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I LOVE Cocksox, so when I heard it they were celebrating 7 years, I knew we had to do something special. The group behind Cocksox are some of the most amazing people. They have created some of the best undies, in my opinion, and now they are celebrating 7 Sinful Years!

“Seven sinful years! We’re not talking about a marriage, we’re talking about Cocksox®, the infamous underwear and swimwear brand from Australia.

“We started out with one red underwear brief listed on eBay, almost as a dare,” laughs Nadiah Christensen, Cocksox® Creative Director, “And now look, seven years later and Cocksox® are all over the world!”

The question arose, how to celebrate seven years of Cocksox®?

“Thinking back to our first product, the red underwear brief, which we called Diablo Red, or ‘devil red’ it was obvious… seven years, seven deadly sins! Perfect!” says Nadiah.

Subtle is not a word that’s used around the Cocksox® HQ very often, as the Seven Deadly Sins campaign shows.

“I wanted people to have a shocked grin on their face when they first see our Seven Deadly Sins images. I think we succeeded,” laughs Nadiah.

Seven Deadly Sins has a very different look from previous Cocksox® campaigns. Stark white backgrounds and eye popping visuals tell the tale of each of the sins. Sydney based photographer Elvis Di Fazio came on board to shoot models Rogan Richards and Steve Williams to create the fantastic, stylised sins for Cocksox®.

“Lust is my favourite image in our campaign, and not just because those are my lipstick kisses on Rogan!” laughs Nadiah.

“There’s Greed, Lust, Anger, Pride, Envy, Gluttony, Sloth. Something for everyone,” jokes Nigel Christensen, Cocksox® Marketing Director. “I can’t decide whether gluttony or sloth is my favourite. Ideally I’d combine the two.”

“We really want our customers to share the fun with us and choose their favourite sin, tell us on Facebook or Twitter, tell their friends. Email us, we love hearing from our customers,” says Nadiah.

To add to the celebrations, Cocksox® are releasing a strictly limited edition Gold Cocksox® brief, as featured in the ‘Greed’ image, and a new colour in the Wet Look range, Regent Red.

“You can’t show greed without gold so we had a custom gold Cocksox® brief made,“ explains Nadiah. “It looked so incredible on our model that we had to make them available for sale, even if there’s only strictly limited number of them. We’re calling them the Cocksox® Bling, of course!”

You’ll be seeing the Cocksox® Seven Deadly Sins campaign all over the web and in your favourite underwear stores. Keep an eye out for posters and post cards in your part of the world. And be sure to tell Cocksox® which is your favourite sin.”

But thats not all! We have teamed up with Cocksox to give away 7 pairs to 7 winners one each or 7 days! That’s a lot of 7’s! What do you need to do? Well fill out the form below and enter once a day. We will start drawing winners on the 12th and annoncing one per day till the 18TH! You can enter once a day till the 17th. Good luck guys!

 

  • “NO PURCHASE NECESSARY”
  •  All people entering must be 18 years or older.
  •  The Sweepstakes starts Wednesday, July 10, 2013 and runs through Thursday, July 17, 2012 at Midnight, EST
  •   To enter you must fill out the entry form on the UNB website. All mandatory fields must be filled out, failure to do so will disqualify the entry.
  •  Prize descriptions: One winner will get 7 pairs of Cocksox Underwear.
  •  You may enter once daily from Midnight EST to 11:59 PM EST. Duplicate entries in this time will be disqualified.
  •  Odds of winning will be determined by the number of total entrants.
  •  If technical problems arise, the sweepstakes will be extended by the same amount of time. All decisions by UNB are final
  •  Winners will be selected at random and announced on July 12-18 one winner per day on the UNB site
  •  Winners first name, last initial, and city/country will be posted on the site. Winners will be notified by email and will have 7 days to confirm their info or a new winner will be selected.
  • One prize pack per winner
  • We reserve the right to substitute prizes for equal or grater value.
  • The sweepstakes may be closed at anytime.
  • For a list of winners or to contact use please email at info@underwearnewsbriefs.com
  •  This sweepstakes is being run in the State of Georiga, USA.

