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Bend the Rules

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Curve Expo Registration DeskThe Curve Expo was held at the Venetian Hotel in Las Vegas on August 16-18th. It is the only Lingerie and Men’s Underwear show in the Las Vegas area. I was able to go and talk to many of the lines there. It’s really great to sit down and talk with brands about the new lines. I am not covering everything I learned; the post would be amazingly long. But I plan to do more in depth posts when the lines are available to purchase.

Gregg Homme at Curve

Gregg Homme

I was able to sit down with Gregg Homme and talk to them about what’s coming up this next year. The one thing that I think they are doing well is sexy. You know there is a line between sexy and cheap and they constantly stay on the sexy side. The new lines coming out use mesh, animal print and more! I am going to go over the ones I took picks of (from left to right):

Gregg Homme Revolutionary HyperstretchGregg Homme Bandito Front

Gregg Homme Bandito BackGregg Homme Predator Line

  • Revolutionary Hyperstretch. It’s a pair that really molds to your body. It’s a strong fabric but amazing.
  • Bandito – This was really cool it has mesh cut outs. It has a skull and cross bones, mud flap girl, bull and tribal. The mesh panel is fused in the material so it won’t come undone. It has matching shirts as well! They are very cool
  • Predator – I recieved and email a few weeks back about animal print underwear. Well, here it is from Gregg Homme. It’s leopard print and a lot of fun. It’s from a g-string to a trunk
  • Hercules – This one that ads a little shine to your dress. Its in a thong and trunk but the trunk’s pouch is detachable and sheer. The metal chain is detachable.

I saw all these and they have the line from last year. Gregg Homme is making high quality sexy undies. You know how sometimes you can get undies and they only last one or two wearing, with Gregg Homme you can have them for a while! We will go into detail when the line is out!

Gigo and Joe Snyder at Curve Expo

Gigo

The one thing I LOVE about GIgo is the colors they use. It’s always bright and fun! This collection is no different. They aren’t afraid of using patterns. Many companies and this is not a slam on them, but they stick to the traditional. Gigo doesn’t and the colors they usually have are vibrant and bright. The favorite of mine is the Lover Boy Brief. It’s a pattern with a white background with gold thread, You may not see the gold in pics but it pops in person. The other line I like is the Picnic line. They have blue and pink plaid. Its’ a lot of fun. I won’t go into too much detail, but look for more!

Joe Snyder
Joe Snyder has one really cool thing that is coming out it’s the JS23 the Man Up! It’s been available in just black, but coming shortly will be in colors. It’s been one of their best sellers. It’s an enhancing piece that really shows off what you have in undies and under your clothes

Good Devil

Are you ready for a new line? How about something sexy? Well Good Devil is for you. It’s not for the shy! It’s a lot of mesh and a really fun line. It’s also one line we can’t show you a lot of, due to the mesh. They are just now launching and we will see a lot more of them. They have mesh and cut outs that really show off pretty much everything. They do have some tame ones, if you want to wear something sexy but not showing it all off! You will start seeing this in stores shortly, there is going to be an exclusive coming up that we will heavily promote! So stay tuned for that and get ready for sexy!

Intymen

This is another new line that you should start seeing shortly. It’s a line that has some traditional colors and look but with a new fit. I haven’t tried them but they are more traditional. But traditional is not boring. They have been designed to fit very well. They have briefs, trunks and the usual underwear you would expect. But they aren’t traditional cuts. They have a little different pouch and I am expecting a really great fit. Its not limited to traditional they have some sexy, but not over the top designs. They are perfect for a date night. The last things you will see are the enhancing line. They enhance the backside and one does both back and front. I want to do a full post on enhancing underwear soon.

DMK Designs

We have covered DMK since we started the blog. Dianne there has always done new and innovative designs. I got a chance to sit down and talk about the new underwear she designed for the show. The first thing that really stood out was the new pouch for the mesh designs. Just about anytime you have seen a mesh pouch in men’s underwear there is a seam down the center. Dianne has come up with a design that creates a pouch but moves the seam from the center. It is really something innovative. The ones at the show were samples so I am not sure the exact release date will be but as soon as it’s shot and ready to go, we’ll let you know

Tory George Modeling for Cocksox at Curve Expo

Cocksox

I thought it was amazing that I got to meet Cocksox. They came all the way from Australia just for the show. They also used model Tory George from NorCalBodz! So we were really happy about that, and they do have some great new styles coming out. I even have a picture of Tory in them but I have been sworn to secrecy! And it’s killing me cause you now how much I love, I mean LOVE Cocksox. But I will say that they are just as awesome in person as over email. I really hope they come back to a show, but it’s a long way, but I think they would do amazing in the US Market. I remember the first time I saw them and was in awe; little did I know 4 years later I’d be working with them! I will being you more in depth as it comes out, I PROMISE.

