | 3.9% | XXL | 3 | 1.9% |
6. Where are you located
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **United States** stayed on top, moving from 62.6% in 2024 to 60.9% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | United States | 129 | 62.6% | United States | 98 | 60.9% |
| 2 | Europe | 17 | 8.3% | Europe | 21 | 13.0% |
| 3 | Canada | 17 | 8.3% | United Kingdom | 14 | 8.7% |
| 4 | United Kingdom | 15 | 7.3% | Australia | 11 | 6.8% |
| 5 | Australia | 13 | 6.3% | Canada | 11 | 6.8% |
7. How Large is your Underwear Collection
Column type: standard response set. This one is an exact question match across both years.
This one shifted. In 2024 the top answer was **41-70** at 21.8%, while in 2025 **21-40** moved into first at 26.7%. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | 41-70 | 45 | 21.8% | 21-40 | 43 | 26.7% |
| 2 | 21-40 | 40 | 19.4% | 151+ | 37 | 23.0% |
| 3 | 151+ | 40 | 19.4% | 41-70 | 36 | 22.4% |
| 4 | 71-100 | 36 | 17.5% | 71-100 | 16 | 9.9% |
| 5 | 101-150 | 17 | 8.3% | 101-150 | 16 | 9.9% |
8. How often do you buy new underwear
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Every few months** stayed on top, moving from 51.0% in 2024 to 66.5% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Every few months | 105 | 51.0% | Every few months | 107 | 66.5% |
| 2 | Monthly | 50 | 24.3% | Monthly | 33 | 20.5% |
| 3 | 2x a month | 23 | 11.2% | 2x a month | 13 | 8.1% |
| 4 | Weekly | 8 | 3.9% | Weekly | 7 | 4.3% |
| 5 | Daily | 2 | 1.0% | | % |
9. When you buy underwear do you regularly buy it on sale or regular price
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **A Mix of both** stayed on top, moving from 65.0% in 2024 to 73.9% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | A Mix of both | 134 | 65.0% | A Mix of both | 119 | 73.9% |
| 2 | On Sale | 49 | 23.8% | On Sale | 33 | 20.5% |
| 3 | Regular Price | 5 | 2.4% | Regular Price | 8 | 5.0% |
10. How much do you pay for a pair of underwear at regular price?
Column type: standard response set. This one is an exact question match across both years.
This one shifted. In 2024 the top answer was **$15 – 20** at 28.6%, while in 2025 **$25+** moved into first at 30.4%. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | $15 – 20 | 59 | 28.6% | $25+ | 49 | 30.4% |
| 2 | $20 – 25 | 51 | 24.8% | $20 – 25 | 48 | 29.8% |
| 3 | $25+ | 38 | 18.4% | $15 – 20 | 34 | 21.1% |
| 4 | $10 – 15 | 31 | 15.0% | $10 – 15 | 23 | 14.3% |
| 5 | $5-10 | 10 | 4.9% | $5-10 | 7 | 4.3% |
11. What makes you buy a pair at regular (full) price? What factors play into a decision to buy at full price.
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **style** showed up 13 times in 2024 and 10 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Style | 13 | 8.8% | style | 10 | 8.5% |
| 2 | Brand | 5 | 3.4% | Design | 3 | 2.5% |
| 3 | fabric | 5 | 3.4% | fabric | 3 | 2.5% |
| 4 | material | 5 | 3.4% | color | 2 | 1.7% |
| 5 | quality | 4 | 2.7% | Cut | 2 | 1.7% |
| 6 | Color | 3 | 2.0% | How sexy it looks | 2 | 1.7% |
| 7 | comfort | 3 | 2.0% | new design | 2 | 1.7% |
| 8 | cut | 3 | 2.0% | A brand I like & find fits me well | 1 | 0.8% |
Response base: 148 nonblank responses in 2024 and 118 nonblank responses in 2025.
12. What is your favorite style to wear?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Thong** stayed on top, moving from 38.3% in 2024 to 45.3% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Thong | 79 | 38.3% | Thong | 73 | 45.3% |
| 2 | Brief | 47 | 22.8% | Bikini | 35 | 21.7% |
| 3 | Bikini | 38 | 18.4% | Brief | 31 | 19.3% |
| 4 | Jock | 11 | 5.3% | Jock | 14 | 8.7% |
| 5 | Boxer Brief | 8 | 3.9% | Boxer Brief | 6 | 3.7% |
13. Which of the follow do you wear on a regular basis?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Solid colors** showed up 195 times in 2024 and 156 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Solid colors | 195 | 94.7% | Solid colors | 156 | 96.9% |
| 2 | Prints | 90 | 43.7% | Prints | 61 | 37.9% |
| 3 | Stripes | 60 | 29.1% | Stripes | 48 | 29.8% |
Response base: 206 nonblank responses in 2024 and 161 nonblank responses in 2025.
14. What do you do with underwear that you don’t like or wear any more?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Throw away** showed up 132 times in 2024 and 103 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Throw away | 132 | 64.7% | Throw away | 103 | 64.4% |
| 2 | Put into storage | 58 | 28.4% | Put into storage | 54 | 33.8% |
| 3 | Give to a friend | 17 | 8.3% | Give to a friend | 15 | 9.4% |
| 4 | Sell online (Poshmark etc) | 12 | 5.9% | Sell online (Poshmark etc) | 12 | 7.5% |
| 5 | Donate | 2 | 1.0% | Donate | 2 | 1.2% |
| 6 | fabric recycling | 2 | 1.0% | cut up as dusters | 1 | 0.6% |
| 7 | and I’ve found because of holes and wear I don’t even pull them out anymore (and need the space lol) | 1 | 0.5% | cut up before disposal | 1 | 0.6% |
| 8 | Back of my drawer. Need to clean out to make room for more pairs!! | 1 | 0.5% | cut up first | 1 | 0.6% |
Response base: 204 nonblank responses in 2024 and 160 nonblank responses in 2025.
15. What Do You Find Most Annoying in Underwear
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Sizing Issues** showed up 115 times in 2024 and 83 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Sizing Issues | 115 | 56.9% | Sizing Issues | 83 | 53.2% |
| 2 | Pouch – Too Small | 76 | 37.6% | Pouch – Too Small | 62 | 39.7% |
| 3 | Labels or tags | 74 | 36.6% | Labels or tags | 56 | 35.9% |
| 4 | Pricing | 61 | 30.2% | Construction Issues | 50 | 32.1% |
| 5 | Store Selection | 61 | 30.2% | Societal Issues | 39 | 25.0% |
| 6 | Societal Issues | 58 | 28.7% | Store Selection | 39 | 25.0% |
| 7 | Construction Issues | 52 | 25.7% | Comfort | 37 | 23.7% |
| 8 | Ridding UP | 44 | 21.8% | Support | 37 | 23.7% |
Response base: 202 nonblank responses in 2024 and 156 nonblank responses in 2025.
16. What are your favorite colors of Underwear?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Blue** showed up 158 times in 2024 and 127 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Blue | 158 | 77.8% | Blue | 127 | 80.4% |
| 2 | Black | 122 | 60.1% | Black | 100 | 63.3% |
| 3 | Red | 115 | 56.7% | Red | 81 | 51.3% |
| 4 | Green | 84 | 41.4% | Purple | 63 | 39.9% |
| 5 | White | 80 | 39.4% | Green | 57 | 36.1% |
| 6 | Purple | 79 | 38.9% | White | 53 | 33.5% |
| 7 | Orange | 71 | 35.0% | Pink | 50 | 31.6% |
| 8 | Pink | 70 | 34.5% | Orange | 41 | 25.9% |
Response base: 203 nonblank responses in 2024 and 158 nonblank responses in 2025.