“VOID WHERE PROHIBITED BY LAW”

Cocksox-Campaign-Lust-Vanity-Pride-010Today’s Brief Distraction is from Cocksox! We have something special planned for today. Make sure you check back at 2PM. Today marks Cocksox day! They have been in the underwear biz for 7 years! I remember when they first came out, it’s amazing to see them grow so big over the few years! Also they are having a big sale on the site from 10-50% off!

peter-rex-bike-6

We got word today from Jockstrap Central that the classic jock, the one who started it all was being discontinued. This as we stated is the end of an era. This was the very first jockstrap I ever owned. It’s sad to see them going away. It’s one of those things you thought would be around for forever. Here is what we received from Jockstrap Central, it has bad and good news.

We knew it was going to happen eventually, but we’ve just heard officially that Bike #10 jockstraps are being discontinued world wide. As most of you know, Bike had discontinued them years ago for the North American market but we were still able to import them from Europe. Unfortunately, that’s coming to an end. We still have some stock and will try to buy up what’s left at the distributor, but you may want to snatch them up quickly before they’re gone for good.

However, it’s not all bad news, we’ve just heard that Bike is going to be making their modern jocks in colors. We haven’t seen them yet, but we’re excited about this news. Also good news is after being out of stock on the modern Bike jockstraps for a while, Bike was finally able to fill our order and we’re now pretty well stocked on modern Bike jockstraps.

Finally, if you missed last week’s newsletter, we have an amazing offer going on: We have a dozen styles of Baskit jockstraps and jock-briefs on clearance. All 12 styles are only $11.95 each. This a great deal for some pretty awesome high-quality, stylish fashion jocks.

Visit Jockstrap Central to get shopping: http://www.jockstrapcentral.com

Contains an affiliate link.

Ultra boxer

Marcuse is going to release a new basic underwear line called ULTRA. As you can see by the pics, just because something says it’s basic doesn’t mean it’s boring.The new line will be available in black, white and grey. I can hear a few of you groan. I am admittedly not fan of most companies that use those three colors . However that said, I think the design is something that will win you over. When I first looked the pics over, I didn’t focus on color but the designs. It wasn’t till I read the email that I realized those were the only color choices.

Marcuse didn’t make them solid grey, black or white. They created a cool waistband that accents the color. One thing I really like is the Marcuse “R” is the same red that is used in the accent stitching. Also, they created a great pouch in the pair. You can tell they put a lot of work in this new line.

Ultra brief white C Ultra boxer B

So these are anything but boring. Marcuse has designed a classic and fun line. Its great to see a company take on a basic line and put their own spin on it. You will be able to find these at the Marcuse site this next week!

Marcuse Underwear - Final from UNB Blog on Vimeo.

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Head on over to Los Angeles-based International Jock where every brand that’s “Made in America” is 25% off during the first week of July. With Independence Day upon us, International Jock suggests it’s time to take a peek at exactly where “American” underwear is coming from. Most underwear and swimwear isn’t born on U.S. soil. Nearly 98% of the clothes sold in the States are made overseas. With so much fashion created outside America, International Jock’s “Made in USA” sale makes it easier than ever to support those companies who have stayed loyal to the USA.

International Jock carries brands from all over the world and has always made it a point to seek out and support American manufacturers. The company carries an extensive line of fashion brands made exclusively in America and has seen a growing customer demand for American goods. Hot-selling “Made in USA” brands like Go Softwear, Pistol Pete, N2N, Sauvage Swimwear, and LA Sporting Club are just a few of the trendy designers that are currently burning up the charts at International Jock.

internationaljock4 internationaljock6 internationaljock5

In a competitive retail environment where it can be financially enticing to move garment production out of the country, these brands have chosen to keep their manufacturing stateside despite various challenges. Greg Olvera, the president of Go Softwear, says that his company has been designing and manufacturing their clothing in downtown Los Angeles since 1996. “Manufacturing in the USA has its challenges, one being higher labor and material cost,” he says. “However, the benefits are better quality control, quick reaction time, minimal barriers, exclusivity, and most importantly, keeping jobs in the USA. And our customers love it!”

Not only does American production result in better quality assurance, but it is also great for the economy. Mike McGinley, CEO of LA Sporting Club, addresses the advantages of keeping clothing manufacturing in the U.S.: “Besides the immediate benefit that local workers receive with their paycheck, this income gets put back into the U.S. economy by giving them money to spend at local restaurants and stores.”

