Here are your Sales Briefs for today:

  • Males Basics is new and Improved. They have new products and brands from 2x(x)ist, UnderGear and more. Also, join their Facebook and Twitter to keep up to date on discounts and promotions. Lastly, check out their eBay store for the best bargains.
  • UnderGear is giving you 25% off your order when you buy four or more items. Just use code UGA201 at check out. This sale ends on March 1st. While you are there check out the N Haven line. You will of them if you like really wild prints!
  • Fresh is celebrating 10 years online! To celebrate they are letting you pick a free gift if you spend $75 or more! There are over 15 great gift options Gifts are valued up to $32. Lastly, take an extra 25% off all clearance, just use code LOW25 at check out!
  • Dead Good Undies has the worlds Most Comfortable undies, Obviously! Which means they have the new Chromatic collection, which is the bright colorful line! The fit is amazing and with these great colors it is a great time to check them out if you haven’t!
  • Timoteo is having their Super Low Sun Natural swimsuit on sale. The style is their most popular suit and it’s on sale for $38. They have some really great suits and if you don’t like this one I”m sure they will have one you will like!
  • NuWear now has Diesel Underwear in stock. They have some of the newest styles. That includes the Burn Baby Burn Briefs, Hot Pink Boxer Brief, and the Undie Party Brief. Check out all the great new styles. Diesel is known for great patterns and designs.
  • Jockstrap Central is giving you Free or Discounted shipping on all orders over $50 From now until March 7th at midnight we’re offering free regular shipping on all orders over $50 to everyone in North America. For the rest of the world, we’ll be taking $5.00 off the cost of shipping. Simply place your order, and if your product total is $50 US or more then you’ll qualify for the offers above. North American customers will automatically get a free shipping option and everyone else will get a $5.00 discounted shipping option during checkout. * this offer can not be combined with any discount codes. VICTOR RETURNING! Something to look forward to: Next week we’ll be back in the studio with one of our most popular models ever – Victor. We’re shooting some new products from Male Power plus products from a brand new designer, it’s going to be hot in that studio!
  • The Package ( is now up and running! You can shop online for all the hottest underwear from the comfort of your own home. With amazing products at very competitive prices and all UK delivery just £1 there is no reason not to shop with The Package! Enter WEB10 to get 10% off your first order.
  • Wyzman wants ow to gear up for Spring. The new 201 Punto Blanco line is here. You can check out the new line and get shopping! Make sure you look through the entire line before you buy!
  • CIN2U is giving you a free top when you spend $75. This offer ends March 6, and does not include shopping. After order is placed CIN2U will write to you requesting you size preference. All tops are subject to availability.
  • Skiviez has the new Clever Line in stock. Clever has some really awesome prints. These aren’t for the shy guy to wear. They have some just fun underwear. One pair I think you should check out is the Clever Kinky Brief! Its fun ad out there!
  • Male Basics is giving you 20% off Unico, Clever and MaleBasics this weekend only  They think you should give yourself a treat! Just make sure you use code PERSONAL at check out.
  • Mensuas is giving you 15% off Joe Snyder. You can save until March 2. No coupons are needed and you can get free shipping for US and Canada customers. Check out the entire line and stock up on Joe Snyder.
  • Fresh Pair is giving you the Final Sale and you can take and Extra 40% off all clearance Items. Markdowns up to 65% off + an Extra 40% off at check out. Just enter code LOW40 at check out! This offer expires March 6th.

Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!