17. Which brands are your must have brands in your underwear drawer?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **Calvin Klein** led the answers, while in 2025 **Cocksox** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Calvin Klein | 27 | 15.3% | Cocksox | 16 | 11.3% |
| 2 | Aussiebum | 25 | 14.1% | N2N | 15 | 10.6% |
| 3 | Andrew Christian | 22 | 12.4% | Ergowear | 13 | 9.2% |
| 4 | 2xist | 19 | 10.7% | Aussiebum | 12 | 8.5% |
| 5 | Cocksox | 19 | 10.7% | Calvin Klein | 12 | 8.5% |
| 6 | Gregg Homme | 18 | 10.2% | Gregg Homme | 12 | 8.5% |
| 7 | Jockey | 18 | 10.2% | 2xist | 7 | 5.0% |
| 8 | N2N | 18 | 10.2% | Andrew Christian | 7 | 5.0% |
Response base: 177 nonblank responses in 2024 and 141 nonblank responses in 2025.
18. Which Brands do you not like or had a bad experience with?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Andrew Christian** showed up 10 times in 2024 and 15 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Andrew Christian | 10 | 8.4% | Andrew Christian | 15 | 14.7% |
| 2 | 2xist | 5 | 4.2% | Hanes | 9 | 8.8% |
| 3 | Aussiebum | 5 | 4.2% | 2xist | 5 | 4.9% |
| 4 | Hanes | 5 | 4.2% | Calvin Klein | 5 | 4.9% |
| 5 | Candyman | 4 | 3.4% | Fruit of the Loom | 4 | 3.9% |
| 6 | Jockey | 4 | 3.4% | jockey | 4 | 3.9% |
| 7 | Box | 3 | 2.5% | JJ Malibu | 3 | 2.9% |
| 8 | Fruit of the Loom | 3 | 2.5% | N2n | 3 | 2.9% |
Response base: 119 nonblank responses in 2024 and 102 nonblank responses in 2025.
19. Has UNB influenced your underwear/Swimwear/Gear buying?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Yes** stayed on top, moving from 62.6% in 2024 to 63.4% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Yes | 129 | 62.6% | Yes | 102 | 63.4% |
| 2 | No | 74 | 35.9% | No | 53 | 32.9% |
20. What influenced your purchase?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Review** showed up 101 times in 2024 and 77 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Review | 101 | 63.1% | Review | 77 | 55.8% |
| 2 | Social Media Post | 48 | 30.0% | Social Media Post | 49 | 35.5% |
| 3 | Brief Distraction | 46 | 28.7% | Brief Distraction | 45 | 32.6% |
| 4 | UNB Brief Talk Podcast | 46 | 28.7% | UNB Brief Talk Podcast | 42 | 30.4% |
| 5 | Interview with brand | 39 | 24.4% | Interview with brand | 27 | 19.6% |
| 6 | News Write up | 35 | 21.9% | Interview with Model | 23 | 16.7% |
| 7 | UNB Swimwear Guide | 21 | 13.1% | News Write up | 21 | 15.2% |
| 8 | UNB Reader Awards | 18 | 11.2% | UNB Swimwear Guide | 15 | 10.9% |
Response base: 160 nonblank responses in 2024 and 138 nonblank responses in 2025.
21. If you would like, tell us in your own words how UNB Influenced your buying decisions.
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 66 nonblank responses in 2024 and 44 in 2025. The recurring words leaned toward **talk, styles, different, other** in 2024 and **reviews, based, interviews, show** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | talk | 5 | reviews | 5 |
| 2 | styles | 5 | based | 4 |
| 3 | different | 5 | interviews | 4 |
| 4 | other | 4 | show | 4 |
| 5 | thongs | 4 | styles | 4 |
| 6 | know | 4 | never | 3 |
| 7 | products | 3 | made | 3 |
| 8 | good | 3 | different | 3 |
| 9 | reviews | 3 | trying | 2 |
| 10 | hearing | 3 | seeing | 2 |
Response base: 66 nonblank responses in 2024 and 44 in 2025.
22. Who are your favorite online underwear retailers
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **International jock** showed up 27 times in 2024 and 14 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | International Jock | 27 | 20.9% | International jock | 14 | 15.2% |
| 2 | Amazon | 16 | 12.4% | N2N | 7 | 7.6% |
| 3 | N2N | 8 | 6.2% | Aussiebum | 5 | 5.4% |
| 4 | aussiebum | 7 | 5.4% | Amazon | 4 | 4.3% |
| 5 | Cheapundies | 7 | 5.4% | Andrew Christian | 4 | 4.3% |
| 6 | Calvin Klein | 4 | 3.1% | deadgoodundies | 4 | 4.3% |
| 7 | freshpair | 4 | 3.1% | Gregg Homme | 4 | 4.3% |
| 8 | Hisroom | 4 | 3.1% | hisroom | 4 | 4.3% |
Response base: 129 nonblank responses in 2024 and 92 nonblank responses in 2025.
23. What do you consider a good sale?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **30%+** led the answers, while in 2025 **20-25% off** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | 30%+ | 93 | 45.8% | 20-25% off | 68 | 43.0% |
| 2 | 20-25% off | 90 | 44.3% | 30%+ | 64 | 40.5% |
| 3 | 25-30% off | 71 | 35.0% | 25-30% off | 40 | 25.3% |
| 4 | 15-20% off | 40 | 19.7% | 15-20% off | 39 | 24.7% |
| 5 | 10-15% off | 7 | 3.4% | 10-15% off | 7 | 4.4% |
| 6 | 5-10% off | 2 | 1.0% | 5-10% off | 2 | 1.3% |
Response base: 203 nonblank responses in 2024 and 158 nonblank responses in 2025.
24. What is a brand or few brands you splurge on and pay full price?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Gregg Homme** showed up 9 times in 2024 and 9 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Gregg Homme | 9 | 7.2% | Gregg Homme | 9 | 9.9% |
| 2 | N2N | 9 | 7.2% | N2N | 6 | 6.6% |
| 3 | 2xist | 7 | 5.6% | Ergowear | 5 | 5.5% |
| 4 | Calvin Klein | 7 | 5.6% | Cocksox | 4 | 4.4% |
| 5 | Olaf Benz | 6 | 4.8% | Manstore | 3 | 3.3% |
| 6 | Addicted | 5 | 4.0% | modus vivendi | 3 | 3.3% |
| 7 | Ergowear | 5 | 4.0% | Muscleskins | 3 | 3.3% |
| 8 | Manstore | 5 | 4.0% | Olaf Benz | 3 | 3.3% |
Response base: 125 nonblank responses in 2024 and 91 nonblank responses in 2025.
25. What types of swimwear do you normally wear each year? (choose all that apply)
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Swim Briefs** showed up 122 times in 2024 and 96 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Swim Briefs | 122 | 64.2% | Swim Briefs | 96 | 62.7% |
| 2 | Swim trunks | 83 | 43.7% | Swim trunks | 61 | 39.9% |
| 3 | Trunks | 83 | 43.7% | Trunks | 61 | 39.9% |
| 4 | Swim Shorts | 72 | 37.9% | Swim Shorts | 54 | 35.3% |
| 5 | Thongs | 49 | 25.8% | Thongs | 50 | 32.7% |
| 6 | Board Shorts | 35 | 18.4% | Board Shorts | 25 | 16.3% |
| 7 | G-strings | 1 | 0.5% | g string | 1 | 0.7% |
| 8 | String bikini briefs | 1 | 0.5% | Small bikinis | 1 | 0.7% |
Response base: 190 nonblank responses in 2024 and 153 nonblank responses in 2025.
