Happy National Underwear day, guys! I always forget to post on this day, but this year, I almost forgot to post. It’s 9:20 the morning of National Underwear Day, and I”m sitting down to write this; better late than never.

I try to celebrate national underwear day every day. If you read UNB or listen to the podcast, you are the kind of guy that feels the same. And by that, here is what I mean:

Wear what you feel sexy in

First and foremost, wear what makes you feel sexy and confident. We get so many things in life we have no control over, but underwear is one that we can 100% control. If you love pink thongs, wear them! If you love classic white briefs, wear them; if you love bikini briefs, wear them!

Don’t listen to anyone who says that you shouldn’t wear something because of your age, body, or anything else! I say give them the finger and keep wearing.

Encourage others to try something new.

I know this is not easy for many guys, but today is a day we should encourage friends to wear something new. Break out of the boxer briefs and try a brief, jock, or thong. However, our society doesn’t make it easy for men to talk undies in the US.

Which are your go-to’s? #NationalUnderwearDay. ​ #ThereIsOnlyOneJockey​ @lukebryan pic.twitter.com/0VpDnqfjsq

— Jockey (@Jockey) August 5, 2022

Don’t do like Jockey did and make fun of thongs. If you can’t see the clip above, it’s country singer Luke Brian and, I assume, his wife. He says his boxer briefs are his go-to. His wife says these are your new go-to’s, holding up a thong. Luke responds, “this is a prank.” First, do better, Jockey; we know you sell thongs for men and to perpetuate the “smaller underwear is a joke.” on national underwear day is terrible form.

Buy yourself something fun today.

Lastly, buy yourself something fun. Build National underwear day into your underwear budget. Let’s make this an actual holiday and something more guys will take notice of, and one way to do that is to do it with your wallet. If brands and stores see an increase, this will make them actively promote it every year, and it should spread out far beyond the core underwear market.

Let me know how you celebrate national underwear day today.

IG has smacked me not once but twice on my pool party series. I posted the Pol party prints picture, and as soon as I posted it, I got the “Oh, your post contains nudity or sexual content.” If you feel like this is not the case, please let us know. And I did, and minutes later, I got notifications that people liked the picture. This meant the appeal was successful! Huzzah. 

I wake up on Tuesday and open IG like I do most mornings, and I have another notification that the same picture violated their TOS, and unlike last time, there is no way to appeal this decision. WTF? You just said that the picture didn’t violate TOS. First, the image is a drawing; it’s not a picture. Second, it did have a bit of nudity, but it’s half a butt behind a person. It’s not like I had the guy full spread cheeks showing his hole! It’s Ridiculous. 

I am fully aware we need a social media site where we can share art, pictures, and more! This is no longer a “hey, it would be nice to have this,” but it’s the only way forward. I would love to connect with people who could make this happen with me! 

What is needed to start a new network? 

First is money. Guys want a new service but don’t want to pay for it. I don’t have the cash needed to launch this, I am happy to take the lead, but I need people willing to support this monetarily and promotion-wise. 

Second, we need hosting that is somewhat reasonable. It would likely be a Virtual Private Network that can expand as we grow. VPS isn’t exactly cheap, and I would need someone to help with maintenance. My previous experience would run the servers into the ground and move to a new one after about five years. We need a guy who can update and fix a web server. 

Third, we would need to promote this network hard! I mean, get guys on and signed up! This would include moderators as well. Guys willing to do this for free to grow the service and either get paid in gear or money later. This is Unless we get some investors or deep pockets to fund the venture. 

Fourth, the rules or our TOS. First and foremost, there would be no VPL, thong backs, or any of those violations. We need rules, and I don’t want to run a porn service. I say this not because I’m against sex, but the legal requirements are way too much; you need an attorney on retainer and look what happened to pornhub. They now have identification on file for all their “models,” and the same goes for Onlyfans. While I think non-sexual nudity would be fine, any sex acts would have to be ruled out (unless you guys want to pay for the site! And send in copies of your state-issued ID). 

Features of the service would include

• Pictures – Posting of pictures
• Videos – Posting Videos
• Pages – Brand Pages (connect with your fav brands and stores)
• Groups – Groups for thongs, bikinis, swimwear, etc
• Blogging – Blogging and writing capabilities 
• Shopping -not sure how this would work, but at least links to stores and products. 
• Safety and blocking – Users can create a screen name and block people 
• Livestreams – Lives for brands to show new collections, live from thongs weekend, or even members. Just no sex shows live. 
• And more!

Contact me if you are interested in finding out how you can support this endeavor. 

Today is another series in the pool party! This one is Prints or less! I love prints and created several fun prints for this picture. But we have one of the party-goers that has seemed to misplaced his suit.

This past week I read an article about the future of underwear. Upon reading it, the article was about the future of underwear for a specific brand, not the industry. This got me thinking, and I think I have enough experience in the industry to make an educated assumption about where underwear is heading. 

