Bjorn Borg



I asked a few of the guys on the site to give me what undies would they suggest for summer. Each guy gave me a pair and a reason why it would be a great pair for summer. Here is our list of what we think would make great additions to your underwear drawer.

 133137-102025_58131_1 UNB J.D.Bjorn Borg Check It -Nothing says summer light bright yellow, purple and pink plaid, Check Yourself in the awesome pair of Bjorn Borgs.
 o4e0c427738496_cx01_orange_34_301x340 AtlBriefsCocksox CX01 Bikini Orange – Cocksox brief in orange. Aside from the fantastic fit, the bright color definitely puts some pep in my step
 c-in2_ss13_3426_clearwater_teal_f_zen_mens_underwear_street_jock_strap UNBBrandonC-IN2 Zen Street Jock Clearwater – I am a huge fan of bright colors so it was difficult for me to pick one but I am also not the kind of person who punts when asked to pick just one thing. So for me, it’s my pair of C-IN2 Zen Sport Briefs in “Clearwater.” I think the light turquoise color is very summery, and the underwear itself is perfect for hot summer days because it features perforated rayon (mesh) fabric.
 0010-X37620-80014 Alex B2(x)ist Cabana Stripe – 2(X)ist does a great job picking new and flashy colors and designs. This pair has it all, the colors  and the stripes. These bright colors are the colors of this summer.
 921616_10151425491013325_772501945_o Tim2EROS Jock Line – My personal favorite is the blue pair. The bright blue material with the contrasting red accent will brighten up your undies drawer!
 41  TTheamazingAndrew Christian Trophy Boy Boxer Brief Electric Blue – I love the electric blue color because it makes me think of the carribbean and i’m on vacation


In the video, Björn Borg has teamed up with online party and training enthusiast Ron Allen to launch their AW12 apparel collection. Ron has developed a whole exercise program that boils down to developing that perfect body without compromising on the party time.

All exercises are available through videos and gifs on the PARTY TRAINING web site, where party enthusiasts from all over the world will also be able to submit their own best party training exercises using the new innovative iOS app Loopcam (which most easily can be described as an Instagram for gifs) or youtube for a chance to win a full year of personal training as well as selected items from the AW12 collection.

The AW12 collection can be viewed at

  • Check out the top 5 sellers from Under U! They include Calvin Klein,  D&G, Emporio Armani, HOM and Bjorn Borg! Check out all the savings at the Outlet as well!
  • Erogenos has the new Gigo and Pistol Pete in stock. The New GIGO collection is here and features a number of exciting groups including their Soccer, Hot, Bee, and Pocket items.
  • His Room has BumGear. BumGear is the brand for the guy who’s looking for something different. With innovative fabric combinations like mesh, and cotton/spandex – and many with new contour pouches – even Bumgear basics aren’t basic.
  • Timoteo is having a warehouse sale. You can save 50-75% off select styles! That includes clothing and more! To shop go to
  • Skiviez has the Joe Snyder Launch line in stock. Joe Snyder is known for it’s very fun and skimpy styles. Then you can see the new 2(x)ist Essential colors. Then you can show your support with the new Calvin Klein country undies. Remember you can get free shipping in the US
  • Nuwear has some of the best new swimwear from N2N. You can get all the new styles that N2N just came out with. This includes the Xtreme, Renegage, Bullet and more!
  • RUFSKIN is proud to announce the arrival of a first of many collections of SWIM WEAR featuring European Classic Art Photos, Turkish Tiles, Bright Solid Color Ways PLUS REVERSIBLE SWIM SUITS. Yes you heard it correctly; RUFSKIN has launched swim styles that can actually be TURNED INSIDE OUT, creating an alternate look entirely. Two looks for the price of one! Check out the swim section on our site today! More styles will follow in the next few weeks.
  • CIN2U is having an inventory sale. They are giving you 25% off everything! You can save on some of your favorites styles from C-IN2. Just make sure you use code STOCKTAKE at check out. This sale is good through May 3rd.
  • EVERYWEAR TANK TOPS NOW AT JOCKSTRAP CENTRAL These super comfortable soft and durable tank tops are made by a Toronto company that’s been in business for years. They are not mass manufactured in a sweat shop but made locally and individually with the utmost attention to detail so you are not only getting a quality tank top, but you can feel good about it too. These scoop necked tank tops come in black, white and navy blue and have large arm opening for extra ventilation – perfect for bodybuilding or any rigorous sweaty sport. The cotton poly blend not only prevents color fading wash after wash but also helps preserve their shape. In fact, Adrian has some in his clothes drawer he’s owned for over 7 years and they still look great!
  • UnderU is giving you 20% off everything on the site, excluding Designer Outlet. Just go shop and then enter promo code 20OFF at check out. Get shopping!
  • We got this from Mensuas: Sorry about the website being down over the weekend, we had technical issues with our hosting company. We are back open for business! Weekend Sale at Mensuas, Save up to 25% off on select items at Mensuas. Extended until 4/29/10.
  • Cityboyz Fashions now has the N2N Swimwear line. They have the entire line and you can see some of the hottest swimwear for the season! Check out all the line before summer gets here

Cityboyz Fashions is giving you 25% off your third item of Punto Blanco. The new collection was inspired by the universe. check out the entire new line!