26. Have you ever worn a swim thong?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **But I want to wear one** led the answers, while in 2025 **Yes** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | But I want to wear one | 77 | 39.7% | Yes | 67 | 43.5% |
| 2 | Yes | 62 | 32.0% | But I want to wear one | 57 | 37.0% |
| 3 | I do not have an interest in wearing | 55 | 28.4% | I do not have an interest in wearing | 30 | 19.5% |
Response base: 194 nonblank responses in 2024 and 154 nonblank responses in 2025.
27. Which swimwear styles are you going to buy this year?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Swim Briefs** showed up 113 times in 2024 and 93 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Swim Briefs | 113 | 64.2% | Swim Briefs | 93 | 62.4% |
| 2 | Thongs | 67 | 38.1% | Thongs | 56 | 37.6% |
| 3 | Swim trunks | 55 | 31.2% | Swim Shorts | 34 | 22.8% |
| 4 | Trunks | 55 | 31.2% | Swim trunks | 30 | 20.1% |
| 5 | Swim Shorts | 43 | 24.4% | Trunks | 30 | 20.1% |
| 6 | Board Shorts | 20 | 11.4% | Board Shorts | 12 | 8.1% |
| 7 | As of now none | 1 | 0.6% | and seldom get to a beach unfortunately | 1 | 0.7% |
| 8 | As opposed to switching styles I’m slowly lowering the inseam measurement. | 1 | 0.6% | Bikini | 1 | 0.7% |
Response base: 176 nonblank responses in 2024 and 149 nonblank responses in 2025.
28. What are your favorite colors of swimwear?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Blue** showed up 149 times in 2024 and 120 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Blue | 149 | 81.0% | Blue | 120 | 78.9% |
| 2 | Black | 105 | 57.1% | Black | 84 | 55.3% |
| 3 | Red | 87 | 47.3% | Red | 59 | 38.8% |
| 4 | Green | 72 | 39.1% | Green | 54 | 35.5% |
| 5 | Orange | 56 | 30.4% | Purple | 44 | 28.9% |
| 6 | Pink | 51 | 27.7% | White | 35 | 23.0% |
| 7 | Purple | 50 | 27.2% | Pink | 32 | 21.1% |
| 8 | White | 50 | 27.2% | Yellow | 28 | 18.4% |
Response base: 184 nonblank responses in 2024 and 152 nonblank responses in 2025.
29. How many pairs of swimwear do you plan to buy this year?
Column type: standard response set. This one is an exact question match across both years.
This one shifted. In 2024 the top answer was **2-3** at 42.2%, while in 2025 **1** moved into first at 40.4%. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | 2-3 | 87 | 42.2% | 1 | 65 | 40.4% |
| 2 | 1 | 61 | 29.6% | 2-3 | 58 | 36.0% |
| 3 | 4-6 | 24 | 11.7% | 4-6 | 16 | 9.9% |
| 4 | 11+ | 9 | 4.4% | 7-10 | 8 | 5.0% |
| 5 | 7-10 | 8 | 3.9% | 11+ | 8 | 5.0% |
30. How much do you spend on a pair of swimwear?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **$36-50** stayed on top, moving from 36.4% in 2024 to 32.9% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | $36-50 | 75 | 36.4% | $36-50 | 53 | 32.9% |
| 2 | $20-35 | 62 | 30.1% | $20-35 | 52 | 32.3% |
| 3 | $51-65 | 29 | 14.1% | $51-65 | 21 | 13.0% |
| 4 | $66-80 | 12 | 5.8% | $66-80 | 15 | 9.3% |
| 5 | Under $20 | 12 | 5.8% | $80+ | 10 | 6.2% |
31. What would you wear in these situations? [Public Pool]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 198 nonblank responses in 2024 and 159 in 2025. The recurring words leaned toward **swim, shorts, brief, trunks** in 2024 and **swim, shorts, brief, trunks** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | swim | 175 | swim | 152 |
| 2 | shorts | 146 | shorts | 97 |
| 3 | brief | 75 | brief | 73 |
| 4 | trunks | 56 | trunks | 41 |
| 5 | square | 56 | square | 41 |
| 6 | cuts | 56 | cuts | 41 |
| 7 | board | 50 | board | 26 |
| 8 | thong | 4 | thong | 8 |
Response base: 198 nonblank responses in 2024 and 159 in 2025.
32. What would you wear in these situations? [Public Lake]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 194 nonblank responses in 2024 and 157 in 2025. The recurring words leaned toward **swim, shorts, brief, board** in 2024 and **swim, shorts, brief, trunks** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | swim | 186 | swim | 160 |
| 2 | shorts | 146 | shorts | 93 |
| 3 | brief | 75 | brief | 74 |
| 4 | board | 49 | trunks | 36 |
| 5 | trunks | 48 | square | 36 |
| 6 | square | 48 | cuts | 36 |
| 7 | cuts | 48 | board | 25 |
| 8 | thong | 14 | thong | 18 |
Response base: 194 nonblank responses in 2024 and 157 in 2025.
33. What would you wear in these situations? [Public Beach]
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **Swim Shorts** led the answers, while in 2025 **Swim Brief** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Swim Shorts | 90 | 45.7% | Swim Brief | 86 | 54.1% |
| 2 | Swim Brief | 83 | 42.1% | Swim Shorts | 66 | 41.5% |
| 3 | Square cuts | 51 | 25.9% | Square cuts | 41 | 25.8% |
| 4 | Trunks | 51 | 25.9% | Trunks | 41 | 25.8% |
| 5 | Board Shorts | 50 | 25.4% | Swim thong | 29 | 18.2% |
| 6 | Swim thong | 26 | 13.2% | Board Shorts | 27 | 17.0% |
Response base: 197 nonblank responses in 2024 and 159 nonblank responses in 2025.
34. What would you wear in these situations? [Private Resort Pool/Beach]
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Swim Brief** showed up 113 times in 2024 and 94 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Swim Brief | 113 | 57.7% | Swim Brief | 94 | 59.9% |
| 2 | Swim thong | 62 | 31.6% | Swim thong | 61 | 38.9% |
| 3 | Swim Shorts | 54 | 27.6% | Square cuts | 39 | 24.8% |
| 4 | Square cuts | 50 | 25.5% | Trunks | 39 | 24.8% |
| 5 | Trunks | 50 | 25.5% | Swim Shorts | 36 | 22.9% |
| 6 | Board Shorts | 28 | 14.3% | Board Shorts | 16 | 10.2% |
Response base: 196 nonblank responses in 2024 and 157 nonblank responses in 2025.
35. What would you wear in these situations? [Private Pool]
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Swim Brief** showed up 118 times in 2024 and 96 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Swim Brief | 118 | 59.9% | Swim Brief | 96 | 61.1% |
| 2 | Swim thong | 100 | 50.8% | Swim thong | 95 | 60.5% |
| 3 | Square cuts | 36 | 18.3% | Square cuts | 25 | 15.9% |
| 4 | Trunks | 36 | 18.3% | Trunks | 25 | 15.9% |
| 5 | Swim Shorts | 35 | 17.8% | Swim Shorts | 23 | 14.6% |
| 6 | Board Shorts | 19 | 9.6% | Board Shorts | 8 | 5.1% |
Response base: 197 nonblank responses in 2024 and 157 nonblank responses in 2025.
