Today’s Brief Distraction is from the Sobe Men’s Show. Rated M was a participant this year. They showcased the new line from the line endorsed by Mario Lopez. This year they have a new singlet and it’s in the picture above. We hope you enjoy!
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New at Topdawers – beautiful new colours of C-IN2 in thier Pop and Stripes collection for 2012! Made only in the most popular of styles, these fashion items are a per-season release from C-IN2. Once they’re gone, they’re gone!
We’ve also received a ton of new underwear styles from Diesel, Bjorn Borg, Private Structure, McKillop and Calvin Klein. Come check us out! Shop at: http://www.topdrawers.com |
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Men’s Underwear Store has new Designer, New Swim and New Styles. Check out the latest designer addition, Rated M by Mario Lopez. They have also added 2(x)ist swim, new colors from Private Structure and the always body-enhancing Andrew Christian.
Shop at: http://www.mensunderwearstore.com |
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10Percent.com is giving you 20% off the entire sale this weekend. The sale even includes clearance! Its in celebration of Presidents Day!
Shop at: http://www.10percent.com |
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Select any 4 or more from the Color range for 25% promotion through 2/20/12. No promo code necessary. Free Standard shipping on orders $50 or more
Shop at: http://www.2xist.com |
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For one week only we are giving you 20% off our Black Label Shorts. The black Label Shorts is our luxury, timeless designer shorts with silver finished and internal lining. Take advantage of this promotion before it ends next Friday.
Shop: http://www.2eros.com |
One of the most controversial announcements in the world of men’s underwear was when Jockey announced Tim Tebow was going to be their spokesperson. Our Facebook page lit up with tons of comments. Most were saying that they would never buy Jockey until he was no longer spokes person.
The Hollywood Reporter ran a post this week that Tim has refused to strip down for Jockey. That meaning he would not be photographed just in his underwear. Jockey claims that the sales since Tebow took over have increased. However, can you sell underwear without actually being photographed in the brand?
Jockey is no stranger to hiring athletes to promote their undies. The first I remember is Jim Palmer. He was a pitcher for the Baltimore Oriels in the 70’s/80’s. His ads just about always featured him in bikini briefs. Which is one of the reasons I got bikinis back in the day. He was not shy and his ads became iconic in the world of men’s underwear.
Flash forward about 30 years. Today we have two “celebrities” with their own underwear lines. They are David Beckham and Mario Lopez, both we have covered here before. Neither one has been shy to strip down. David Beckham has promoted many underwear companies. He is no stranger to being shot in just his undies.
Mario Lopez is a new comer to the world of underwear. He has promoted his brand on his show “Extra.” This coverage showed him at the photo shoot and talking about the new line. The most recent was when Ellen made him drop his pants on his show, and then Ellen stripped him down (See our post featuring the Mario/Ellen Video).
Neither of these guys is being shy about showing off their brands. This got me thinking, if you hire someone to be a spokesperson for and Underwear Company, should they be required to strip down? Should Tebow keep his endorsement? What do you think?
It is my opinion that if I hire someone to be my spokesperson, I want him to be shot in the undies. Not just talk about them and be shot in T-shirts.
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Andrew Christian has a new style, the NanoFIt No-Show Boxer. Its just out and check it out
Shop at: http://www.andrewchristian.com |
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FreshPair.com wants you to get some recommendations from the experts! Check out the essentials, RAted M, Swimwear and Valentines Suggestions.
Shop at: http://www.freshpair.com |
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Men’s Underwear Store wants you to shop for your Valentine! Do you want something sexy and fun? Check out the Diesel line and more!
Shop at: http://www.mensunderwearstore.com |
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New at Topdawers: the fun new Gladiator Kilt Thong! This rugged rubber-look Gregg Homme features a fully mesh pouch which is bottom center-seamed for added support and comfort, and culminates in a t-back. Completely hiding this is a medieval-style kilt made in a rubber-look fabric with rugged metal rivets on the straps.
