Today’s Brief Distraction is from Jockstrap Central. This features some of the new Jack Adams Jockstraps. This also features their favorite model Trent.
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Are you a big fan of color? Then the Baskit $12 Tuesday pair is for you. The pair this week is the Contrast Boxer Brief. You can get it in these color combos: Red, Blue, Green and more! They are bright and fun. But also check out all the sales on their specials page
Today’s Brief Distraction is a great picture from Manus Swimwear. They are a great new company! We ran a review earlier this year and will be bringing you more of them this year!
We need a hero. A hero that is a champion for men’s underwear. We are at a point where men’s underwear is going mainstream. Meaning over the last few years more guys gay and straight have been paying attention to underwear. Heck, we have more underwear companies then anytime I can remember in the history of underwear.
When I say we need a champion, I mean we need a spokes model for men’s underwear. A famous athlete, actor or entertainer that will step up and show the public that great men’s underwear is here to stay.
In the 70s and 80s we had Jim Palmer sporting Jockey bikinis in mainstream magazines. They used to run in People and I think Newsweek. For those of you not familiar with Mr. Palmer, he was a Major League Baseball star with Midwest all American looks. Having such a sports star in an underwear ad gave men’s underwear a sort of legitimacy and not put on some back page ads.
Flash-forward about 10 years and we have Marky Mark aka Mark Walberg in Calvin Klein boxer briefs. The newest hybrid style of the day. This ad was even featured in Times Square in NYC. This was the last time we had a major market campaign featuring a celebrity. It’s time for a new underwear hero
This came about due to a conversation I had with @ undieluvr on twitter. Her suggested that Underarmour create a sports thong and have an athlete promote it. It got me thinking that we need this for all undies. It’s time to bring great undies to the masses. Showing a major celebrity in them will only do this.
We currently have stars promoting underwear. The ones stars are David Beckham, Mario Lopez and Tim Tebow.
- David Beckham is no stranger to promoting underwear. He’s done several shoots for Armani before he started his own line at H&M. His line is called David Beckham Bodywear and is available exclusively at H&M Retailers. Also this was one of the first men’s underwear Super Bowl commercials.
- Mario has endorsed his own line Rated M. The line has been out a few years. Unlike David Beckham’s line, Rated M is available at many online and brick and mortar retailers. It has been around for about two years.
- Tim Tebow was the spokes person for Jockey. He was to be the new Jim Palmer, but he was never photographed in the Underwear. This was brought up to Jockey and they said they were fine with him not wearing the underwear in ads. His announcement had the most comments on our Facebook page.
We need to have a guy come out of the underwear closet and say that they LOVE underwear. It doesn’t matter if he’s a sports star, Movie star or entertainer.
It makes me think who would be the perfect guy for the job. It would need to be someone mainstream to catch the attention of the general public and making them consider buying great undies. Some suggestions would be
- Singer – Adam Levine – Lead Singer for Maroon5. He’s no stranger to getting naked and showing skin
- Athlete – Eli Manning – The QB for the NY Giants. He’s got the wholesome look of Jim Palmer and a personality that could be great on camera
- Actor – Matt Bomer – He’s been in Magic Mike so he’s been seen in underwear on film. He wore a thong in Magic Mike
- Athlete – Michael Phelps – The Olympic gold medalist swimmer. He’s been seen in Speedos for millions on TV and is comfortable in them
- Athlete – Colin Kaepernick – The Super Bowl QB for the San Francisco 49’ers who just appeared nude in the ESPN Magazine body issue.
These are just a few suggestions. I would love to hear who you guys think we should have as our Underwear Spokesman? Who has the body and the personality to speak the virtues of men’s undies?
We bring you another picture from the monthly selection from Underwear Nation. This month the company they chose was PUMP! Underwear and the Touchdown Sky Brief
Photography by Jerrad Matthew.
Model: Nick Perrelle.
Color to me is one of the most important things in underwear. It allows us to show our personality, even when we have to wear a uniform or suit to work. It adds a personal level to the underwear we wear. We know this because we have heard from you guys that you wear your navy suit to work and a pink jock or purple brief under your suit pants.
Are there any colors off limits in men’s underwear? We may have our own personal limits but companies make underwear in every color of the rainbow. We thought we would share 5 pairs with great color on the market now!
Zylas 3063 Long Boxer Brief – Orange – Find at a retailer near you or online
Supa-Fly Jockstrap Berries – Purple – $20.00 – Find at http://www.supawaer.com
Andrew Chirstian Almost Naked Tagless Brief – Fuchsia – $13.96 – Find at http://www.andrewchristian.com
2(X)ist Sliq Mesh Brief – Red – $26.00 – Find at http://www.2xist.com
Timoteo Pop Out Soccer Jock – Green – $30.00 – Find at http://www.timoteo.net
Let us know what some of your favorite cuts and colors are, and from what brand you love best!