36. What would you wear in these situations? [Private sunbathing – Outoors]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 195 nonblank responses in 2024 and 156 in 2025. The recurring words leaned toward **swim, thong, brief, shorts** in 2024 and **swim, thong, brief, shorts** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | swim | 236 | swim | 200 |
| 2 | thong | 113 | thong | 99 |
| 3 | brief | 101 | brief | 85 |
| 4 | shorts | 34 | shorts | 21 |
| 5 | trunks | 23 | trunks | 16 |
| 6 | square | 23 | square | 16 |
| 7 | cuts | 23 | cuts | 16 |
| 8 | board | 12 | board | 5 |
Response base: 195 nonblank responses in 2024 and 156 in 2025.
37. What would you wear in these situations? [Tanning Booth]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 175 nonblank responses in 2024 and 134 in 2025. The recurring words leaned toward **swim, thong, brief, shorts** in 2024 and **swim, thong, brief, shorts** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | swim | 201 | swim | 147 |
| 2 | thong | 118 | thong | 88 |
| 3 | brief | 73 | brief | 52 |
| 4 | shorts | 17 | shorts | 9 |
| 5 | trunks | 10 | trunks | 7 |
| 6 | square | 10 | square | 7 |
| 7 | cuts | 10 | cuts | 7 |
| 8 | board | 7 | board | 2 |
Response base: 175 nonblank responses in 2024 and 134 in 2025.
38. What Gymwear do you wear to work out in? [Running]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 181 nonblank responses in 2024 and 133 in 2025. The recurring words leaned toward **shorts, spandex, pants, runners** in 2024 and **shorts, spandex, pants, runners** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | shorts | 173 | shorts | 134 |
| 2 | spandex | 103 | spandex | 74 |
| 3 | pants | 75 | pants | 57 |
| 4 | runners | 64 | runners | 45 |
| 5 | tights | 64 | tights | 45 |
| 6 | track | 25 | track | 19 |
| 7 | sweat | 25 | sweat | 19 |
| 8 | yoga | 25 | yoga | 19 |
| 9 | singlets | 9 | singlets | 7 |
Response base: 181 nonblank responses in 2024 and 133 in 2025.
39. What Gymwear do you wear to work out in? [Lifting Weights]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 171 nonblank responses in 2024 and 131 in 2025. The recurring words leaned toward **shorts, pants, spandex, runners** in 2024 and **shorts, pants, spandex, runners** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | shorts | 164 | shorts | 126 |
| 2 | pants | 75 | pants | 63 |
| 3 | spandex | 66 | spandex | 60 |
| 4 | runners | 38 | runners | 37 |
| 5 | tights | 38 | tights | 37 |
| 6 | track | 25 | track | 21 |
| 7 | sweat | 25 | sweat | 21 |
| 8 | yoga | 25 | yoga | 21 |
| 9 | singlets | 12 | singlets | 16 |
Response base: 171 nonblank responses in 2024 and 131 in 2025.
40. What Gymwear do you wear to work out in? [Cardio]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 182 nonblank responses in 2024 and 138 in 2025. The recurring words leaned toward **shorts, spandex, pants, runners** in 2024 and **shorts, spandex, pants, runners** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | shorts | 184 | shorts | 135 |
| 2 | spandex | 85 | spandex | 74 |
| 3 | pants | 66 | pants | 54 |
| 4 | runners | 43 | runners | 45 |
| 5 | tights | 43 | tights | 45 |
| 6 | track | 22 | track | 18 |
| 7 | sweat | 22 | sweat | 18 |
| 8 | yoga | 22 | yoga | 18 |
| 9 | singlets | 10 | singlets | 10 |
Response base: 182 nonblank responses in 2024 and 138 in 2025.
41. What Gymwear do you wear to work out in? [Crossfit/HIIT]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 163 nonblank responses in 2024 and 114 in 2025. The recurring words leaned toward **shorts, spandex, pants, runners** in 2024 and **shorts, spandex, pants, runners** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | shorts | 163 | shorts | 104 |
| 2 | spandex | 65 | spandex | 47 |
| 3 | pants | 57 | pants | 45 |
| 4 | runners | 33 | runners | 30 |
| 5 | tights | 33 | tights | 30 |
| 6 | track | 19 | track | 15 |
| 7 | sweat | 19 | sweat | 15 |
| 8 | yoga | 19 | yoga | 15 |
| 9 | singlets | 9 | singlets | 8 |
Response base: 163 nonblank responses in 2024 and 114 in 2025.
42. What Gymwear do you wear to work out in? [Yoga]
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 153 nonblank responses in 2024 and 116 in 2025. The recurring words leaned toward **shorts, pants, spandex, runners** in 2024 and **shorts, pants, spandex, runners** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | shorts | 135 | shorts | 95 |
| 2 | pants | 105 | pants | 75 |
| 3 | spandex | 70 | spandex | 60 |
| 4 | runners | 42 | runners | 38 |
| 5 | tights | 42 | tights | 38 |
| 6 | track | 35 | track | 25 |
| 7 | sweat | 35 | sweat | 25 |
| 8 | singlets | 10 | singlets | 7 |
Response base: 153 nonblank responses in 2024 and 116 in 2025.
43. Are you confident in just wearing spandex to the gym (such as a singlet, full-body suit, UA shirts, and runners? No cover-ups)
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **No** stayed on top, moving from 47.1% in 2024 to 38.5% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | No | 97 | 47.1% | No | 62 | 38.5% |
| 2 | Yes | 52 | 25.2% | I wear something over my spandex (shorts, etc) | 47 | 29.2% |
| 3 | I wear something over my spandex (shorts, etc) | 41 | 19.9% | Yes | 42 | 26.1% |
44. How much do you pay for gym wear?
Column type: standard response set. This one is an exact question match across both years.
This one shifted. In 2024 the top answer was **$21-35** at 31.6%, while in 2025 **$36-50** moved into first at 28.0%. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | $21-35 | 65 | 31.6% | $36-50 | 45 | 28.0% |
| 2 | $36-50 | 60 | 29.1% | $21-35 | 40 | 24.8% |
| 3 | $51-70 | 32 | 15.5% | $51-70 | 33 | 20.5% |
| 4 | Under $20 | 15 | 7.3% | Under $20 | 14 | 8.7% |
| 5 | $71-90 | 9 | 4.4% | $71-90 | 9 | 5.6% |
45. What gymwear brands do you wear on a regular basis
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Nike** showed up 27 times in 2024 and 23 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Nike | 27 | 25.2% | Nike | 23 | 28.0% |
| 2 | Under Armour | 20 | 18.7% | Adidas | 11 | 13.4% |
| 3 | Adidas | 18 | 16.8% | Under Armour | 7 | 8.5% |
| 4 | Lululemon | 8 | 7.5% | N2N | 5 | 6.1% |
| 5 | Gymshark | 5 | 4.7% | Teamm8 | 5 | 6.1% |
| 6 | UA | 4 | 3.7% | UA | 5 | 6.1% |
| 7 | 2xu | 3 | 2.8% | Lululemon | 4 | 4.9% |
| 8 | Addidas | 3 | 2.8% | Matador | 3 | 3.7% |
Response base: 107 nonblank responses in 2024 and 82 nonblank responses in 2025.