In addition to helping the economy and expanding U.S. exports (International Jock ships these brands all over the world), making garments in the same country where people buy them gives designers the upper hand in meeting consumers’ needs. McGinley explains, “If our customer wants a lime green swimsuit, chances are it isn’t being made by the thousands overseas. We, however, can fill that niche with our smaller, more unique production runs. LASC owners, managers and employees are tapped into the mainstream market and know what is happening in style trends in Europe and in the metro U.S. markets even before the average consumer knows what to expect in the coming seasons.”

While many clothing designers are American born and raised, others arrived in America and have remained faithful ever since. Sami Tarrab, the president of Pistol Pete, moved to the States with his family to pursue a better life. When it comes to why designers choose the patriotic route and stick to manufacturing on American soil, perhaps Tarrab says it best:

“We are at a price disadvantage when competing for stores and shelf space with brands made in China, India, or other countries. But producing in the USA affords us so much more: the ability to develop strong relationships with our contractors and attain amazing production turnaround, all while respecting the dignity of those we employ and caring for our environment.”

So, how does the future look for American clothing manufacturing? “Garment work is coming back to the U.S., as manufacturers realize that costs associated with shipping from overseas are increasing,” says Simon Southwood, the Vice-President of Sauvage Swimwear. “And, the public is more aware, and given the choice, will buy American.” International Jock has made that choice easier and more affordable than ever by lowering the prices on all of their American brands and identifying them with prominent “Made in USA” logos.

When pulling on their favorite pair of briefs, American men need to remember that those undies support more than what’s between their legs.

We are going to bring you a series of posts that help you get to know the guys behind the site. We are all underwear lovers and our staff are all volunteers who do it for their love of undies and some great undies. One of our newest is Gabe. He’s a big time underwear lover and this is a little more about him. I hope you enjoy getting some in sight into our guys. Here is more about Gabe!

likeyourself

Making your first foray into the world of high-end men’s underwear is a bit like jumping into a cold pool.  Some dive in head first while others must ease into it gradually.  But regardless of how you enter the pool, it takes a lot more commitment to remain there indefinitely.  To do so is to make a statement about yourself.  On the surface that statement might be ‘I like nice underwear’ but peel back the layers and what is really being said is ‘I like who I am.’

Believe it or not, liking who you are can be an acquired skill.  A lot of people make their way through the world as functional adults without ever fully grasping this concept.  Granted being a responsible adult eventually requires some amount of self-sacrifice.  But surely your needs don’t always need to come last.  It wasn’t until I nearly became a paraplegic that I learned this lesson.

In 2008 I survived a helicopter crash 60 miles off the coast of Brazil.  Of the 20 people on board the helicopter15 survived.  Several days after being plucked from the sea I woke up in a hospital with no memory of the accident and no control of my legs.  The impact had crushed three vertebrae in my lower back.  It was uncertain whether I would walk again.  What followed was a year of intensive physical therapy and a bout with crippling depression.

Prior to the accident my attitude toward myself was pretty neutral; happy in some ways, critical in others.  I thought this was just fine.  After all, I didn’t hate myself.  But ‘not hating’ yourself is still nowhere near to liking yourself.  After all, how far would you go to help someone if the best you can say about them is ‘I don’t hate them’?

During this time my physical shape was unremarkable.  Not horrible, but not great either.  Exercise (I told myself) was something I didn’t have time for.  Numerous times I had pledged to get back in shape.  I would go to the gym and immediately get discouraged by the guy next to me who was curling twice as much.  Goodbye gym.  Same time next year?

That’s just one example, but imagine if all of the small choices you make in the course of a day are governed by an underlying belief feeling that you are slightly inadequate.  Over time, this way of thinking can chip away at your self-esteem and manifest itself in real physical terms (i.e. frequent illness, poor sleep habits, fatigue, depression, etc.)

After the accident I had to relinquish all control to other people.  I needed assistance to do almost everything that a normal person would take for granted.  The adjustment to this new way of life was brutal.  But in my case it was a necessary step in learning to like who I was.

The most significant breakthrough came when I realized that how my thoughts could affect how my body felt.  A gloomy attitude would make the physical therapy sessions unproductive and grueling.  But even a small amount of positive feelings could have the opposite effect.   It turns out that our minds and our bodies are linked in a way that a controls engineer would call a ‘positive feedback loop.’  A small improvement in your mental state can cause a proportionate improvement in your physical state (or vice versa).  Almost like falling upward… positive begets positive.  However, it can go either way.  If you allow the cycle to go negative it will.

