I am going way back on this TBT, this was October 2009, when UnderGear did a take over of Times Square in NYC. This is a pic from that event. UnderGear is one of those companies that really defined men’s underwear for a generation. First because it was the only place to find really amazing and sexy underwear in one place, and second, the designs were always fun and they managed to curate some of the best brands. Will there be another UnderGear, I doubt it, but if you lived through the UnderGear era, you won’t forget getting that catalog in the mail and going through and picking out all the pairs you wanted.
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