Tulio at Curve Featuring Model Jaon Stotz

Tulio at Curve Featuring Model Jaon StotzTulio at Curve Featuring Model Jaon Stotz

Tulio

We have never had a chance to talk to Tulio. I got introduced to them and they have some really great swimwear and underwear coming out this year. We talked about the blog. We have them in our spring swim guide for sure. We built the start of a good relationship and will be bringing you more about their lines in the next few months. Tulio is a company that has done really great swimwear. They had a lot at the show and I got a few pictures of their model in a few of the newer looks. I will bring more information about the line very soon.

MaleBasics at Curve Expo

MaleBasics

MaleBasics is going in a new way. They are doing Male Lingerie. Which I know many of you out there are going what? But they have had some good success with the line. The line is basically lingerie for men. It’s made out of lace and other materials. It is an interesting line that is for sure. We are in the process of writing the line up. They haven’t gone total lingerie; they still have the Malebasics line as well.  This includes the contrast and microfiber lines. They are traditional underwear with a pouch design. Their model is a Chippendale’s dancer in Vegas.

Frank Dandy

If you have been reading the blog in the last month you saw a lot of Frank Dandy with the Brief Distraction at the Sobe Men’s Show. They are a brand out of Sweden that is known for it’s really great patterns, colors and prints. They haven’t been very big in the states but they are really making inroads to the US market. I received a pair there to review, they are pink and fun! I also found out that the warehouse is located in the Atlanta area, right around the corner from where I live. I am going to go over there and find out a lot more about the brand! It will be it’s own exclusive of UNB!

Report Collection, Saxx Apparel, JM, Whittall and Shon, Bend the Rules, Hugo Boss, and Calvin Klein.

All of these brands I talked to briefly. We will be continuing to work with Saxx, they are out of Canada and do really innovative and new underwear for sports and the active guy. Report Collection has been in Europe and is finally coming to the States. You have seen them in a few companies like Planet Undies or other European Underwear companies.

I also met a few retailers and store merchants. We want to include them on the site and profile some of the smaller retailers. There is also a new store opening in NYC for undies. We are excited about it and will let you know when it’s open. I met the owners while at Curve and they should be open shortly!

I will be attending the next Curve Expo in February 2011. I plan on going every six-months to the show to bring you the most up to date information. I hope you enjoy the show coverage and the videos. They will be out this week as well. Check out our YouTube channel and I will post them over the next week.

Up tomorrow is the recap of Magic! I hope you enjoy.

urban_crusade1219735677100-1835844166

I love it when UNB sends me brands that I don’t know much about. It allows me to broaden my underwear horizons further than they are. Bend the Rules is one such brand.  When I found out that I was getting a pair of their Boxer Briefs, I immediately hit the internet to do a little research. I was very impressed with what I found.

Bend the Rules is a fairly new underwear company located in Beverly Hills, California. The company was founded by Markus Bender who is also their designer and CEO. Bend the Rules spent over a year perfecting the fabric they use in their underwear and you can surely tell. This is one of the most amazing fabrics I have felt. The fabric is called Tencel, a fiber that is 130% more absorbent then cotton. According to their website, it’s more breathable, antibacterial, and is a natural fiber that is ecologically sound for the environment. It really is the perfect fabric for undies. Markus is quoted on their website as saying, “You will find Bend the Rules to be the finest, most comfortable boxer briefs you have ever worn.  You have my word on it!” That is a pretty big promise to stand behind…and they delivered!

When I first received my Bend the Rules Urban Crusade brown boxer briefs in size medium, they didn’t look like anything special.  Sure, the print on the left thigh and the right butt cheek was pretty cool, and fun, and the rhinestone set in the middle of the pattern on the left thigh added a little extra “bling”, but it was the feel of the fabric that drew me in.  The material is amazing and is so hard to describe.  It is flexible and stays in place. The waistband and leg openings are wrapped in the same fabric, making them very comfortable and not too restrictive. The sizing was right on. The mediums fit me like they were made just for my body.

I have worn these boxer briefs a couple of times now, and can say they are defiantly a pair that will stay in my top drawer with the rest of my favorite undies.  I have worn them all day at work and out for a quick jog afterwards. They were consistently amazing for both. The design isn’t geared to workout wear in my opinion, but if you forget your workout undies at home and this is all you have…you will be just fine!

Fit:                                       5
Materials:                          5
Put Together:                    5
Look:                                   4
Daily Wear:                        5
Overall:                           4.8

You can purchase any of the Bend the Rules boxer briefs directly from their website.  Remember – these are marketed at Luxury Apparel, so they are a little pricey.  The reviewed boxer briefs retail for $72.00. Bend the Rules does have a lot of other boxer brief styles that range in price from $49.00 to $72.00. You can get these boxer briefs in size small (waist size 29) up to XXX-Large (waist size 46).   While you are at their website, make sure you also check out their tees. Bend the Rules provided me with these boxer briefs to review.

Markus-10

UNB0013 – Bend the Rules

We are joined by Markus from Bend the Rules. Bend the Rules is a Luxury Boxer Brief Company. They have some really famous admirers. You will have to go to their site and see what the company offers. (http://www.bendtherules.com)

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