The perfect oufit for all your Gladiator battles! Shop at: http://www.topdawers.com |
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MaleBasics has some of the sexiest styles for Valentines Day. You can get 15% off you order with code “Cupid”
Shop at: http://www.malebasics.com |
When I first started this blog three years ago, men’s underwear wasn’t what I would consider main stream. It was still for the fashion conscious guy and not the every day guy. Then 2(x)ist introduced the Evolve line at Target and we got to see more and more underwear hitting the mass market. That is underwear you don’t buy in a three pack.
In the last few months we have had some big names enter the underwear market. The to guys that are turning men’s undies into mainstream are David Beckham and Mario Lopez
The first is David Beckham, granted he’s no stranger to the world of underwear. He previously modeled Emporio Armani with his wife, Victoria Beckham. Now, David has stepped into role of designer with the Bodywear Collection for H&M. The initial collection will feature 9 different styles. H&M Says:
Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century.
The Bodywear collection will be available February 2, at all 1,800 H&M stores. This, if you haven’t gathered is an exclusive just to H&M
The next guy bringing men’s underwear to the attention of the masses is actor Mario Lopez. Which I will say I didn’t expect, so when I was told he was doing an underwear line, I was like “Huh?” But it makes sense he’s has always been a body conscious guy. When we first saw him on Saved by the Bell, he was the jock and then after he’s always been one to try and look good.
We covered this a few weeks back and to refresh your memory Freshpair.com said to us:
I got a chance to talk to them this past week. They told me the line is going to start off conservative but after the first of the year it will expand. Which is a smart thing to do. This is what we were told – “The prices range from $18 – $29 (briefs being $18, trunks $20, and shirts going up to $29). They are contemporary basics and come in red, blue, white, black, and gray. There are several lines, but the Elementary line will be the initial launch with others to follow early next year.”
This line is only available at Freshpair.com.com and is currently being sold.
We have a super start of sports and an actor/entertainment reporter both come out with underwear lines within two months of each other. We have some questions for you:
- What do you think of these two lines?
- Which star of stage, screen or field (aka actor, singer or sports start) would you like to see come out with a line of underwear?
- Do you think we will see more male celebrities endorse/design underwear?
It’s great to see men’s underwear hit the main stream!
Welcome to the 2011 UNB Holiday Gift Guide. You may notice something different, we didn’t shoot this one. The reasons are numerous but we are running stock pics. The pics are small and you can click them all to make them larger. We are running them this small due to the number of undies we have on the guide.
We are giving you the company, website and price where available. If we didn’t include your favorite then let us know in the comments.
Underwear Station
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Erogenos
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Andrew Christian
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Cocksox
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Baskit
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Mundo Unico
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Clever
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PPU
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Pikante
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Candyman
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Vuthy
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Ryocco
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aussieBum
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Tribe
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Frank Dandy
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Stud
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Modus Vivendi
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Dead Good Undies
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Pipe Underwear
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2(x)ist
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Gregg Homme
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Pistol Pete
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Aware SOHO
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PUMP! Underwear
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FreshPair.com
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Junk UnderJeans
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N2N Bodywear
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There is a new addition into the world of underwear! That person is Mario Lopez. Unlike Marky Mark, David Beckham and others, Mario is now an underwear designer. His new line is called Rated M. He says the M Stands for Masculine, Modern, Mario or what ever you what it to stand for.
The line is only available at FreshPair.com right now! It is an exclusive for them. I got a chance to talk to them this past week. They told me the line is going to start off conservative but after the first of the year it will expand. Which is a smart thing to do. This is what we were told – “The prices range from $18 – $29 (briefs being $18, trunks $20, and shirts going up to $29). They are contemporary basics and come in red, blue, white, black, and gray. There are several lines, but the Elementary line will be the initial launch with others to follow early next year.”
I personally love the bright blue. Yes, the styling maybe conservative but the colors aren’t the typical colors. It will be very interesting to see the new line they will do in a few months. Below are some pics for you to see as well. We will bring you even more about this line as we hear about it and more from FreshPair.com
