I know sometime the box is just as an important selling feature as the undies themselves. If you are like me a great picture and box will draw my attention to a pair I might not other wise look at. 2xist is putting out a new box for the SLIQ line. Its a box that is just as much art as it is a box. As you can see the box opens up to show many more pictures then the one on the cover. Its an interesting way to merchandise and I would love to know your opinion. Does the packaing play an important role in the purchase?


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

1 Comment

  1. I buy virtually 100% of my undies from the Internet, and literally have no visibility to packaging until I get it in. 2xist is one of the only companies that has underwear packaging visible to the public in retail stores. In that case, I can see this making an impact. Other than that, the only “packages” we Internet buyers see are the model pictures the online retailers decide to show.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.