(B)rief Underneath


ANCHORCOLLECTIONLast week we brought you the new Bloom and this week we have the awesome new Anchor collection from 2EROS. Let’s face it 2EROS is going non stop in creating awesome swimwear and underwear. While in Vegas I got a chance to see some of the up coming collection. The Anchor was one of them! The shirts I LOVED.

I said this this past week that 2EROS is one company to watch. They are going to get bigger and better every season. I say this not because of Magic but when I was in Atlanta at the Boy Next Door, a woman came in and got her boyfriend 2EROS underwear and said he loved the brand. See, great underwear is spanning across all identities!

Here is what they 2EROS says about the new line:

The Anchor collection celebrates the nautical culture, from yachts, to anchors to the clean lines and colours.  It features a customised 2EROS anchor charm with a polished finish.

The collection comes in both a swim brief and swim short.

2EROS Anchor Swim Brief

The Anchor swim brief features the V07 fit which is our mid-brief style swimwear, a cross between a short trunk and a brief style back.


The short continues from the huge success of the S50 fit, short length, fitted and lightweight.

To tie everything together we’ve introduced our Anchor T-shirts! These are form fitted and are made from premium “SUPIMA” Cotton.

Shop for these at your favorite retail store or at the 2EROS site. ITS OUT TODAY!

I’m still working on getting all the info from the different lines to bring to you, but in the mean time, I have all these pics and wanted to run down my time at Magic. It was really fun and from here on out we are going to try to be at all the shows and cover men’s underwear and give you all the info on the new lines.  If you aren’t familiar with what Magic is, it’s a big show for retailers to look at and buy all the new lines for both men’s and women’s clothes. But there is a section called “Underwear Alley” where most of the underwear companies are located.

The first thing I have to say is it was really great to meet everyone face-to-face. We have been working with most of the companies for a long time and actually being able to sit down and talk to them was great. I did forget to ask a lot of “What can I report?” and “What is new” But, in my defense, the whole thing was a bit over whelming at times. You see some of the top underwear companies in the world, and you get a chance to look through the lines and it’s like being a kid in a candy store! Then the next day you go, “DOH! I should have asked…”, but that’s what email is for! As a side note, it’s been a little slow getting all the information, because they all have to go back and put in all their orders and get everything shipped to the company. But never fear we’ll get you more info shortly!

With that said, the trip to Magic was a fast one, I basically spent one day in Las Vegas. I flew in Wednesday night, the show runs Tuesday through Thursday. Then took the red eye home on Thursday night. Told you it was fast! I got in and crashed, since the plane landed at 11:30 EST. I got up the next morning and hit the show. It was a mixture of excitement and nervousness.


I got in the show and talked to Eric from Baskit. I dropped my stuff at his booth and then met Eric Turner. I’m sure many of you are aware of him from MegaMuscle and Facebook. As you can see by the pic of us together, he kept saying he was fat, and I was like “Whatever!” Although, he kept cracking me up all day. I will say that I enjoyed seeing him through out the day! The one thing I really want to check out is the new “easy access” pair they have. I am getting more information but it’s going to be a very fun pair.

Candyman, Clever, PPU, Pikante

The next stop was at the Candyman, Clever, PPU and Pikante Booth. These are new companies that we just started working with before attending the show. I got to meet them and go through the collections. One of the things I really loved is they have a line of shape wear that has prints on them. Which are the coolest thing I have seen in a while. We have predicted that shape wear is going to be big and with this latest addition, it will be even bigger. I got a chance to see the Candyman line and it’s just a fun line. My favorite set they had was the vampire one! These are really the first fantasy line for men I ever remember seeing that had some time into creating the line and made it fun! The other lines I love because of the use of prints and patterns.  Clever has to be one of the lines I really want to see more of, because of the patterns. They have some really great patterns and prints. I admit I’m a color guy and love it when I see new companies taking risks with colors. I will go into more detail and bring you guys Brief Distractions from the companies!

Punto Blanco

I got a chance to talk to them for a little bit. They are a line we have only covered in sales information. We have done very little with that and we hope that will change. We have emailed back and forth and I hope we will get more in depth info for you very soon. Punto Blanco reminds me a sport wear line. They have stripes and solids, noting too out there.