46. What fetishwear do you wear on a regular basis? (choose all that apply)
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Spandex gear** showed up 54 times in 2024 and 45 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Spandex gear | 54 | 49.1% | Spandex gear | 45 | 43.3% |
| 2 | Lace | 48 | 43.6% | Lace | 36 | 34.6% |
| 3 | Bodysuits | 36 | 32.7% | Wrestling Singlets | 36 | 34.6% |
| 4 | Leather | 32 | 29.1% | Harness | 35 | 33.7% |
| 5 | Wrestling Singlets | 30 | 27.3% | Bodysuits | 33 | 31.7% |
| 6 | Harness | 28 | 25.5% | Leather | 31 | 29.8% |
| 7 | Latex | 8 | 7.3% | Latex | 10 | 9.6% |
| 8 | Rubber | 7 | 6.4% | Rubber | 7 | 6.7% |
Response base: 110 nonblank responses in 2024 and 104 nonblank responses in 2025.
47. Where do you buy your fetish gear
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 125 nonblank responses in 2024 and 110 in 2025. The recurring words leaned toward **online, store, specialty, brick** in 2024 and **online, store, specialty, brick** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | online | 102 | online | 96 |
| 2 | store | 73 | store | 67 |
| 3 | specialty | 43 | specialty | 38 |
| 4 | brick | 13 | brick | 10 |
| 5 | mortar | 13 | mortar | 10 |
| 6 | thing | 1 | wrestling | 1 |
| 7 | need | 1 | supplier | 1 |
| 8 | another | 1 | amazon | 1 |
| 9 | selection | 1 | zentai | 1 |
| 10 | above | 1 | stores | 1 |
Response base: 125 nonblank responses in 2024 and 110 in 2025.
48. Should we showcase real guys of all shapes and sizes?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Yes** stayed on top, moving from 70.4% in 2024 to 80.1% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Yes | 145 | 70.4% | Yes | 129 | 80.1% |
| 2 | Maybe | 35 | 17.0% | Maybe | 28 | 17.4% |
| 3 | No | 15 | 7.3% | No | 4 | 2.5% |
| 4 | Real sizes, but not overweight or obese :/ | 1 | 0.5% | | % | |
| 5 | I say yes because we should all feel comfortable in our skin. At the same time I say no because we need to set examples of health. Real heathy guys. Not super fit that is unobtainable for most.but not obese either. This one is a difficult question | 1 | 0.5% | | % |
49. If yes what content do you want to see featuring real guys?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Brief Talk – Their favorite style and why they love it** showed up 147 times in 2024 and 114 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Brief Talk – Their favorite style and why they love it | 147 | 84.0% | Brief Talk – Their favorite style and why they love it | 114 | 78.1% |
| 2 | Brief Tales – How they fell in love with underwear | 135 | 77.1% | Brief Distractions – pictures | 108 | 74.0% |
| 3 | Brief Distractions – pictures | 127 | 72.6% | Brief Tales – How they fell in love with underwear | 105 | 71.9% |
| 4 | Interviews | 95 | 54.3% | Interviews | 70 | 47.9% |
| 5 | attending parties or clubs where everyone is in their briefs | 1 | 0.6% | it’s not good. It’s not sexy. That may not be progressive but I would hate for your site to die due to a few who want to share their own photos. No brand uses real guys. Because I think all of us want to be the hot model. That’s what makes underwear to appealing. Something I hope you consider as I know some will be vocal for real guys | 1 | 0.7% |
| 6 | If they feel comfortable and you’re cool with it all the above. | 1 | 0.6% | No. | 1 | 0.7% |
| 7 | I’d like to hear real guys telling fantasy or real stories about adventures in briefs | 1 | 0.6% | Not sure – yet to listen | 1 | 0.7% |
| 8 | More sexual content | 1 | 0.6% | Photos | 1 | 0.7% |
Response base: 175 nonblank responses in 2024 and 146 nonblank responses in 2025.
50. What are your biggest issues with your own body image?
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 129 nonblank responses in 2024 and 93 in 2025. The recurring words leaned toward **weight, skinny, belly, enough** in 2024 and **weight, belly, size, stomach** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | weight | 24 | weight | 16 |
| 2 | skinny | 11 | belly | 8 |
| 3 | belly | 9 | size | 7 |
| 4 | enough | 7 | stomach | 6 |
| 5 | than | 7 | hair | 5 |
| 6 | muscle | 6 | overweight | 5 |
| 7 | look | 6 | muscle | 4 |
| 8 | small | 5 | shape | 4 |
| 9 | even | 5 | myself | 4 |
| 10 | work | 5 | muscular | 3 |
Response base: 129 nonblank responses in 2024 and 93 in 2025.
51. We love having our own models, which models do you enjoy?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **A mix of all?** stayed on top, moving from 49.0% in 2024 to 49.7% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | A mix of all? | 101 | 49.0% | A mix of all? | 80 | 49.7% |
| 2 | Real Guys/Average Guys | 41 | 19.9% | Real Guys/Average Guys | 43 | 26.7% |
| 3 | Up and coming Models | 22 | 10.7% | Body Positive guys (guys of all sizes) | 13 | 8.1% |
| 4 | Professional Models | 20 | 9.7% | Up and coming Models | 12 | 7.5% |
| 5 | Body Positive guys (guys of all sizes) | 12 | 5.8% | Professional Models | 9 | 5.6% |
52. Would you be willing to submit your own pics for a Brief Distraction or Share your story as a Brief Tale?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **No** stayed on top, moving from 56.3% in 2024 to 52.8% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | No | 116 | 56.3% | No | 85 | 52.8% |
| 2 | Yes | 79 | 38.3% | Yes | 69 | 42.9% |
53. Do you share your passion for underwear/gear on social media through a personal account?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Yes** showed up 65 times in 2024 and 70 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Yes | 65 | 33.5% | Yes | 70 | 45.8% |
| 2 | an alt account | 51 | 26.3% | an alt account | 55 | 35.9% |
| 3 | my main account | 14 | 7.2% | my main account | 15 | 9.8% |
Response base: 194 nonblank responses in 2024 and 153 nonblank responses in 2025.
54. Which social sites do post your own underwear/swimwear pics/content?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **Twitter** led the answers, while in 2025 **BlueSky** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | 53 | 65.4% | BlueSky | 43 | 61.4% | |
| 2 | 31 | 38.3% | 29 | 41.4% | ||
| 3 | 8 | 9.9% | 25 | 35.7% | ||
| 4 | 5 | 6.2% | 7 | 10.0% | ||
| 5 | BlueSky | 4 | 4.9% | Just For Fans | 5 | 7.1% |
| 6 | Just For Fans | 4 | 4.9% | Only Fans | 5 | 7.1% |
| 7 | Only Fans | 4 | 4.9% | Threads | 4 | 5.7% |
| 8 | Threads | 4 | 4.9% | tumblr | 4 | 5.7% |
Response base: 81 nonblank responses in 2024 and 70 nonblank responses in 2025.