  • Dead Good Undies has the Sloggi Basic Range twin packs 20% off all styles. Which style are you? Short, mini or tanga? You can now save on them all. Make sure you follow them on twitter as well!
  • Timoteo wants you to hang out. In comfort that is. They have the Timoteo Training Short. Its available in Black, Navy and Gray, and only $44. You can get them directly from the Timoteo site!
  • James Tudor is giving you, exclusive this week,  the Athletic brief, regularly £19, now only £15. The offer runs till Feb. 22. The pair is available in turquoise, white, grey and black.
  • His Room is spotlighting Papi. You can choose from the Cotton Stretch, Platinum, Motion, Premium Cotton, Modern Stretch or Cool 2 collections. Papi is a premium underwear brand that targets today’s body conscious male. Papi has style, sophistication and sex appeal.
  • Wyzman is having a De-Stocking event, that is you can save 20-50% off everything. But hurry the sale ends Sunday, Feb 21!
  • Men’s Underwear Store has some really good new lines in! THey have the newest Diesel underwear, Bright Ideas!, the New Surf collection from 2(x)ist and the new Chromatic from Obviously! They are some of the newest styles around. Check them out now!
  • Planet Undies has some great new styles in stock. They have New lines from Body Art, ES Colleciton and Manstore. We will post more tomorrow on the the lines so check them out in the mean time!
  • Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/21/10
  • UnderGear has some great new spring arrivals. You can save 25% off or more when you order 4 or more items. Just use code UGA200 at check out. The sale ends March 1
  • Brief Tales is giving you 20% off the entire line of Male Power. Who is a leader in the daring, risque and fun underwear. Just make sure you use code MPSale during check out. The offer expires on March 15th
  • C-IN2U is giving you some great close out items beginning at $9.00 They include Kinetic Punt, Street Jock, Lo NO Show trunks Scoops and more! Go before it’s all gone!
  • Rufskin is proud to announce their latest underwear collection: SHEER. In addition to having hints of stretch tulle for a sheer effect – this collection also features the the return of our logo elastic waistband. It’s slightly different this time, and is SUPER comfortable and elastic feeling, helping ensure no binding or pinching. Choose from 5 different styles.
  • NuWear is cleaning house! What does that mean for you, well they have 25 stele marked down up to 50% off. These include JM, C-IN2, and more. Hurry before the good sizes are gone!
  • 2wink is having a $7.95 (AUS) clearance sale. This is for the next three weeks. You can save on some of the great styles they have. Check the site for all the details!
  • His Trunks has some really great styles from Baskit, Pikante and Klen Laundry. They ha the contrast brief and jockstrap from Baskit. The New Pikante 2010 collection the Matrix Brief that are perfect for the skimpy lover. They also have the Egyptian bikini, Baroque bikini and the Cheeky Boxers. They now carry two boxer briefs from Klen Laundry.Check out the entire Klen Laundry line!  Also, Piss & Vinegar’s new ‘LOVE’ collection is now in stock at His Trunks! Love Jesus, Buddha, or Boys? Then you must check out these hot prints in their low rise brief as well as a jockstrap. The low rise briefs are priced at $25.50 and the jockstraps are only $20! Show your love with a great new pair of undies from His Trunks! Want FREE UNDERWEAR? Simply purchase 2 or more items at His Trunks and use the discount code ‘FREEGIFT’ at checkout to receive a free surprise pair of undies while supplies last.

Here are your sales briefs for today:

  • C-IN2U has new clearance stock, and get it before it’s gone for good. The following lines are on clearance. Elliptic, Bamboo Blue &Red, Pop Colors, Fun House and Swoops. Get them now before it’s too late.
  • Erogenos is giving you free shipping on orders on Feb 15th and 16th when you spend $75 or more! You can also check out the new styles of Unico in Stock. Remember when you buy the 4th pair you get the 5th pair free. The Tuilio collection has come out with an awesome line of swimwear and underwear. Perfect for your next vacation or everyday wear!
  • Mensuas wants you to save 10% off Everything Else when you use promo code 10undies at checkout. Save on all regular priced items and is not valid on PPU Underwear. Offer good until 2/15/2010.
  • 10 is giving you 20% off for President’s day. You can save until Midnight on Feb. 16th. To celebrate they are giving you 20% off N2N Bodywear. You can choose the Luxe, Bt, Mojave or workout wear!
  • Fresh is letting you take an extra 15% off all clearance items. Mark downs up to 65% off plus you can take an additional 15% at check out. Just make sure you use code LOW15 at check out. The sale expires Feb. 20th.
  • Palace Trunks now has Obviously. The most comfortable underwear in the world. Obviously, is now available at Palace Trunks. The basic low rise boxer briefs and brief are now available in a dark and light grey. In addition to black and white. They are also happy to introduce chromatic, Obviously’s new line featuring bold colors for your new wardrobe! Choose your favorite style, boxer brief or brief. In 5 hot colors: Blue, Deep  Red, Burnt Yellow, Midnight Blue and Military Green.