A few months in to my recovery a cute 20-something nurse at the clinic passed me in the hall, smiled, and said ‘you look good.’  Because I had been relying entirely on my upper body for mobility I was slowly developing a chest and arms.  That was the moment the scales tipped.  I remember thinking “she’s right, I do look good.” That tiny burst of positive emotional feedback unleashed greater physical exertion in the next round of PT.  And then the negative thoughts that had been impossible to silence began to evaporate.  It’s not because I associate my self-worth with my appearance.  No… I had simply found ONE thing in my life that I COULD control.  Despite the fact that I still couldn’t walk on my own, I was taking way better care of myself (physically and emotionally) than ever before.  I liked who I was.  I was happy.

And this is where I hope my experience can provide a road map to others.  No matter who you are or what your station in life you can always learn to nurture your mind and body.  You deserve to feel good about who you are.  It doesn’t require drastic changes to your lifestyle, but rather a series of small steps carried out over a long period of time.  Just like learning to walk.

Buying yourself nice underwear might seem trivial.  But, as I discovered it only takes the tiniest positive feeling to kick-start the upward spiral.  Who knows how long any of us will be here for.  Why not enjoy your body while you have it.

 

 

HR02 look 1

The independent American man can now celebrate Independence Day in style. Just in time for the celebration of American freedom, Croota Underwear’s ‘High Ray’ range of hipster trunks come in red and blue variations!

The new ‘High Ray’ range of lo-rise hipster trunks offer guys a patriotic foundation for their July 4th weekend celebrations. Coming in HR01 look 1either beet red or blue indigo, each pair has a unique silver logo and waistband, and offer a simple yet refined design with high and sharp contrast embroidery. “High Ray” is made of 95% cotton and 5% elastane, and retails for $19.90 USD.

From their expanded offices in Irvine, CA, Australian underwear company Croota Underwear (www.croota.com) has been helping American men reinvent themselves with fashionable skivvies for more than two years.

By introducing new ranges every two to three months, Croota offers a varied selection of boxers, trunks and briefs to men of all walks of life. It’s a fun, affordable brand that invites color, cut and fit for the fashion-conscious to the fashion-weary. Prices range from $18 – $22 USD, with special promotions on best sellers of the month. Croota is fully stocked in the U.S., and all American orders are dispatched from California. Free nationwide (1-5 business day) delivery is offered to U.S. customers.

There’s a 20% off sale with discount code CRT777 that ends on July 16th, and 15% off sale with code CRT15B7 that ends on July 31st

1010527_583119808378191_1713781659_n-1Joe Snyder over the last year has become one of my favorite brands. This was all because of the Pride Frame line. It just fits me so well. So, when I was at Magic and got to talk to Jose he gave me a heads up on this line. He told me that it was going to have a waistband and a bigger pouch!

I have heard a complaint from people who read the blog that the pouches can sometime run small. This line should hopefully make that easier and fit more guys. I think they did a great job on the pride frame in the pouch department.

This line consists of a Brief, Jockstrap, G String, V Thong, Boxer and Mini Shorty. They are all available in White, Black, Red, Turquoise and the traditional White Sheer and Black Sheer. I am sure if they do well we will see more colors in the line that Joe Snyder is known for, but it’s a great start.

You can find these at retailers now or on the Joe Snyder Website. We think you should definitely check out the new line.

Summer is officially here.  Which means pool parties and trips to the beach.  Fun in the sun for everyone!  We asked the staff at UNB what they are wearing this season.  From board shorts to the skimpiest of speedos, here’s what the guys will be laying out and swimming in.
Diesel Coralrif nylon shortsAlex  – Diesel Caralrif Nylon Swim Shorts – : I normally don’t wear much swimwear in the summer for the beach but really like this pair from Diesel. The vintage cut give enough away while still leaving something to the imagination. They would be perfect for the hanging around with straight  friends and skimpy enough for the gay gatherings too 🙂

Timoteo speedsterJeff – Timoteo Speedster –  He loves the classic, retro style, the sexy, fitted look, and the bright, fun colors.

vuthy swim

UNBLJ – Vuthy Royal Plaid – He  is wearing this hot bikini this summer.  Why?  In his words: It fits my ample butt and makes it look good!

