I know sometime the box is just as an important selling feature as the undies themselves. If you are like me a great picture and box will draw my attention to a pair I might not other wise look at. 2xist is putting out a new box for the SLIQ line. Its a box that is just as much art as it is a box. As you can see the box opens up to show many more pictures then the one on the cover. Its an interesting way to merchandise and I would love to know your opinion. Does the packaing play an important role in the purchase?
1 Comment
I buy virtually 100% of my undies from the Internet, and literally have no visibility to packaging until I get it in. 2xist is one of the only companies that has underwear packaging visible to the public in retail stores. In that case, I can see this making an impact. Other than that, the only “packages” we Internet buyers see are the model pictures the online retailers decide to show.