How did you get into the underwear business?

I always had a “fetish” for underwear.  I always enjoyed shopping for underwear but never really found a masculine brand that had a good fit with cool designs/patterns.  So, one day I had the idea of starting my own line… Something that would 2009-04-09_191729_thumbhad the fit I liked with designs/patterns that were trendy, yet masculine.  Hence, I came up with the idea of making Brazilian inspired underwear with tribal art work resembling tribal tattoos.

What inspires you to create underwear?

The inspiration came from a combination of two things: my desire to find the “perfect” sexy and masculine underwear with my passion for my country: Brazil.  Combining both you get Element(o)s Underwear

You have a new line coming out, can you tell us more about it.?

Our new collection will have hot designs with some designs having a more of a futuristic looks to it.  Having a touch of geometrical figures combined with traditional tribal works.

The pieces will be made with cotton/elastane and other soft fabrics.  We will have basic colors for the fabrics and the designs 2009-04-09_191801[2]will have more vibrant colors.  They look amazing and the cut is just perfect…

Are you going to do boxer briefs? thongs or Jocks?

We are launching our “trunks” this coming season and soon jock straps.  They will all have the same high quality Brazilian inspired theme with masculine designs/patterns.

In your last line you were the actual model, what made you model the undies. (the pictures are awesome by the way)

Because I wanted people to see that I actually wear my own product and really love it.

What is one of your best sellers?

Riacho (white with blue tribal) is the number one seller, followed by Ouro (black with golden tribal).

What have you enjoyed most about designing underwear?

Everything, from creating new designs to selling the product.  I enjoy the entire process.  But if you were to pick one thing I love the most, it is the interaction with our customers.  I enjoy listening to what they have to say about our product. So far, our customer seems to like what we are doing.  The feedback has been very positive.

You can visit the Element(0)s website for all the undies!

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Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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