Here are your Sales Briefs for Today:

  • 10 is letting you prebook the best selling low-rise mesh brief from Rufskin. THe pari is updated and now available in black and white. The undies will be shipping February 15th!
  • Fresh has a trend alert! Keep your underwear drawer updated with five must haves in undies today. Heavy Metal, All REd, Back to basics, South of the boarder and super size. While you shop these trends you can save $10, $25 and $50 off your oder when you buy the minimum amour and use codes LOVE10, LOVE25 and LOVE50
  • His Room has the new line from 2(x)ist, the Surf Collection. You can get the fresh bold colors in No Show Trunk, No Show Brief and Sports brief. Check out the line and see the really great colors!
  • Below the Belt has 20 new styles of Swimwear and Denim from Rufskin. Don’t miss out on the great new items and there is free delivery Anywhere in Australia.
  • NuWear is having a HUGE sale. They are giving you up to 65% off Private Structure! You can choose from over 28 styles. LImited quantities are available, so make sure you order yours now!
  • 10 now has the Pulse Underwear Sock Jock! You can preorder yours today. If you buy 3 or more & take 10% off! The jock is available with a 70’s sock with a “c” ring! Check out the great designs!
  • Wyzman now has the entire Obviously line in stock. You can choose from many of the great styles from the Contrast, Sinuous or Basic lines. We have reviewed them and they give you a great pouch design that wills support you all day!
  • C-IN2U is giving you you something extra. They are giving you 30% off all slings for one week only. You can save until February 12th. The slings have a support built in to give you something extra!
  • James Tudor is giving you the Fall Front Brief for only £18. It was previously £23. The ones on al are in black, white, sky and pink. They are great briefs we have reviewed and we think you will like them.
  • Malebasics is sharing the love with 25% off all Malebasics Lingerie. If you like something lacy and see through then this collection is for you. Make sure you go use code LOVE when you check out. If you are even curious check out the line!
  • Global Guys Gear now has LASC in the Brisbane! If you aren’t a fan of them on Facebook you should join they are giving away $50 voucher everyday, make sure you see their Facebook fan page for more details!
  • UnderGear is continuing their Winter Sale! You can save up to 65% off select items. New items have just been added to the sale. While there check out some of the Valentines Gift suggestions. We are sure you can find something fun!
  • Skiviez has the new 2(x)ist Surf Collection in stock! But, that’s not all they also have the new Calvin Klein X in Cotton & MIcro in stock now. Skiviez always has some of the newest undies in stock!
  • Aboystore is now carrying one of our favorites Sweat Under Gear, 4 Boys Gear and Bumgear! All really fun companies. Sweat is known for its classical styling. 4Boys is known for their new take on undies and BumGear is some really sexy mesh just in time for Valentines day!

Here are your Sales Briefs for today:

  • Now available at Giggleberries Mens Underwear is the new Clever Moda Masculine Underwear from South America Straight in from the hot and chic catwalks of Columbia is the popular and stylish masculine underwear that has been produced since 2004 by Clever Moda. Their mission is to provide stylish underwear with flair and sexiness in a wide range of briefs, boxers and thongs with a Latin flavour. Top of their line of underwear is their sexy and extravagant ‘mesh and mesh bars’ underwear made from soft fine materials that incorporate horizontal lines from a double mesh layer and provide a sexy and yet semi transparent lookBuy now from as little as £12.50 and including free delivery*
  • Audace is giving you free jockstraps too! We posted yesterday that if you entered code THONG4ME. They have listened to their customers and if you don’t want to buy from the Australia collection, then order $35 or more of Unico and enter code FREETHONG35 and if you want a jock enter FREEJOCK35! But its while supplies last
  • Sunspel has reduced selected t-shirts, polos, boxers and more  by a full 50%. That’s what we call a sale. And there’s still 20% off everything else. The sale ends on January 31st!
  • Dead Good Undies always has some of the hottest men’s underwear. They have the brand new Sloggi Spring/Summer line. They also have the new HOM swim line that consists of micro briefs to swim shorts. Lastly, they have JBS Men’s Underwear. You can check out the great boxer briefs they have
  • The Dirty Fukker Sale ends on Tuesday 2nd February. So take advantage of these last few days of fantastic savings. Look out for the Special Offer on the Jocks: Buy a pack of 3 Jocks and receive another pair absolutely free! Spend over £50 and get a free pair of Newsprint Boxers from out new collection, coming out soon. Log on to and make the most of these last few days of amazing savings and offers. Have a great weekend, from all the team here at Dirty Fukker Underwear.
  • UnderGear is giving you free shipping on orders all over $75. This offer lasts till February 1st! Just make sure you use code U9Y701. You can shop for Valentines’ gift ideas such as N Haven boxers. Maybe you need to treat yourself to some of the great new arrivals! Either way check out the gear!
  • C-IN2U has extended its buy 6 get 2 free. This offer now includes free shipping in the U.S.! If you purchase any C-IN2 six pack and you’ll receive two pairs free. This offer has been extended till February 5, 2010. The free pairs are selected at random by C-IN2U.
  • Ginch Gonch has just come out with their “I LOVE”, I don’t have a heart to put in there,lines> You can get I Love Boys or I Love Girls, They are both really fun and cool lines. But don’t worry, you don’t have to proclaim your sexuality if you don’t want to at the gym or in public, they are also coning out with I Love: London, Tokoyo, Bacon and Burgers. If you love Bacon Burgers you’re out of luck! If you want to order before Valentines day order Feb 3 in the US And Jan 31 in Canada!

Here are the Sales Breifs:

  • 10 is giving you 10% off support and enhancement styles. They include Andrew Christian, Gregg Homme, Joe Snyder, Extreme Collection, Gia, Rufskin, Bodytech and Sculptees.  The sale ends Jan. 23rd!
  • Mensuas is having a warehouse moving sale. You can save up to 80% off selected items. 40% off all Unico Underwear, 15% off all Speedo and a lot more is on sale. Check out all the deals at their site
  • Dead Good Undies has new Sloggi and HOM in stock. They have the new Sloggi Madison, available in short and brief. Then they have the new HOM Black Addict Deep hipster UP! They also have some great micro, maxi and the e.Go hipster! Check out all the HOM.
  • Planet Undies has four new amazing brands they are now selling. Barcode, Schultz, Dietz and Bumgear. Barcode as we profileed has some great jocks. Schultz does really great low rise briefs with great sayings on them. BumGear is for you if you love sheer or mesh underwear and Dietz has some really body conscious fun styles you will love.
  • Wyzman has Candyman Underwear. They have them just in time for Valentines Day. They are a mix of underwear and costumes. You can get a cowboy, prisoner, maid and more. As they say “its created for the playful side of your ego..”
  • His Room is giving you 25% off Man Silk. Which is prefect for Valentines day coming up. You can get some silk boxer or something else made of silk. You can also still check out the sell on Obviously and you get your money back if you don’t like them.
  • Cocksox is giving you 10 to 30% off the Cocksox range from now till Midnight February 1st, this is in honor of Australia Day. On January 26, 1788, Captain Arthur Phillip arrived in Australia with a bunch of ships full of horny convicts and sailors who hadn’t touched dry land or alcohol for months. They got ashore, tapped the kegs and got seriously hammered at Sydney’s first beach party. What a way to start a country! To keep the convict party spirit alive, we’re celebrating our nation’s founding by giving you the chance to RIP US OFF! That’s right! We’ve ripped 10 – 30% off prices across the Cocksox® range so you can get your own Australia Day Party seriously started.
  • UnderGear is continuing their Winter Sale. Saving have been 50% and now they are giving you up to 60% off! The new reductions have been taken. While you are there you can still get a Calendar, the 12 Months of Perfection if you spend $50 or more!
  • Are you a fan of C-IN2. Do you need to stock up? If so if you buy 6 pairs you get two pairs free. You can buy any of the great styles they have, but know the free styles are chosen by random by CIN2U. The sale ends January 29, 2010.
  • NuWear is having a BIG SALE. You can save up to 50% off selected items from Triple XXX, JM, N2N Bodywear, C-IN2, Male Power, Punto Blanco, Go Softwear, Gonch Gonch and Greg Homme. You can choose some of the best styles.