Today’s Brief Distraction is from Jockstrap Central and their favorite model Trent in the launched Jack Adams Old School and Varsity Mesh jockstraps. This is the first picture we will share and more to come here and on Tumblr
This week H&M released a new series of pictures for the David Beckham Bodywear line. They have expanded from just underwear into lounge wear. What do you think of the new additions
Today’s Brief Distraction is from Adrian C. Martin and Curbwear
Credits:
Photos: Adrian C. Martin (http://acmphotos.tumblr.com/)
Model: Alejandro de la Rosa
All wear: Curb Wear (www.curbwear.com)
BRIEF will debut in Charlotte’s Historic South End Neighborhood on Wednesday, September 4th. BRIEF, a men’s underwear, swimwear and loungewear store will redefine how men shop and look in all things intimate, active and leisure.
Dan Mauney, or Dan the Shoe Man – known by many in the area, is the owner and merchandiser for this unique new concept. . With over two years in the planning, Mauney chose South End after canvasing most of the neighborhoods in Charlotte. When asked why South End, Mauney replied, “South End is the future of Charlotte. The vibe, the energy, the convenience and the people brought me here. I found the 8,200 square feet space (which BRIEF will occupy at 1,000 square feet) early on and kept returning to it. It’s perfect. The neighborhood is right!”
Heralding from a successful charity fashion show produced by Mauney, BRIEF, a brick and mortar store, will redefine men’s underwear/swimwear. The shopper will delve into the world of the best designers including internationally known brands such as Calvin Klein, TommyJohn, Diesel, SAXX Underwear, 2Xist, C-IN2, Parke & Ronen, Baskitwear, Andrew Christian, N2N Bodywear, Speedo, Hugo Boss, Gregg Homme, 2Eros, Whittall and Shon, Hanro among many others. The collections of swimwear will offer everything from racers, square cuts to traditional board shorts. Finally, loungewear will include everything from leisure, weekend casual, athletic, yoga wear and robes. Mauney adds, “With our loungewear, we want to be your go-to source from everything from workout gear to simply lounging around the home.”
BRIEF became a reality after several long-term partnerships were reunited. John Fryday of Fryday & Doyne was the architect for the new store. Mauney and Fryday began a professional relationship over twelve years ago when Fryday was selected as the architect for STEP, one of Mauney’s first stores in Charlotte. He designed two additional renovations for Sloan and STEP. Along with that twelve-year-relationship, Dan met contractor, Bjorn Greene of Concept Building and Restoration. After the trio joined forces and included custom cabinet maker, Dana Whisnant of Diversified Cabinetry, BRIEF is ready to make its debut!
The new location will also be the future home of SHU, a 4.000 square feeet ladies shoe, handbag, jewelry and accessory store, slated to open the beginning of October. Plans include adding men’s shoes by Spring, 2014. Additionally, FLēX, will be a 3,000+ event space utilized for in-house trunk shows, fashion shows, shopping events and outside parties and events. Next week, ‘Say I DO” Transformation Series, a 10-week program including bootcamps, yoga classes and nutritional guidance will christen the space. The series will feature Petro Martynyuk Fitness + Wellness and will be sponsored by SHU and BRIEF.
The new men’s store will operate under the following hours: Monday-Friday 10-6 and Saturday 10-5. The E-commerce site, designed by Civil Buffalo, will be live by the week of September 15th . For more information, please visit www.shopbrief.com to join the company email list and follow them on Facebook, Twitter and Pinterest.
Today’s Brief Distraction features the new selection of the month from Underwear Nation. This month’s brand they selected is PUMP! Underwear. Find them at http://www.underwearnation.com
Have you ever wanted a pair of swimwear that very few people will have, a pair that is different and unique? If you have there is a new swimwear company I think you guys should know about. It’s called Aronik. They haven’t launched yet but they are taking per-orders for their end of September release.
The one thing you will notice is the bee theme they have in the collection. The Aronik logo is a bee and several of their pairs either have bees on them or honeycomb prints. It’s definitely a different look that is quite fun. If you are not a fan of prints they do have a few solids. One of the solid pairs is on the cover of DNA magazine! So they will definitely be a company to watch coming this next year
Things you should know about Aronik:
- Line is launching at the End of September
- Pre-orders are currently being taken on all suits
- Prices range from $82 – $92
- Sizing is as follows:
- S: 28–30 in. waist
- M: 30–32 in. waist
- L: 32-34 in. waist
- Only Swim Briefs with initial relase
I love to see creativity out of an swimwear company. To find them go to http://aronikswim.com/
Today’s Brief Distraction is from Jor Underwear. We got a chance to meet with them in Vegas. We will bring you more of their line very soon. In the mean time check out their site for more undies
Men-Underwear.co has done a great set of pictures. This picture features N2N Bodywear, C-IN2 and Cocksox. They have done a great job profiling amazing underwear and models
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Everything on the website is 50% off due to our new product coming in the fall.Shop at: http://www.toddsansfield.com |
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Celebrate this weekend with HUGE savings from No Limits Underwear! Come on in, for 25% off your entire order! (Yes, even items already on sale!) Stock up on your favorites, or come in for end of summer swim suit Clearance!Shop at: http://www.nolimitsunderwear.com |
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Save up to 25% of on all men’s brands This holiday!shop at http://www.nuwear.com |
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The sale features up to 25% off All-American brands including Pistol Pete, N2N Bodywear, and American Jock.Shop at: http://www.internationaljock.com |
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Wildman T is having a 20% off Labor Day Sale. Use Code “LABORDAY” at check outShop at: http://www.wildmant.com |
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The Labor Day sales just keep on coming. Undergear is giving you 25% off all sale and clearance items. Use code U2PP at check out till 9/2/12Shop at: http://www.undergear.com |
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Save up to 60% off at Erogenos’ Labor Day sale.Shop at: http://www.erogenos.com |
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Andrew Christian has released a new Almost Naked G-String. Find this and more Almost naked on sale now *Shop at: http://www.andrewchristian.com |
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Save 25% off at 10Percent.com side wide, this includes Clearance items as well.Shop at http://www.10percent.com |
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Introducing the new line of Bike Performance Jockstraps at Jockstraps.com. While the Bike Performance Jocks have been around for quite some time (in Black and White only), the European division of Russell Athletic/Bike Athletic has now released them in 3 colors. The 2” waistband version is available in Gold, Scarlet and Royal Blue. The 1” swimmer/jogger version is available in Scarlet and Black. The waistband is grey with a colored pouch and leg straps.