(B)rief underneath

I got a chance to talk to them through out the show. I walked around a lot. I think they have a really cool concept in underwear. It’s boxers with a brief built in. I know so many guys who are still wearing boxers, but haven’t made the decision to move to briefs, and these are a great compromise. They have really great colors and styles of the boxers. I am not much of a boxer guy but I did see a few pairs I liked. So, if they got me looking at them, then they are doing something right. They also, were showing their loungewear. I can’t wait for these. Imagine comfy lounge pants with underwear built in, I know it’s not traditionally underwear but this is brilliant concept and I can’t wait for it to come out! We will keep you posted when it’s available.

Ginch Gonch

I like Ginch Gonch, there are many things going on with them. They have come out with their new “I Love” line. Which currently features I love boys and girls lines. They are going to extend it into a few more cities. The  I Love London was just released at London Fashion week this past week. They are carrying over the themes of I Love in to some really cool Long Johns. I love that companies are actually experimenting with them. I admit, and I know many out there love the traditional long johns, but I would love some color and fun in long johns. Ginch Gonch has proved this with their previous pairs, such as the Argyle ones. I am talking to them soon so I’ll let you know more out the new lines.

This is the end of Part One! I will finish up tomorrow with the rest!  I will go over a few more brands and then we’ll keep you up to date on the hottest men’s underwear!

I had the chance this past week to go to Magic. Magic is a show for buyers to come from all over to buy the next seasons lines from clothing brands. This includes women’s, lines, and men’s wear and more specifically men’s underwear. They have just about all the Underwear companies in what it called Underwear Alley. It features many of the brands we cover and a few we don’t, so I was excited to meet to the companies I have talked to in the last year. I also got a chance to make a few new relationships.

I will say the world of men’s underwear is a really great and friendly place. I haven’t met too many people who haven’t been nice. They have all been so helpful and I appreciate all of them! I am going to give you a hint at what some of the companies are doing. I have been sworn to secrecy about a few things I saw, but as soon as they are out I will let you know!

I am following up with the companies this week so I’m going to make sure of what I can report and what I can’t. So through out the next two weeks there will be more in depth details about each brand. I just don’t want to say something I shouldn’t.

Here are the brands I talked too:

Baskit – I got a chance to get to know Baskit team. They had the model Eric Turner, if you have seen him on Facebook or MegaMuscle. Eric kept me laughing all day when I came across him. I saw some great new colors and designs from Baskit. This includes swimwear and also and underwear. I love some of the new ones with easy access!

Candyman/PPU/ Clever/Pikante – These are four brands we haven’t covered much. We started talking just before the show and have profiled Candyman, look for a more detailed post about them soon. But we are super excited to get the others. They are all really fun and colorful lines. We plan to bring you a lot more about them in the future.

Mundo Unico – As many of you know this is one of my favorites in the world of underwear. I got a change to sit and talk to them and see the new line! I even got to meet the owner! It was awesome. The new line has some pink and one pair, which right now is very hard for me to describe, has kind of a pattern made out of the material. It’s a solid color but very cool. I wish I had a picture to show you, but it will be out very soon. Its hard to describe!

Beyond Big Branding – Better Brands is one you may not know the name but they do Piss & Vinegar, Dick & Jane, Expose and there will be more coming. I got to talk to Jason on of the partners and I am really excited for the coming year and what they have planned. This is one company we are going give you guys a lot more information about, I don’t even know a lot of the things that are coming!  We are already in the works of finding out more about them before the show!

(B)rief Underneath – We profiled them about two weeks ago and the one thing I can tell you is their lounge wear is about to come out! They have mentioned it on their site and I think it will be a big hit. One thing that stood out for me as well was the boxer. We know I’m not a boxer guy but the colors they used and stripes, I had to say I loved. They were great guys to talk too.

Ginch Gonch – Ginch Gonch has a lot planned for this year. They are expanding their line of “I Love” collection. I am really looking forward to the I Love Bacon pair, which they have already announced. One really cool thing is that they are launching the I Love London at London Fashion week. We are going to try to get you some great pictures of that. They had models playing volleyball on the carpet in the isle, but I missed them. They left the day before I got there, but I’ll see if I can get some pictures!

ES Collection/Addicted – ES Collection has just released their swimwear, which we have been showing in our Brief Distraction. It’s super hot and they are just about come into the US Market. I have a pair and they are very good. I didn’t get to see much of the Addicted line but I hope to get more information this week.

