New at – Rufskin Studio Underwear and Swimwear

RUFSKIN Denim was founded in early 2000 by Head Designer Hubert Pouches and Partner Douglas Coats. In a time where the much-desired sexy, designer, low-waist jean was emerging, Rufskin established their brand as a line man could also adorn. What sets Rufskin apart is their vision of style, fit details, and above all, comfort that is not only sexy but also very masculine. Almost serving as a second skin their low-rise fits are designed to enhance ones individual masculinity and physical form. All designs are original and hand made paying close attention to detail. now carries a selection of the Rufskin Studio collection including stretch denim jockstraps and bikini briefs, sheer jocks, photo-print and embossed swimsuits and even some of their custom designed bandanas.

Also new this month at Some stylish new underwear from designer Timoteo, more rockin’ styles from Ed Hardy inspired by the neon black-light posters of the 1970’s, fun new jeans-print boxer briefs and briefs from Diesel Industries, brilliant new styles from Columbian designer Gigo, chipper and cheerful new Ginch Gonch for 2009, and some fun new boxer briefs from Bjorn Borg Underwear.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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