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In this episode of Brief Talk, I sit down once again with Paul Williams-Ferns, founder of Dante 7 Underwear, along with three of his models — Will, Jamie, and Leigh — for a conversation that goes far beyond fabric and photography. What started as a follow-up about his brand launch quickly turned into an honest discussion about vulnerability, confidence, masculinity, and the unexpected bonds formed during a shoot.
Paul shares why he intentionally chose everyday men over influencers or OnlyFans models, looking instead for personality, depth, and even vulnerability. He explains how building Dante 7 is about more than underwear — it’s about art, philosophy, storytelling, and creating a sense of belonging. We talk about what it takes to prepare first-time models for such an exposed experience, especially in a social media world that can be both empowering and brutal.
Will opens up about battling self-doubt and how stepping in front of the camera helped rebuild his confidence after personal loss. Jamie talks about turning 40 and deciding to take chances instead of living with regret, and how modeling has reignited something in him creatively. Leigh shares his perspective as the straight guy in a gay-centered brand and how quickly orientation became irrelevant when it came down to camaraderie, laughter, and mutual support.
We also dig into the reality of modeling — the physical strain of holding poses, the mental exhaustion of long shoot days, and the discipline behind getting the perfect shot. Paul discusses the importance of premium fabrics, sustainability, and why he wanted honest feedback from the guys before ever wearing the product himself.
At its core, this episode is about stepping outside your comfort zone, supporting each other, and finding confidence in unexpected places. It’s a reminder that sometimes the boldest move you can make is simply saying yes.
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Guest Links
Will
Instagram: https://www.instagram.com/willjboys_2
Jamie
Instagram: https://www.instagram.com/lifeofjimjamipt
Leigh
Instagram: https://www.instagram.com/dante7leigh/
TikTok: https://www.tiktok.com/@dante7leigh
Paul Williams-Ferns
Instagram: https://www.instagram.com/paulwilliamsferns
Dante 7 Underwear
Instagram: https://www.instagram.com/dante7underwear
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