img_7318Last April a new brand came on the scene called SUKREW. It’s a funny name for a really interesting underwear brand. The owner took his 20 years of design experience and turned it to the world of underwear. Their philosophy  is “Our goal is to help you to look and feel sexual, sensual and confident, through creative designs, expert workmanship and quality materials”

The first pair they created was the y U Trunk. The U Trunk is made with U panel that makes you hang free. So you get the feel of underwear but also the feel of going commando. I have seen the pics and they look interesting. While it may not be for everyone its def something new in the world of men’s underwear.

Granted, some of you out there are going, but I like the mystery of underwear and not showing off what I have when out on a date or in general. Well, they have released a full brief that has an enclosed pouch! So you won’t have to worry about lack of support or modesty.

The pair we are profiling is the Union Jack Full Brief. The first reason we choose it is they are based out of the UK. Its only fitting to have the Union Jack on a pair of underwear. We always see the American flag on undies. It’s about time to see more countries on them. Next, the pouch looks really cool. They say the pouch will enhance your package. So it won’t have any straps or instructions how to put on. Lastly, they are a relatively new company and not in the US. We are definitely trying to bring you brands you may not know about!

If this pair is a little too wild for you they do have the same brief in solid colors. We will be interviewing them soon to bring you more info about the brand and how they got started!

The last time I saw SUKREW was at the end of last year before they added to their collections with the full briefs. Now they have 5 different collections and the original fit turnk and briefs, along with the full cut trunk and briefs. The Union Jack Full brief retails for £24.99 at their site. You can find them at




Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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