55. Which social media accounts have been deleted due to TOS violations around underwear/gear content?
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 25 nonblank responses in 2024 and 23 in 2025. The recurring words leaned toward **instagram, pinterest, facebook, tumblr** in 2024 and **instagram, twitter, facebook, threads** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | 13 | 15 | ||
| 2 | 5 | 3 | ||
| 3 | 4 | 3 | ||
| 4 | tumblr | 3 | threads | 2 |
| 5 | something | 3 | 2 | |
| 6 | youtube | 2 | tumblr | 1 |
| 7 | tiktok | 2 | youtube | 1 |
| 8 | don’t | 2 | ||
| 9 | because | 2 | ||
| 10 | didn’t | 2 |
Response base: 25 nonblank responses in 2024 and 23 in 2025.
56. What issues do you face using social media?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **gear lovers (Community Building)** showed up 63 times in 2024 and 39 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | gear lovers (Community Building) | 63 | 57.8% | gear lovers (Community Building) | 39 | 50.0% |
| 2 | Unsure where to go to connect with other underwear | 63 | 57.8% | Unsure where to go to connect with other underwear | 39 | 50.0% |
| 3 | Unclear rules on what is a TOS violation | 32 | 29.4% | Having posts deleted for TOS violations | 29 | 37.2% |
| 4 | Having posts deleted for TOS violations | 26 | 23.9% | Unclear rules on what is a TOS violation | 29 | 37.2% |
| 5 | Loosing touch with online friends to account or social media site issues (Communication) | 16 | 14.7% | Accounts deleted | 12 | 15.4% |
| 6 | Accounts deleted | 12 | 11.0% | Loosing touch with online friends to account or social media site issues (Communication) | 11 | 14.1% |
| 7 | Career choices I don’t want to post things online that could potentially get back to me. | 1 | 0.9% | and have no desire to communicate with people other than relatives | 1 | 1.3% |
| 8 | I don’t share my own content on social | 1 | 0.9% | Avoid due to privacy concerns | 1 | 1.3% |
Response base: 109 nonblank responses in 2024 and 78 nonblank responses in 2025.
57. Do we need a men’s underwear only social network?
Column type: standard response set. This one is an exact question match across both years.
This one shifted. In 2024 the top answer was **Yes** at 44.2%, while in 2025 **Maybe** moved into first at 39.8%. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Yes | 91 | 44.2% | Maybe | 64 | 39.8% |
| 2 | Maybe | 74 | 35.9% | Yes | 64 | 39.8% |
| 3 | No | 29 | 14.1% | No | 22 | 13.7% |
58. Do you follow underwear brands/stores on social media
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **Yes** stayed on top, moving from 71.8% in 2024 to 74.5% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | Yes | 148 | 71.8% | Yes | 120 | 74.5% |
| 2 | No | 42 | 20.4% | No | 25 | 15.5% |
| 3 | Maybe | 7 | 3.4% | Maybe | 9 | 5.6% |
59. Which social sites do follow underwear/swimwear brands on?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Instagram** showed up 122 times in 2024 and 90 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | 122 | 78.2% | 90 | 70.3% | ||
| 2 | 104 | 66.7% | 64 | 50.0% | ||
| 3 | 52 | 33.3% | BlueSky | 56 | 43.8% | |
| 4 | YouTube | 27 | 17.3% | 35 | 27.3% | |
| 5 | TikTok | 14 | 9.0% | YouTube | 20 | 15.6% |
| 6 | Threads | 10 | 6.4% | TikTok | 10 | 7.8% |
| 7 | 7 | 4.5% | Threads | 6 | 4.7% | |
| 8 | Mastadon | 4 | 2.6% | Mastadon | 3 | 2.3% |
Response base: 156 nonblank responses in 2024 and 128 nonblank responses in 2025.
60. What are your thoughts of the current social media featuring underwear? (Please share any thoughts and concerns you are facing)
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **are geared away from straight men.** led the answers, while in 2025 **Americans are too damn conservative.** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | are geared away from straight men. | 1 | 1.6% | Americans are too damn conservative. | 1 | 2.2% |
| 2 | bikinis | 1 | 1.6% | been left high and dry by a company that does no customer service outreach. | 1 | 2.2% |
| 3 | but it frustrates me that men get judge when showing theirs. I have curated my IG so I can learn more about brands and their fit. | 1 | 1.6% | Bluesky preferred | 1 | 2.2% |
| 4 | but I lost many great connections and friends when my account got deleted after a post. There was no disputing their decision. Just gone! I’m on twitter but its been work to rebuild connections. | 1 | 1.6% | but imagine only features within the gay community | 1 | 2.2% |
| 5 | classist | 1 | 1.6% | but it was actually fine | 1 | 2.2% |
| 6 | Communities to join are limited knowledge for me | 1 | 1.6% | but may be a bit too much whenever I am out and about in public | 1 | 2.2% |
| 7 | condescendant and mean to others. | 1 | 1.6% | but not on the level of women’s. | 1 | 2.2% |
| 8 | Didn’t know that was a thing. | 1 | 1.6% | but social networks trying to pretend it does not exist | 1 | 2.2% |
Response base: 61 nonblank responses in 2024 and 46 nonblank responses in 2025.
61. What challenges do you face in loving men’s underwear
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **friends about underwear** led the answers, while in 2025 **Acceptance by Society** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | friends about underwear | 90 | 47.1% | Acceptance by Society | 67 | 44.1% |
| 2 | Not being able to talk freely to family | 90 | 47.1% | friends about underwear | 55 | 36.2% |
| 3 | Acceptance by Society | 79 | 41.4% | Not being able to talk freely to family | 55 | 36.2% |
| 4 | Being labeled as gay for liking underwear | 73 | 38.2% | Being labeled as gay for liking underwear | 50 | 32.9% |
| 5 | The price of underwear | 71 | 37.2% | The price of underwear | 45 | 29.6% |
| 6 | Having to sneak and buy your underwear | 48 | 25.1% | I have no challenges | 36 | 23.7% |
| 7 | Acceptance by Significant other (Wife | 45 | 23.6% | Acceptance by Significant other (Wife | 33 | 21.7% |
| 8 | BF or GF) | 45 | 23.6% | BF or GF) | 33 | 21.7% |
Response base: 191 nonblank responses in 2024 and 152 nonblank responses in 2025.
62. Is your partner/significant other supportive of your love of underwear?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Yes** showed up 98 times in 2024 and 82 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Yes | 98 | 50.0% | Yes | 82 | 53.9% |
| 2 | they aren’t into it as much as me | 54 | 27.6% | they aren’t into it as much as me | 46 | 30.3% |
| 3 | I don’t have a partner (single) | 45 | 23.0% | I don’t have a partner (single) | 39 | 25.7% |
| 4 | fully support me | 44 | 22.4% | fully support me | 36 | 23.7% |
| 5 | But they don’t stop me from my love | 34 | 17.3% | But they don’t stop me from my love | 18 | 11.8% |
| 6 | It’s hidden from them | 8 | 4.1% | It’s hidden from them | 7 | 4.6% |
| 7 | they don’t know of my love of underwear | 8 | 4.1% | they don’t know of my love of underwear | 7 | 4.6% |
| 8 | They don’t get it at all | 6 | 3.1% | Maybe | 3 | 2.0% |
Response base: 196 nonblank responses in 2024 and 152 nonblank responses in 2025.