Get 10% off your order with code UNBRIEFS Shop at: http://www.jockstraps.com |
We bring you another great picture from Tom Cullis featuring new Timoteo underwear.
Photographer: Tom Cullis
Model: Colby
Underwear: Timoteo
Have you guys seen http://www.men-underwear.co? They recently did a shoot with some really great brands. The pair above is from Petit-Q. We hear they have some new pairs in the works so we can’t wait to see what they have in store!
Today’s Brief Distraction is from Clever Underwear. This is part of the new collection they are releasing! We will bring you more on the the new line shortly! If you are a fan you’ll love it. Also, check out the Clever Underwear Facebook page for contests to win up to 10 pairs!
Go Softwear features some of their great undies with model John Cherland wearing one of their basic and popular underwear styles Boy Brief
In the past 4 years Mckillop has undergone many changes and learned a variety of lessons and we are about to make our biggest change yet. Our philosophy though has remained unchanged. The only thing that has changed is our resources to finally offer our customer base the products we dreamt of from the start. Our mantra is “ Providing a wealth of expertise communicated through the fit and comfort of your clothing” and in the upcoming months we will be growing into this philosophy more profoundly.
Ever since the beginning we have been doing things very differently. First we hand craft each pair of underwear ourselves without mass production and computer automation and because of this we can change the fit based on our customers needs. Secondly we believe that our industry has used the “sex sells” philosophy to the extreme that we feel that our customer base would appreciate a more appropriate viewpoint. This is actually the closest to my heart because we make amazing clothing, that’s what sells our brand not sex. Our Customers purchase on merit and not because we convinced them to buy into a fictional story. This decision has kept us very small; but the best part about being small is that we have one on one relationships with all of our clients, and bar none the best customers and the best services to offer them. This is what brings us joy each day. We are not after your money we are after your happiness and comfort. When I started the brand it was because clothing did not fit properly. Clothing these days are are made for 1 customer and the sizes are small but there is more than 1 demographic in this world and those men are who we cater too.
In the upcoming months you will see a very New Mckillop. We are focusing on our Bespoke clients which allows customization to your fit and shape. We will also be expanding into XS and XXL and custom lengths for our Long Underwear and Sleepwear. We will also be introducing a new level of luxury that is absent in the Underwear/Menswear world today. We are very proud to have stayed so true to our beliefs over the years and we are equally proud of our clients and friends that have been on this journey with us. It hasn’t always been easy but it has been an adventure. We look forward to having you on our adventure in the future.
Find McKillop at http://www.mckillopunderwear.com
Today’s Brief Distraction we furnished the swimwear. The model is Scott Cullens. He did a great shoot with Mark Henderson. He is wearing JOR Swimwear!
Due to the success of its first thong ranges, which recently sold out on the brand’s website, Croota Underwear (www.croota.com) is launching two new pairs, “45 Degree” and “Croota Endless.”
The launch coincides with Croota’s continued “Save the AS5” campaign, which inspires men of diverse sexual orientations to ditch their old briefs for new, fashionable underwear. The latest thongs highlight Croota’s dedication to comfort, fit and style.
“45 Degree” thongs ($17.90) come in two color variations, Mocha Brown and Copen Blue. The dramatic linear design details complement any physique and emphasize the pouch area, making guys look bigger. The prints are also available in the “45 Degree” boxer brief range ($19.50) that was simultaneously launched. Each range is made of 95% cotton and 5% spandex.
“Croota Endless” thongs ($17.90) feature endless comfort in a scrambled mix of letters that spell the brand name. Inspiration for the design came after Croota’s head designer joined a friend to a spelling bee and soon had dreams of puffy floating letters suspended in a sea of powder white and ensign blue, the two color choices for the range. The same color choices and patterns are available in the “Croota Endless” boxer short range ($21.90).
For more information about Croota Underwear or to make a purchase, please visit www.croota.com.