Fem is the new Masc

There are no longer any rules about what is or isn’t men’s underwear. The last few years have shown us that anything and everything can be men’s underwear. I know many of you have specific criteria for what you will wear. Still, I expect to see more brands blurring the lines and bringing in fabrics, styles, and silhouettes that have either never been used in undies or have been considered too feminine. 

An example of this is the rise of men’s lingerie, bodysuits, and the use of satin in men’s underwear. Lingerie/lace started ten years ago for many brands such as MaleBasics and Candyman. Now it’s branching out, and I think it is a big reason why bodysuits and satin have entered the men’s underwear markets. 

These trends are not slowing down any; I think they are picking up steam in the world of men’s underwear. Brands such as Wayne Underwear and MCE Creations are taking the styles to the next level. I expect these two brands will continue to push the boundaries and other brands to create new and fun styles. 

Smaller is Better 

We have had boxers and boxer briefs in the men’s underwear world for over 20 years. It’s time to have smaller undies. In the last three years, we have seen a shift from boxer briefs/trunks to smaller pairs, specifically thongs. I’m not saying this is a seismic shift, but it’s gaining speed yearly.

These styles include thongs and bikinis! The trend in thongs came out of nowhere and has come on strong. However, not everyone likes a thong or wants to wear them every day. They don’t want to sacrifice the smaller design with a great pouch. This will have guys look at bikinis as a great addition to the underwear drawer. I do love that guys are embracing the skimpy styles. 

I feel these styles will grow because it’s not just the “gay guys” wearing them. Thongs have crossed over to the straight side. Straight guys love more options to wear. I think for once, they can look at underwear as something to feel sexy wearing and not just something you have to wear. Something many of us who have read the blog has known for years! Many are asking why I can’t wear a (insert bikini, thong, mesh, lace, etc.)? My wife or GF can have options. Why can’t I? ALL guys want options and to feel sexy in undies. 

Fashion is function 

Fashion and function usually are something that many figures can’t go hand in hand. If it’s fun and sexy, I have often said on the blog and podcast that sometimes underwear is made to come off. It’s made to look super sexy but not designed to be worn for extended periods. 

On the other hand, we have heard that “those shoes are ugly, but they are super comfy.” The brand that comes to mind is Crocs. Meaning if it’s ugly, it must be super comfy. I have never found this to be true in the world of underwear. If it’s ugly, such as mass-produced briefs or boxer briefs. They are not at all comfy. 

Many brands are creating sexy styles, such as thongs, jocks, and bikinis, that can serve as everyday underwear. I dare to say that we will see underwear that will be good to wear to the gym, work, and everywhere in between. Gone will be when you need “gym underwear” that has moisture properties or extra support. Materials like Modal will be in more undies, and prices will decrease. Also, I’m sure we will have new fabrics invented that will make undies even more impressive. 

I’ll take this a step further by saying we will see underwear, specifically a thong, that will be produced to solve problems at the gym. And it will be marketed as a “gym thong.” Brands will use this new technology and fabrics to create undies that solve more problems. And guys will wear this for everyday wear because it will feel so good! 

Change comes from Smaller Brands.

I am confident when I say this that smaller brands will push the more significant steps forward. Calvin Klein started the modern underwear movement with its classic white briefs ad and boxer briefs. CK also drove the colors of men’s underwear in the 90s. The colors were black, white, and grey. It was “classic” but not a lot of fun. 

Flash forward 20+ years and look at the brands on the market now changing the industry. In the mid-2010’s, you had BodyAware and Marek+Richard pushing boundaries and making underwear fun again. These two brands are still going strong and evolving to make the next best thing. A few brands have come onto the scene in the late 2010/2020s: Bruno Menswear and EXSL, pushing the envelope and driving the industry to new areas. 

Big brands will stick to what they do best, but smaller brands like the ones I mentioned above will push the industry into new territory. The prime example of this is the side tie thong that was so big. To be honest, I don’t know who created the first one, but it was a small brand that spread like crazy throughout the thong community. Other small brands like Bruno and EXSL will make designs that resonate throughout the industry. 

Attitudes will Change

Lastly, the attitude towards men’s underwear in society will change—less of the guy wearing a bikini or swim brief as the butt of the joke. You know the scene I’m talking about. These I never find funny. Men in anything other than boxers or boxer briefs are a little light in the loafers. 

It amazes me how a simple article of clothing can define a man’s sexuality. If you are out and a whale tail is over the top of a guy’s pants, society thinks, “Oh, he’s one of those.” Because no straight man would wear something go “girly.” Little do they know that straight guys are and do wear those styles. I have seen so many straight guys come out as underwear lovers in the last ten years than I ever have before. They are lout and proud! To make significant headway with society, we need straight guys wearing “those kinds of undies.” 

No one will bat an eye at a guy walking around in a skimpy bikini or thong around the locker room. We have some gyms where this is the case, but I’m talking in middle America and smaller cities across the US. I am not sure how long it will take, but we will see it happen!!! 

I would love to hear your feedback and what you think is the future of men’s underwear. 

The Pool Party series continues today’s picture is called Couples Swim. Four couples are hanging out by the pool today. They are the first to arrive and there will be many more before the day is over.