63. Does your partner see your underwear buying as “excessive”?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **No** stayed on top, moving from 37.9% in 2024 to 39.8% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | No | 78 | 37.9% | No | 64 | 39.8% |
| 2 | Maybe | 59 | 28.6% | Maybe | 31 | 19.3% |
| 3 | Yes | 41 | 19.9% | Yes | 31 | 19.3% |
64. Why do they see it as excessive?
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 59 nonblank responses in 2024 and 37 in 2025. The recurring words leaned toward **because, money, don’t, need** in 2024 and **because, need, thongs, don’t** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | because | 6 | because | 4 |
| 2 | money | 6 | need | 4 |
| 3 | don’t | 6 | thongs | 4 |
| 4 | need | 4 | don’t | 3 |
| 5 | than | 4 | number | 3 |
| 6 | cost | 3 | money | 3 |
| 7 | fetish | 3 | problem | 3 |
| 8 | spending | 3 | probably | 2 |
| 9 | spent | 3 | expensive | 2 |
| 10 | thing | 3 | styles | 2 |
Response base: 59 nonblank responses in 2024 and 37 in 2025.
65. Do you listen to the UNB Podcast
Column type: standard response set. This one is an exact question match across both years.
This one shifted. In 2024 the top answer was **No** at 40.3%, while in 2025 **Yes** moved into first at 46.0%. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | No | 83 | 40.3% | Yes | 74 | 46.0% |
| 2 | Yes | 78 | 37.9% | No | 56 | 34.8% |
| 3 | Maybe | 30 | 14.6% | Maybe | 22 | 13.7% |
66. Which topics do you want to hear more often on the podcast?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **Personal Stories – Brief Tales** led the answers, while in 2025 **Thong Shows** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Personal Stories – Brief Tales | 108 | 65.1% | Thong Shows | 83 | 68.6% |
| 2 | Thong Shows | 108 | 65.1% | Personal Stories – Brief Tales | 78 | 64.5% |
| 3 | Masculinity & Underwear | 99 | 59.6% | Sensuality – (feeling your best in undies) | 56 | 46.3% |
| 4 | Sensuality – (feeling your best in undies) | 73 | 44.0% | Sexuality | 56 | 46.3% |
| 5 | Sexuality | 71 | 42.8% | Body Image | 54 | 44.6% |
| 6 | Body Image | 64 | 38.6% | Masculinity & Underwear | 53 | 43.8% |
| 7 | Jock Shows | 45 | 27.1% | Jock Shows | 48 | 39.7% |
| 8 | Community Building | 41 | 24.7% | Community Building | 37 | 30.6% |
Response base: 166 nonblank responses in 2024 and 121 nonblank responses in 2025.
67. What topics would you like to see covered on the Podcast? (Either new topics or more in-depth on previous topics, and list as many topics as you would like)
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **50+ year old men** led the answers, while in 2025 **acceptance. Actively discourage board shorts** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | 50+ year old men | 1 | 2.0% | acceptance. Actively discourage board shorts | 1 | 2.3% |
| 2 | A discovery of new brands podcast | 1 | 2.0% | Also more female perspective. Especially those who love men in sexy underwear | 1 | 2.3% |
| 3 | A local meet up podcast with guys in the same city | 1 | 2.0% | and bringing micro underwear both into the mainstream AND promote acceptance | 1 | 2.3% |
| 4 | a lot of brands are fast fashion trash that pretend to be high fashion and selling at the same price as big names | 1 | 2.0% | and encourage high street retailers to stock male thongs | 1 | 2.3% |
| 5 | advices from the brands | 1 | 2.0% | and wear them to the gym and locker room all the time | 1 | 2.3% |
| 6 | and Ethnicity | 1 | 2.0% | Any topic is great. Just not tighty white topics. | 1 | 2.3% |
| 7 | and underwear in general. Body image and underwear | 1 | 2.0% | As above | 1 | 2.3% |
| 8 | Anything on thongs | 1 | 2.0% | Asexuality | 1 | 2.3% |
Response base: 51 nonblank responses in 2024 and 43 nonblank responses in 2025.
68. What would make you consider supporting the UNB Podcast Patreon? What benefits would you like?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **$1** led the answers, while in 2025 **Maybe** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | $1 | 1 | 3.3% | Maybe | 2 | 7.1% |
| 2 | $10 | 1 | 3.3% | A discount (if possible) off of underwear from the UNB store. | 1 | 3.6% |
| 3 | $5 | 1 | 3.3% | A simple shout-out at the end | 1 | 3.6% |
| 4 | A discount on the underwear in the UNB store. | 1 | 3.3% | Already am supporting it | 1 | 3.6% |
| 5 | Ability to actually interact with a community. Patron is limited. | 1 | 3.3% | Already do 🙂 | 1 | 3.6% |
| 6 | Already a paid member | 1 | 3.3% | and sought after in an open | 1 | 3.6% |
| 7 | and perhaps a discord or other platform to help make new underwear friends and connections! | 1 | 3.3% | But I’m always fascinated by men in 70s or 80s who wore the sheer socks and sock garters as normal. So perhaps questions around things men wish would become normal again or sexy looks men tried for partners. | 1 | 3.6% |
| 8 | but am between jobs at the moment | 1 | 3.3% | but minimal styles | 1 | 3.6% |
Response base: 30 nonblank responses in 2024 and 28 nonblank responses in 2025.
69. Would you be willing to submit your own underwear selfies or pics? Be part of a regular “real guys of UNB” segment published on the blog and social?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **No** stayed on top, moving from 38.8% in 2024 to 35.4% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | No | 80 | 38.8% | No | 57 | 35.4% |
| 2 | Maybe | 53 | 25.7% | Yes | 46 | 28.6% |
| 3 | Yes | 43 | 20.9% | Maybe | 40 | 24.8% |
70. Which Brands do you think deserves more attention in the US Market?
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **Olaf Benz** led the answers, while in 2025 **Awry** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Olaf Benz | 6 | 7.1% | Awry | 3 | 5.5% |
| 2 | Hom | 4 | 4.8% | Hom | 3 | 5.5% |
| 3 | manstore | 4 | 4.8% | Aronik | 2 | 3.6% |
| 4 | Aussiebum | 3 | 3.6% | Gregg Homme | 2 | 3.6% |
| 5 | Doreanse | 3 | 3.6% | Jack Adams | 2 | 3.6% |
| 6 | Gregg Homme | 3 | 3.6% | Skull & Bones | 2 | 3.6% |
| 7 | Teamm8 | 3 | 3.6% | Sukrew | 2 | 3.6% |
| 8 | 2xist | 2 | 2.4% | 2xist | 1 | 1.8% |
Response base: 84 nonblank responses in 2024 and 55 nonblank responses in 2025.
71. Are there any brands you feel are over exposed? If so tell us.
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The same item led both years: **Andrew Christian** showed up 17 times in 2024 and 12 times in 2025. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Andrew Christian | 17 | 27.4% | Andrew Christian | 12 | 27.3% |
| 2 | Calvin Klein | 15 | 24.2% | Calvin Klein | 6 | 13.6% |
| 3 | CK | 4 | 6.5% | Aussiebum | 2 | 4.5% |
| 4 | 2xist | 2 | 3.2% | Ck | 2 | 4.5% |
| 5 | JJ malibu | 2 | 3.2% | JJ Malibu | 2 | 4.5% |
| 6 | jockey | 2 | 3.2% | n2n | 2 | 4.5% |
| 7 | Pump | 2 | 3.2% | 2xist and Cin2 | 1 | 2.3% |
| 8 | 2 xist | 1 | 1.6% | 2xst (plain Jane of underwear) | 1 | 2.3% |
Response base: 62 nonblank responses in 2024 and 44 nonblank responses in 2025.
72. Do you know any new brands we should cover? If so share them with us.
Column type: multi-answer / list-style response. This one is an exact question match across both years.