Skmpeez – I loved the guys at Skmpeez! I had so much fun talking and hanging out with them. Their new line will be a lot more patterns, of things that don’t necessarily think of going together. They are a company from Canada but that doesn’t’ stop them from making really hot swimwear!

Jocko – I got to talk to Jocko for a bit, and it will be great to cover them. We have’t covered them much, but look forward to building a good relationship. I also found out that they are sort of partnering with a new brand, Geovanny. Which is a former dancer turned underwear designer. I saw a few of his styles and they are really colorful and fun. I will definitely profile him in the next week or two.

Go Softwear – Its really cool to meet people you have talked to over the years. I got to mainly talk to them about the site and what we do. I forgot to look at the new lines. But never fear, I will have a full report shortly. They just released some great mesh jocks and are doing some really sexy pairs lately!

Junk Under Jeans – Junk Under Jeans is one of our favorites here. The reviewers who tired them loved them. I got a chance to talk to them about their new line. They have boxer briefs/trunks coming out but also briefs! I got a few minutes to talk to the designer and he’s already agreed to sit down for an interview and go over the collection! They have so much going on that we are going to save it till the line is launched!

Pistol Pete – Pistol Pete has the one thing I can’t say is coming. It’s so cool! But I will go over that later. I was sworn not to reveal it just yet. This is a new company you will see a lot more of on the site. I we will cover their underwear, swimwear and work out wear. They have some really cool prints coming. Something I haven’t seen a lot in men’s underwear. I thought they were awesome.

Andrew Christian – I got to meet up with Andrew Christian himself again and speak to him for a few minutes. It’s always great to talk to him. They, as always, have more and more pairs coming out. He’s always making something new and fun. I have the catalogue and will let you know what to expect.

Timoteo – I got to meet Timoteo himself. I had fun talking to him through out the day. He showed me the collections they have now and the new line that is coming out with the most incredible waistband. You guys know I love waistband and this one is just awesome. It’s the TImoteo name but designed different. It’s very a very sporty design. I also said he has some of the best photography and we want some of the new pics as Brief Distractions.

Obviously – Obviously has the great new colors, which just came out! I have to admit I love the pouch on these. The new colors are amazing and fun. They didn’t have anything else new but they are a new brand growing and I know we will see great things from them!

Punto Blanco – I was so happy to talk to this brand. They are one I have enjoyed looking at on sites but never had the chance to talk to them. I saw a little of the collection but we will be talking more in the next few weeks and profiling them a lot more.

C-IN2 – C-IN2 has a lot of things going on. They are bringing out new lines. The colors they are doing are amazing. They are doing some different shades and colors not used in Men’s Underwear They do some great new combinations and waistbands. They will also come out with undies that keep you warm! The Bamboo line will be re-launched as well. Which I am glad to see because I love the Bamboo Line!

Saxx Apparel – Saxx is a really cool company for guys who are active or into sports. I got to talk to them for a bit. They have done something really cool; they have sponsored one of the Canadian Olympic teams. For the life of me I can’t remember which one. But they are sending me something this week so I will post it as soon as I get it.

I know this was a very quick post. But there was so much I saw that I wanted to get this one out and more detailed posts this week and next on each of the brands. If I wrote it out now it would be 20 times longer. I also want to send in some questions to the companies to get more information as well! So stay tuned and we hope to keep going to Magic and bringing you the up to date info on what’s going on in the

There is a relatively new company on the underwear scene. I know there are some of you out there who don’t like boxers, well this company may actually change your option. They are (B)RIEF Underneath. The line is a 2-in-1 product that combines the support and comfort of a brief with the styling and casualness of a boxer.

We asked them about how they came up with the design of the underwear. They said that they “Sales show that briefs are out, consumers are looking for an alternative to the tighty whities.  We took the 2 strongest silhouettes and created BRIEF UNDERNEATH.”

These are perfect for the guy who like the look of boxer but want a bit more support. I have known guys who wore boxers and briefs at the same time. I always ask them why they would say that its the support I miss. This brand really solves that problem.

The styles they currently offer are boxers, lounge pants and thermals. We asked them what their best selling style is and they said that would have to be the Boxer. You can get their underwear directly from their site. They are planning to launching department and specialty stores this year. That along with an expansion into women’s and children’s line should keep them busy.

Check out their entire line at their site