N2N-Stratum-Collection1Tim aka UNBTim – N2N Stratum – .  It’s part of the new N2N collection and fits great! I love the classic N2N pouch built in the pair. It’s not too skimpy but it is a little lower cut in front. It’s been very fun to wear to the pool and after getting back into swim shape I am glad I can wear great and fun swim wear again.

Sauvage Racing BriefUNBAtlBriefs – Sauvage Racing Brief –  He is wearing this hot number this Summer.  It’s actually the same suit I wore last season.  I haven’t found a suit I liked better this season, so I am daring to be be seen in the same suits as last season.  Yes, I said suits.  I have it in four colors!

 

UNBJon TYR Swim Brief –  I will be mixing it up this summer. Instead of just my Nike and Speedo swim trunks, I have begun to venture into Speedo land. Look for me poolside not only wearing above the knee swim trunks, but also my newly purchased navy and blue TYR swim brief.Speedo solar brief

 

UNBGabe – Speedo Solar Swim Brief: There’s basically two styles of swimwear I’ll be wearing this summer.  For me it’s either a basic pair of board shorts or Speedo Solar swim brief.  I still swim competitively with a masters team so the Speedo is standard issue year round.  Of course, it has occasional utility if my fiance and I find ourselves someplace with a private jacuzzi and we’ve had too much to drink.  Board shorts on the other hand are pretty functional no matter what the setting, particularly where I live in FL.  They are available from so many manufacturers and in so many styles, it’s not practical to list them all here.  My particular pair is a generic brand from Target.  It dries super-fast, has built-in mesh support, and pockets for the car keys and wallet.

Bonobos swim trunkShane – Classic Swim Trunks  This summer, like all summers before, I will be wearing regular trunks to the pool, beach, river, creek, and puddle that I may happen to fall into.  These are not board shorts.  I do not like board shorts because they are too long.  These trunks are the type that hit above the knee and are not too loose fitting.  I have a couple of pairs of these and my favorite one is a green, blue, white, and black plaid pair.  This style looks good on my body and provides good coverage.  I tend to think of them as classic in styling.

baskit-america

The pair of underwear I am reviewing is the Baskit America Brief in Super White.  Before trying these on, I enjoyed feeling the soft, thick fabric.  This brief is super white with navy blue and gold trim.  The waistband is nave blue with a wide band of gold around the waist and the Baskit logo in white centered on the front above the pouch.  The waistband is approximately 1.5 inches in width and is a bit taut with a small amount of give.  This sturdy waistband makes sure it has no bunching issues while wearing the brief.  The accommodating pouch is rather high placed which provides extra lift and appears to be meant to be very supportive and create that show off look that so many underwear companies are striving to achieve.  The gold color is a really a mixture of gold and mustard and provides a nice contrast to the navy blue and super white.  This brief makes me feel like I should be on a yacht with a captains hat on.  I’m king of the world!  There are several color options in this brief that all feature the gold trim.  This is my fourth or fifth pair of Baskit undies.  I bought a brief when the company first started selling underwear and I enjoy a jock I have from them.  I like Baskit underwear, in general.

While wearing this pair of underwear, I went about my normal daily activities for work.  I administered assessments to a client and sat and stood approximately five hours while wearing this pair of briefs.  The pair fit well, but was a bit tight, did not bunch up, did not ride up, and was comfortable.

I received a size large in this brief.  This size should cover a 34 pant size.  Sizing was not true to size as I am a large in the vast majority of underwear and this pair was a bit tight.  So, the fit was a bit snug in the waist and after washing and air drying the brief, it is a bit smaller that a large but still very wearable.

 am1100_america_brief_s_white am1100_america_brief_b_whiteam1100_america_brief_f_white

I loved the super white fabric with gold trim to accentuate the underwear and body (95%Cotton, 5%Elastane) as it was comfortable and conforming to the body.  The pouch was slight, but supportive and conforming.  I loved the seam that ran the length of the pouch and ended at the crotch.  The seam was sewn with large stitches and created a nice look.  The gold trim that highlighted the pouch was also a particular favorite of mine.

Overall, this was a nice pair of comfortable underwear.  The design is conforming to the body and creates a nice profile.  I will enjoy wearing them again.

Pros

  • Style
  • Pattern

Cons

  • Sizing was a bit small

Ratings:
· Daily Fit – 8
· Sizing – 7
· Construction/Materials – 10
· Styling – 10
· Daily Performance – 8
· Overall – 8.6

Baskit furnished these for review.