OBVIOUSLY-urban1Eco Friendly underwear is big among some of our readers. They want to look great, feel comfy and do something for the environment. More companies are coming out with lines that meet these criteria. Gone are the days when underwear that was eco friendly are hemp boxers! Now we have some great choices that come in different styles and colors. These are fashionable and fun.

Obviously is the latest brand entering the eco designer undies market. They have a great new collection called the Urban Collection. If you are familiar with their underwear you know it’s ergonomically designed to fit a guy. It has an amazing pouch and fits really well! I have quite a few of their other pairs in my collection.  I love this line and the styles they created! The styles available are a Long Boxer, Trunk and Brief. Sorry no jock or thong yet!

Here is what they sent us to share about the line:

Obviously Apparel is pleased to announce the release of the new Urban Collection which is available for sale now through your favourite retail stores and online at www.obviously.com.au.

The Urban Collection is designed for stylish urban men who desire nothing less than the most comfortable and well designed underwear, that provides them the confidence and freedom they aspire to. The Urban Collection is another eco-friendly collection launched by Obviously Apparel continuing its renowned tradition of the use of high quality natural fibres and environmentally friendly practices in underwear craftsmanship. The new collection is also in keeping with Obviously Apparel’s focus on the importance of men’s health and comfort.

Inspiration behind the collection

‘When you stroll down the streets of your favourite city it’s hard not to notice that urban, career driven guy passing by you who instantly captures your attention with his stylish swagger and classy look. It is this guy, with his effortless attitude, which inspired Obviously Apparel’s new Urban Collection.’

The Collection photo shoot depicts a day in the life of your urban hipster, enjoying a relaxing day in his apartment with his girlfriend.

The Urban Collection comes in Obviously’s custom blend of Bamboo is available in three styles: Naked which features Obviously’s improved anatomical pouch (Boxer Brief 9 inch leg, Trunk, and Hipster Brief), Comfort (Trunk and Hipster Brief) and Classic (Trunk and Hipster Brief). The collection features a fusion of four colours – burnt orange, navy blue, grey and white, combined with contrasting colour piping, a 4 colour soft backed waistband, and an offset oversized logo. The entire collection ranges in price from $18.95 – $20.95 and is available as a limited release collection.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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