The mix changed here. In 2024 **Awry** led the answers, while in 2025 **rick majors** took the top spot. Since this question behaves like a list, I counted the individual items separated by commas or line breaks so we can see what readers named most often.
| Rank | 2024 item | 2024 mentions | % of nonblank | 2025 item | 2025 mentions | % of nonblank |
| 1 | Awry | 3 | 6.2% | rick majors | 2 | 6.2% |
| 2 | King Underwear | 2 | 4.2% | A Quiet Piece | 1 | 3.1% |
| 3 | Kovarx | 2 | 4.2% | Alfons dovana makes the best thongs | 1 | 3.1% |
| 4 | 4 Hunks | 1 | 2.1% | AsWeMove – really nice to wear under spandex (no lines!) | 1 | 3.1% |
| 5 | a | 1 | 2.1% | At the moment I cannot think of any. | 1 | 3.1% |
| 6 | Alas no. | 1 | 2.1% | Awry | 1 | 3.1% |
| 7 | although it may be too late. | 1 | 2.1% | B2ld | 1 | 3.1% |
| 8 | and foreign ones (there are ones in Spain | 1 | 2.1% | BearSkin | 1 | 3.1% |
Response base: 48 nonblank responses in 2024 and 32 nonblank responses in 2025.
73. Would you like to share your origin story or join UNB?
Column type: standard response set. This one is an exact question match across both years.
The headline here is consistency. **No** stayed on top, moving from 37.4% in 2024 to 37.3% in 2025. My take: this is a good apples-to-apples read, and it helps show whether reader habits are holding steady or starting to move.
| Rank | 2024 answer | 2024 count | % | 2025 answer | 2025 count | % |
| 1 | No | 77 | 37.4% | No | 60 | 37.3% |
| 2 | Maybe I need more info | 64 | 31.1% | Maybe I need more info | 49 | 30.4% |
| 3 | Yes – On the Blog | 12 | 5.8% | Yes, on the Podcast | 14 | 8.7% |
| 4 | Yes, on the Podcast | 11 | 5.3% | Yes – On the Blog | 11 | 6.8% |
74. Are there any new questions we should add for next survey?
Column type: open-ended commentary. This one is an exact question match across both years.
This was a more open-ended question, so instead of pretending it behaves like a neat poll, I treated it as reader commentary. There were 29 nonblank responses in 2024 and 17 in 2025. The recurring words leaned toward **some, people, going, email** in 2024 and **change, styles, would, thongs** in 2025.
| Rank | 2024 keyword | 2024 mentions | 2025 keyword | 2025 mentions |
| 1 | some | 4 | change | 3 |
| 2 | people | 4 | styles | 3 |
| 3 | going | 3 | would | 3 |
| 4 | 3 | thongs | 3 | |
| 5 | options | 2 | fabric | 3 |
| 6 | none | 2 | time | 2 |
| 7 | don’t | 2 | think | 2 |
| 8 | would | 2 | sheer | 2 |
| 9 | know | 2 | socks | 2 |
| 10 | give | 2 | normal | 2 |
Response base: 29 nonblank responses in 2024 and 17 in 2025.
Columns That Do Not Match Perfectly
Some sections changed format between years, so I would not call them perfect apples-to-apples comparisons without manual normalization. I am listing them here so the structure changes are clear.
Only in 2024
- What styles do you wear on a regular basis? [Thong]
- What styles do you wear on a regular basis? [Jock]
- What styles do you wear on a regular basis? [Brief]
- What styles do you wear on a regular basis? [Bikini]
- What styles do you wear on a regular basis? [Boxer Brief]
- What styles do you wear on a regular basis? [Trunk]
- What styles do you wear on a regular basis? [Jock Brief]
- What are your top factors In Choosing Underwear [Material]
- What are your top factors In Choosing Underwear [Cut]
- What are your top factors In Choosing Underwear [Fit]
- What are your top factors In Choosing Underwear [Pouch]
- What are your top factors In Choosing Underwear [Sizing]
- What are your top factors In Choosing Underwear [Style (brief, thong, etc)]
- What are your top factors In Choosing Underwear [Color]
- What are your top factors In Choosing Underwear [Price]
- What are your top factors In Choosing Underwear [Sex Appeal]
- What are your top factors In Choosing Underwear [Fashion]
- What are your top factors In Choosing Underwear [Construction]
- Who Influences Your Underwear Decisions? [Partner/Significant Other (wife/husband)]
- Who Influences Your Underwear Decisions? [Brand emails]
- Who Influences Your Underwear Decisions? [News Write ups]
- Who Influences Your Underwear Decisions? [Friends]
- Who Influences Your Underwear Decisions? [Reviews]
- Who Influences Your Underwear Decisions? [Social Influencers]
- Who Influences Your Underwear Decisions? [Underwear Blogs]
- Who Influences Your Underwear Decisions? [Price]
- Who Influences Your Underwear Decisions? [Sales]
- Which sites do you buy underwear from? [Official Brand Site]
- Which sites do you buy underwear from? [Internet Stores (ex. International Jock, etc)]
- Which sites do you buy underwear from? [Underwear Specialty Stores (ex. Skivvies Dallas)]
- Which sites do you buy underwear from? [Department stores (ex. Macys)]
- Which sites do you buy underwear from? [Close Out Stores (ex. TJ Maxx/Marshalls]
- Which sites do you buy underwear from? [Discount Stores (ex. Target/Kohls)]
- Which sites do you buy underwear from? [Online Discount Stores (ex. Cheapundies.com)]
- Which sites do you buy underwear from? [Big Online Sites (Amazon – AliExpress)]
- What are your most important Factors in shopping an Underwear Sale? [Percent Off]
- What are your most important Factors in shopping an Underwear Sale? [Free Shipping]
- What are your most important Factors in shopping an Underwear Sale? [Number of Brands]
- What are your most important Factors in shopping an Underwear Sale? [New Releases/Lines]
- What are your most important Factors in shopping an Underwear Sale? [Clearance Sales]
- What other sites have you joined or considered joining? [Mastodon]
- What other sites have you joined or considered joining? [Tumber (with new rules)]
- What other sites have you joined or considered joining? [BlueSky]
- What other sites have you joined or considered joining? [Specialty Fetish Site]
- Do you follow UNB on
Only in 2025
- What styles do you wear regularly?
- What are your top factors In Choosing Underwear? [Material]
- What are your top factors In Choosing Underwear? [Cut]
- What are your top factors In Choosing Underwear? [Fit]
- What are your top factors In Choosing Underwear? [Pouch]
- What are your top factors In Choosing Underwear? [Sizing]
- What are your top factors In Choosing Underwear? [Style (brief, thong, etc)]
- What are your top factors In Choosing Underwear? [Color]
- What are your top factors In Choosing Underwear? [Price]
- What are your top factors In Choosing Underwear? [Sex Appeal]
- What are your top factors In Choosing Underwear? [Fashion]
- What are your top factors In Choosing Underwear? [Construction]
- Which of these influence your underwear buying
- Which sites do you buy underwear from?
- Which sites do you buy underwear from? 2
- What are your most important Factors in shopping an Underwear Sale?
Final Take
The big picture is pretty clear. The UNB audience is still engaged, still buying, still exploring, and still asking for better quality, better conversation, and better spaces to be themselves. The details move around from year to year, but the heart of this audience stays the same: these guys care about underwear as style, confidence, and community, not just utility.
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