At we’re proud to feature items from two of our newest brands, 4Boys Gear and Sweat Under Gear.  We carry a number of exciting items from each of them. 10% Off Your order of $50 or more.  Please use Coupon Code  4s10n31c. Sale Expires 3/18/10 is letting you take 20% off 4 or more pairs of underwear. Shop your favorite brands. They have just added new Andrew Christian Styles. This sale ends 3/24/10. While there check out the rewards program and a new website design is coming soon!

Timoteo has the Quake line available in Pink, Yellow, Red, Grey, and black for $20 each. They are some really awesome undies. Make sure you check them out and all the pictures!

Malebasics is giving you free shipping if you, buy any Malebasics Brand or spend more then $25! If you are over seas you can get free shipping at $74 but see the site for all the details. This promotion is for a limited time.

Below the Belt has Everyday Basics Line. This line is designed by Below the Belt and has style and comfort in mind. Get their best selling range of underwear at a hot price. Offer available on any 3 pack of trunks, briefs or tanks for $39 AUS.

Skiviez has 25% off the new 2(x)ist Surf collection. We just named it one of the new styles you should look out for and try. So why not give them a try and see how well you like them!

Audace is giving you 25% off the new 2(x)ist surf line as well. You can get the new Surf briefs for $10.50, but hurry they are on sale while supplies last!  They just added the Surf trunk to the sale!

UnderU has new arrivals by D&G, Bjorn Borg and Diesel. Bjorn Borg is known for it’s high-quality products and creative designs. While Diesel is a brand that is always a favorite with contemporary shapes, bright colors and fun designs.

Dead Good Undies has the new Olaf Benz swimwear. That features the Wasabi and Lolli. If you are looking for undies you may want to try the Man Store M211 line. That features the brief, pant and strings. While the M207 has the jock, body jock and more!

UnderGear is giving you free standard shipping for 2 days only. Just enter code Luckyyou at check out. The offer expires at 11:59 EST on 3/18/10.

Men’s Underwear Store is giving you 25% off the 2(x)ist surf collection. While you are there heck out the new Hugo Boss and JM swimwear. Both brands will have something you will like!

Cityboyz Fashions is giving you 20% off your order. Just use code patty20 and spend $50. The sale ends on March 18th! So hurry and this is not valid with any other offer.

First off I have to thank our friends at Sexy Undies for Tweeting this pair today! The pair we have chosen are the Bjorn Borg Fun Long Johns! When I say these I knew they had to be the UOTW! They are one of the funnest pairs of long johns! When I think of long johns, I think of the usual boring white ones. Granted, I know a lot of people like those, but I want something like this that is both warm and stylish!

These are available, and granted I didn’t look very hard, at That’s the link Sexy Undies sent out on twitter! But you can get them for £40. Which in the states isn’t cheap, but didn’t someone say fashion knows no price?

We have told you how tighty whities are coming back, and the reaction from some of our readers and Facebook fans was not one of joy. The consensus of those who posted something was like “WHAT? They suck!” Which makes us think, how important is color in your underwear selection?

I have been a fan of colors in underwear since high school. I started to wear bikinis then and didn’t wear any more tighty whities until I was in college Only then, it was either Calvin Klein or 2(x)ist. Which aren’t bad on the underwear scale. They were cut smaller then the traditional ones and fit a lot better.

Currently in the world of mens’ underwear there are a plethora of colors to choose from. Long gone are the days of the white, black and grey. We wanted to highlight just a few brands that do an awesome job with color:

Bjorn Borg – has some amazing work with colors and patterns. They have stepped outside the box of traditional mens’ wear. It’s great to see companies take the risks they have taken. One of the signature prints of the company is the tennis ball print. Which if you didn’t know Bjorn Borg was a tennis player

Gigo – They have done some of the things I love in their past few collections. They have taken bright colors and made some great briefs out of them. Gigo is another company that has done patterns. One of my favorites right now is the Comics brief. I think it’s just a fun pair. Its good to see a company have fun with underwear.

Andrew Christian – AC is different from the two mentioned earlier because he does a lot with solid colors. He’s mixed and matched solid color panels. The pair this is most evident is in the Almost Naked Fusion brief.  Where as, the Flashback Brief comes in a rainbow of colors. He designs more with solid colors. But, I bet we will see more from him in the future!

These are just a sample of the companies doing great work in bring color to the world of men’s underwear. Every new line more and more companies are putting out great colors and patterns. What companies you think do a great job with making fun and colorful underwe


Here is a fun and bright pair of undies for the Undies of the Week.  We are featuring Bjorn Borg Fun Stretch Psychedelic Trunk.  These are made with Ultra-soft stretch cotton in a classic trunk cut.  It has a double layer pouch for extra support.  To cap it off it has the Bjorn Borg logo elastic waistband.

The site rates the pair a 4.5 out of 5 stars. Which goes to show you that these are a great pair of underwear. Sizing seems to be true with a medium being a 32-34.

The trunk is made of 95% cotton and 5% spandex and you can find it at regularly price for $26.00 but hurry fast and you can get it on sale for just $19.50.  While you are at Fresh Pair check out all the other Bjorn Borg undies.  They have some really fun and colorful patterns.