We are staring segment called Brief Beginnings where brands and people in the industry tell you how they found their way into the Men’s underwear market. Most of these will be written but this one was too good to pass up. Naked Underwear has videos on how they got started. We hope you enjoy these videos!
When you think underwear the first thing that comes to mind usually isn’t Innovation. It’s usually comfortable, sexy, and awesome. Underwear is coming into its own and there are innovations in the manufacturing process, design, fabrics and more. I got the idea for this post when I was at Magic talking to Gregg Homme and Naked. Both companies do great things in the men’s underwear arena and it should be profiled!
The first company we are covering will be Naked. When I talked to Naked at Magic, Joel, gave me a heads up about their Silver line. It sounded pretty cool. The first week in January I got a chance to talk TO Joel about the amazing new line called Silver.
Silver is engineered for performance by bonding 99.9% pure silver to nylon thread.. Silver has been very popular in the health market the last few years because of the natural properties it contains. These properties include its ability to kill bacteria and regulate heat.
Naked learned the military makes some of its clothing with the silver fabric. They do this because in combat there may not be a chance to wash clothes daily and the silver kills the bacteria and increases its wearability and risk of infection. After five years of looking into technology, trying to find the right technology, a company called X-static created a great way to bond the silver to the thread and make the fabric making Naked the first underwear company to use this technology.
Joel explained to me how the technology work. “Sweat doesn’t smell, sweat that reacts with bacteria smell. The silver kills the bacteria on the body so there is nothing for the sweat to re-act with. I travel a lot and the inspiration was something a guy could wear on a long haul flight, to the gym at lunch, or athlete playing sports. Really It can be used for a variety of things a guy will do during his day.”
Naked believes now is the time to launch this technology. Is this underwear right for you? Well, do you work out at lunch? Do long flights? In situations where you can’t change your underwear as often as you like? Just want amazing undies? Then yes this pair if for you.
Find it at the Naked site for $38.00 and on sale on now!
If you are a Dancing with the Stars Fan you will recognize the guy above. He is William Levy a current contestant on the reality show. I bet you never thought you’d hear about DWTS on this blog. He is one of the most popular contestants and regularly gets much applause going well into the judges comments. However, there is a “scandal” with him, that he modeled X-rated pictures for N2N Bodywear. Please note the word scandal is in quotation marks. The pictures in question are not “x-rated” rather him modeling in mesh underwear. Yes there isn’t much to the imagination in the pics but they are not sexually explicit.
We have talked about the double standard in men’s underwear this year on the blog. I feel this is another example of how if this was a female contestant it would not be a big deal. I haven’t seen this on TV yet, but it has set the blogosphere on fire! Specifically entertainment and reality show blogs. I think this is pretty much a non issue. With that said it’s really amazing press for N2N, who couldn’t have timed it better since their new line is about to be released.
I would like to know if you feel this is a double standard? Please leave a comment, post on facebook, email us and/or answer the poll below. Show your support and on Monday vote for William!
Trying the Naked boxerbrief from www.nakedboxerbrief.com was a fantastic experience. This boxer brief is like being naked. It fits close, but it is not tight or restrictive. When you rub your hands over the fabric and onto your own skin, it is hard to tell that you went from skin to fabric to skin. Strange? Maybe for some, but I felt this to be the best feature of this pair of boxerbriefs.
While filming a documentary in 2008 in South Africa for his charity, Project World Citizen, Joel Primus developed the idea for Naked underwear. When he returned to Canada, he could not find underwear that was like underwear he had seen in South Africa. After a couple of years of development, the brand became a reality. Thank goodness!
There are three basic styles for Naked underwear, boxer, boxerbrief, and brief. The boxer has longer legs than the boxerbrief, but retains the close fit and is not the normal boxer we tend to think it would be. There are no waistbands on Naked underwear as they would only be a distraction to the style and fit. The pouch is ample, supportive, and soft two-ply fabric. The fabric itself is from Italy and is 86% Polyamide and 14% Elastane (microfiber).
I wore this boxerbrief for normal daily activity and found it to be comfortable and soft. I wore khaki pants and they slipped up over the boxerbrief easily and never felt like they were sticking to the fabric and pulling on my pants. I hated to take them off at the end of the day.
Overall, the fit was great and true to size large. The fabric is some of the softest I have felt. The style was modern and made me think of life in the city in a loft. I love these boxerbriefs! I would like to try the brief from Naked and see if it has the same fit and overall niceness of fabric. Even though I really enjoyed this pair of boxerbriefs, there are a couple of negatives associated with them. First, the price is $42 for the boxer brief, $44 for the boxer, and $38 for the brief. While these are the best boxerbriefs I have ever worn, the price would prevent future purchases. Second, the lack of a waistband will bother some guys I am sure. Last, the care instructions are: Cold Wash, Hang Dry. This will deter some guys from purchase because having to wash your undies out in the sink and hang them to dry may not be the most convenient way of caring for your undies.
PROS
CONS
| Fit | 4 |
| Materials | 4 |
| Construction | 4 |
| Look | 4 |
| Daily Wear | 4 |
| OVERALL | 4 |
These were furnished by Naked and can be bought at the Naked Website for $42.
You’re browsing through the underwear department at your favorite store and your eyes immediately discover an interesting looking box or package of underwear but you’re not quite convinced what’s inside. Your curiosity gets the best of you and immediately the package is opened for further investigation. I recently experienced something similar upon receiving the latest pair of Naked Boxer Briefs. The mere weight and size of the boxer brief alone had me wanting to know more and eager to experience for myself. Boy was I pleasantly surprised and for all the right reasons!
This particular style, simply called Boxer Brief Black, came with no visual surprises as they definitely looked like the traditional boxer. This manufacturer takes it to whole new level. These boxers consist of a seamless, fitted, no waistband design and are extremely sleek and lightweight. The simple design is constructed from 86% Polyamide and 14% Elastane. This Italian microfiber blend fits seamlessly to your body yet provides the proper fit and support. With the spacious crotch and reinforced seam around the legs, there’s no need for worry.
As shown in the picture, the high quality brief has a slight sheen that looks classic, and carries a simplistic, elegant style. This includes the brushed steal colored signature “Naked” name printed on the upper left hip. I found these extremely light weight and incredibly comfortable throughout the entire day. I wore these all day at work and in the gym and not once did I have to be concerned with adequate support you would often fear from wearing such a lightweight brief. I would consider this one of the best pair of boxer briefs I’ve tested in a long time and would highly recommend them to anyone. Don’t be surprised, however, by the extreme elasticity of this pair. There’s no need in attempting to squeeze into a smaller size. Stick with your traditional size and you won’t be disappointed.
| Fit: | 5.0 |
| Materials: | 5.0 |
| Construction: | 5.0 |
| Look: | 5.0 |
| Daily Wear: | 5.0 |
| Overall: | 5.0 |
This boxer brief was provided by Naked and can be purchased directly from their at http://www.nakedboxerbrief.com/.
