Modus Vivendi is one of those companies that really has their own vision and sticks to it! This time they have released Dreamland. A collection that will be released in 7 parts from now till the end of summer. This is the first in the series!
The tag line of the campaign is “When dreams become reality.” You will see the models blending into the background in the lifestyle images they have released. The picture above is set in the Wild West, which is a bit of a departure from the Greek heritage, but they still keep their unique take on undies!
Find this and more on their site. Here is their write up for the collection:
Let the self you dream of become reality with Modus Vivendi’s new campaign, Dreamland. Igniting images of men, idols and heroes that fascinate and excite, Dreamland presents some of the world’s most coveted male characters, and invites you to become one of them. Be what you dream.
The campaign starts with the Wild West which features the all new, denim inspired Denim Look briefs, boxers and jocks. They all feature a sexy lace up front with PVC fabric panels, metal eyelets and cords ending in metal aglets with each item having a different mixture of design details that make it really special.
See the new line here: http://e-modusvivendi.com/gbu0-catshow/mc_DenimLookLine.html
Brand: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Panos Mihailidis
Models: Stefanos Papadopoulos, Ilias Konstantinou