Here are the Sales Briefs for today, sorry they are a little late:

  • Erogenos now has new items from both GIA and Male Power Extreme Collection. For those not familiar with GIA, it’s another exciting line that hails from Columbia. They feature sporty, urban  techno, and truly sexy underwear collections. They feature unique prints, patterns and quality materials. While Male Power’s New Extreme Collection is a superior combination of stretch four-way faux leather, paired with mesh and stretch net combinations. Some stiles have the unique ripoff feature as well.
  • Mensuas is having their final reductions. You can save up to 60% off or more with the deals through this weekend. They include: 40% off Unico, 3G swimwear at least 50% off, C-IN2 at least 33% off. Check out all the deals at their site.
  • Dead Good Undies is having their Nearly Mid January sale on now. You can get underwear staring at £1. Yes, you read it right. You can get other pairs for under £6. But note this is on selected items only. Check out all the great deals but hurry!
  • Jockstrap Central is having a clearance sale. You can save up to 25% off itms from Gigo, Bodyworksman, Colt and Kinkwear! Sizes and styles are limited. “It may not be spring, but we’re clearing out our stock room to make room for exciting new products coming up in the next little while. On selected items from Gigo, Bodyworksman, COLT and Kinkwear, we’re offering up to 25% off. Sizes and selection are limited so be sure to act quickly before they run out.”
  • 10 have something new. They have over 95 different jockstraps. They are from all the top brands. If you like jocks then you will want to check out all the new arrivals.  While there check out the new catalogue they have released!
  • Wyzman is bringing you a sale just in time for Valentine’s Day. They are giving your Gregg Homme 30% off for four days. The sale ends Sunday January 17th. Find some of the sexiest undies around, especially or a special night like valentines!
  • C-IN2 has some offers too good to refuse. you can save on a lot of your favorite styles and colors. I can’t tell you what they are you are just going to have to go to the site and see!
  • His Room thinks you will love Obviously so much they will Guarantee it! If for any reason you don’t agree that they are the most comfortable underwear in the world they will return your purchase, no questions asked. We agree we think you will love them as well. His Room is giving you 10% of your order as well!
  • Wear it Out is giving you 15% off all swimwear, just use code AD5FFXA65GU at check out. Selected styles of Ginch Gonch are on clearance at $19.99. Note this is Australian Dollar prices. Lastly, they have Piss & Vinegar in stock as well!
  • Men’s Underwear Store now has a few things going on right now. They now have the Clever sporty collection in stock. You can have some great new style with swimwear from Skmpeez! Lastly, you can save 20% off Obviously for men, the Sinuous line! Check out all three at their site.

Here are the sales briefs for today:

  • Fresh has some great new active wear for you. If you made a resolution to work out, they have the gear for you. This is great if you plan any outdoor activities in the cold!
  • 10 is having a Winter Sale, you can save up to 50% off the following brands: C-IN2, Papi, Andrew Christian, 2(x)ist, N2N Bodywear. Shop now supplies are limited
  • C-IN2 is giving you 35% off the Elliptic line. The line is derived from seaweed and contains vitamins and mineral that anti-inflammatory properties. C-IN2 is a sponsor of Plant a Billion Trees. And if you purchase Elliptics products before Jan 11, they will donate 10% of your purchase or go to the site and make $1 donation.

Here are the Sales Briefs for today! Go shop and get some great undies!

