PicFrame 2It’s not often we cover apologies on UNB. Heck its not that often they are released in the world of underwear. We have given a few over the years but we’ve never seen them from a company that feels they may have not lived up to a customers expectations. I know quite a few companies that should issues them, they are in the world of undies and out.

I received this apology from UnderGear via email and a mailed letter. The snail mail is what impressed me the most. Here is what it said:

Dear Valued Customer:

We’re always proud to be the first to bring you the newest underwear fashions that come to the market, and bring them right to your door. But lately, our service hasn’t been up to our expectations.

In March of this year, we started making enhancements to our distribution and shipping procedures, and unfortunately, it’s taken longer than expected. Orders that should have been lightening fast took too long, communications were not as timely, and other mistakes were made.

Simply put: If we let you down, we are sorry

We don’t take your loyalty for granted — in face, we’re going to keep working to make your experience with us better, faster and more satisfying than ever. That is what you expect from us, and we promise to deliver.

Then it went on to give 20% off your next order. I like it when a company steps up and takes responsibility. It makes me look at them in a better light to me. I say good job Undergear. Will this sway you to shop there, I don’t know but it’s making me look at them again for my underwear shopping.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years


  1. As a side bar, what brand is the swimsuit on the left in the picture here? I didn’t see it in the UnderGear site.

  2. I placed an order doing this time and I was double billed couldn’t get credit I placed an order doing this time and I was double billed couldn’t get credited correctly I’m still paying for that freakin order I’m really not happy with the company after all this is said and done but they know this and they really don’t care

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