  • Below the Belt has been seen in DNA Magazine! We’ve made shopping for featured underwear and swimwear easy at Below the Belt. Browse through the latest underwear, swimwear and shorts as seen in DNA magazine. We’re also the exclusive Australian retailer of the featured Swimwear Issue Cover Styles from LA Sporting Club. Spend $100 or more in a single order and we’ll give you a $20 Gift voucher, plus free Delivery within Australia.
  • 10 Percent wants to help you with your New Year’s resolution! They have the Andrew Christian fitness apparel. The styles are where fitness meets fashion with the hottest new styles in men’s fitness apparel!  Also, you can dave 20% off your order when you purchase four or more items!
  • Mensuas is continuing their clearance sale. They have added new items! You can save big on some of the best styles of undies around!
    Brand new!
  • OBOY WINTER SALE. Come on and get the coolest offers of this winter! Save up to 70% on more than 1.000 amazing fashion highlights! Underwear, jackets, trousers, jeans, jumpers, shirts, beach wear and many more! Shop now & save – at the fantastic OBOY WINTER SALE 2009 –
    only as long as stocks last…
  • C-IN2 is celebrating 2010 with giving us FREE SHIPPING! You can get free shopping world wide! The offer expires on Wednesday, January 6, 2010 at 9 AM EST!
  • Erogenos is having it’s year end Clearance sale, You can save 50% off select times from Baskit, Benjamin Blak, C-IN2, Ed Hardy, Elite, Go Softwear Swimwear and Vizeau. Save up to 30% off exist, DKNY, Funky Urban Gigo, Giulio, Magic Silk, Pipe Underwear and Todger! Save some some of the best undies around.

There have been some really great trends in men’s underwear this past year.  I think we saw a few changes to the men’s underwear market that will have an impact on the future.  It was sort of a break out year, meaning more companies took chances by stepping outside the box.  To me, that is a very good thing.  There is nothing worse than going back to the 90’s of the white/grey/black period.  This year, some of the more interesting trends were enhancing, pink, and mesh, and the break-out of Australian companies.


I think the first trend of the year was enhancing underwear.  I noticed it at the end of 2008 and then a wave of companies came out with new styles that either enhanced the front or the back.  Andrew Christian really embraced this with both the Flashback and Show-it lines.  This proved to be a good decision as these two styles were constantly sold out this past year, making them the best selling enhancement underwear of the year.

That is not to say others didn’t produce other enhancement underwear styles.  Proof of this is, if you take a look at the International Jock website, you will see an entire section dedicated to enhancing underwear.  This fact alone tells you we have a big shift in the design of underwear.  The companies that seem to focus on enhancing are Tulio, Ergowear, Obviously, Joe Snyder, Calvin Klein, C-IN2, Cocksox, and many more!

When I first saw enhancing underwear, I was a little skeptical.  I wasn’t sure this would take off, but it did and in a big way.  Pardon the pun!  When we spoke to Sean Ashby at AussieBum, he noted that many of the buyers of the enhancing styles were straight guys.  They wanted to take what they have and make it seem bigger!  I thought for sure it would have been more the gay male population that wanted this enhancing technology, but without regard to sexuality, enhancing has changed the face of men’s underwear and will be around for a long time to come.


Next trend that seemed to take off is pink.  We wrote in an article a while back that pink is the new black.  I think pink is a great color for men’s underwear.  I know there are a lot of you out there saying, “I would NEVER wear pink underwear!”  The reason I like it and think it took off the way it did is it’s simply that…unexpected!  When you think of men’s underwear, you think of blues, reds, whites, and other bold masculine colors.  You don’t think of something as pink or pastel being quite manly enough.  Pink, however, came into its own last in 2009.

The trend started a few years back with Baskit‘s Pink Jock.  It then sort of disappeared and then returned strong this year.  There were two companies I really noticed that used pink, being Timoteo and C-IN2. Timoteo used pink in its low rise briefs and jockstrap.  Both were equally as hot where as C-IN2 used pink in its own line.  They created the Prime line containing briefs, trunks, and t-shirts, all in pink.  Both styles are still available.

Will pink live on this next year?  I think pink will stick around but I don’t think it will be as big as in 2009.  I think the release of pink will make way for many other colors never before thought of for men’s underwear.


The next trend is Mesh.  Granted, mesh can look cheap, but many companies made it very sexy and fun this year.  I have seen mesh, over the years in the back of a magazine (yes I’m dating myself), and it never really looked comfortable.  They were the kind designed to be taken off, if you know what I mean.  This is not the case of the new mesh underwear of today.  They are designed for comfort and sex appeal.

Mesh really made it mainstream this year with companies such as Andrew Christian, Go Softwear, and Aussiebum creating various styles.  This year also brought new players into the underwear business. BumGear is a line that has mostly mesh underwear that is fun and creative.  The best thing I like about BumGear is they are very colorful.  Most mesh I have seen in the past has been plain black or white.  I love that BumGear has put thought into colors and focuses on different styles.

If you didn’t hear our podcast with AussieBum, they created their mesh pair as a way of getting a certain model to wear them.  They weren’t serious about producing them, but after they had the model try them on, they were on to something and decided to create it as a line.

Mesh, I believe, will continue to be strong into 2010.  The mesh segment mainly came into its own at the end of 2009.  More and more companies are releasing them and I hope we continue to see bold and creative styles.


I think of this year as the break out year for Australian underwear companies.  We are all familiar with AussieBum.  The company has been around for ten years and has created an image of a fashion forward company.  They never stand still and something new is always coming out.  One thing I predict for AussieBum is they are soon to be a major player in the US market, if not already.  I think they currently have an influence on some designs, but that influence is going to grow.  If they were able to land a major department store to be the exclusive retailer, such as Macy’s, Bloomingdales, or Nordstrom, they would take off even greater and obtain a larger market share.

AussieBum is not the only company we saw out of Australia.  The other ones that seem to be growing are Tribe, Obviously, and Cocksox.  I know there are even more underwear companies in Australia, but these are the ones making it into the world market.  Cocksox is one of our favorites here at UNB.  As you know, I love undies with a good pouch and that is what Cocksox is known for supplying, hence the name.  Everything I have tried from them has been awesome.  They make great undies that fit a guy as underwear should.

The next company is Tribe.  They are stepping outside the box of traditional underwear.  They are doing mesh, patterns, and different fabrics.  They are relatively new and I think we will see more from them in the next few years.

Last, but certainly and never least is Obviously.  Obviously is another one with a great pouch.  When I first tried them, I wasn’t sure what I thought.  After wearing them for a day, I greatly appreciated their ergonomic design and unbelievable support.

All three companies aren’t afraid to do things differently in the areas of style, colors, and pouch design.  They have an audience that is willing to do new things.  We, in America, seem to have buyers who settle with functionality of underwear instead of fashion.  They need underwear and get the most inexpensive brands to do the job.  Times, however, are changing!  I know many guys in the states who have ordered all three brands and had them shipped.  Obviously now has American distributors such as International Jock and a few other sites.  Stay tuned and we will see more Australian companies emerge and I think all three mentioned will get much bigger on the world market and not only in the states.

These are only a few trends of the year.  I would love to hear what you guys thought were big trends for 2009.  What do you think we missed or overlooked?  I didn’t want the article to be too long so I just picked four!  There are so many more we could have chosen!

Fresh is having a 25% off sale on their Calvin Klein. Pictured above is the CK Steel brief. I will say this has been one of my favorite CK briefs I have bought in a long time. If you are looking for more deals then you’re in luck!

They are having a sale on the following:

  • Hugo Boss is 20% off
  • C-IN2 is up to 60% off
  • Levi’s Underwear is 25% off
  • DKNY is 25% off

Remember that Cheap Undies is now a part of Fresh Pair and you can find some great deals!

Basic Clearout

Yes the Pop Colors for Fall are out and C-IN2U has all of them. The new colors are: Curacao, Hibiscus, Jade Lime, Lemon, Regatta Blue and Vibrant Orange. We really are loving the Pop Colors line. I personally think it’s time for great colors to come back to men’s underwear. C-IN2 has been doing this over the last few seasons and we hope they keep it up!